Monday, November 28, 2011

X-treme X-posure™ Offers The Power To Protect At Nickelodeon Land, Pleasure Beach, Blackpool, UK

From 24dash:
X-treme X-posure™ Offers The Power To Protect At Pleasure Beach, Blackpool

The ability to offer maximum protection within exposed, coastal environments has seen Sandtex Trade X-treme X-posure™ applied within a new, multi-million development at Pleasure Beach, Blackpool.

The premium masonry paint has been used at the park’s newest attraction, Nickelodeon Land.

Pleasure Beach, Blackpool has invested more than £10 million in this new six-acre development, introducing a mixture of brand new and extensively refurbished rides featuring Nickelodeon’s favourite characters.

Within the redeveloped site, Sandtex Trade X-treme X-posure™ has been used to completely overhaul the external appearance of a large building complex, formerly the Space Invader ride, which has been transformed into the new Big Pizza Kitchen.

The masonry paint was specified to give the highly textured, ’lunar-like’ rendered substrate the maximum protection against the elements - whilst providing long-term decorative benefits.

Liz Bowater, Sandtex Brand Manager, said: “This coastal area offers a challenging climate, particularly in the winter, and with Pleasure Beach,Blackpool right on the promenade, it is particularly exposed.

“Here substrates need protection from driving wind and rain and from the salty air and sea mists too and X-treme X-posure™ offers the best possible weather protection and the reassurance of long-lasting colour retention.”

Mike Brown from PleasureBeach, Blackpool, added: “Due to the extreme weather conditions at Pleasure Beach, we need to use paints that can withstand all that the elements can throw at us.

“We also need to ensure that all our buildings and rides look fantastic for our guests. Sandtex Trade and Crown Trade paints have always met our needs and we were delighted to be able to use the Sandtex Trade X-treme X-posure™ for such an important project as NickelodeonLand, as we know that we can rely on it to look great and keep its appearance.”

For the past six years, Rushworth Painting Contractors have been responsible for all decorative work at Pleasure Beach, Blackpool, specifying coatings Sandtex Trade and Crown Trade paints extensively across the 42-acre site.

Crown Paints contracts manager Jason Collinge, and specification consultant Nicholas Archer worked with them to draw up a detailed specification for the project and provided colour samples to match the paint shades specified by Nickelodeon. All paint supplies and a full tinting and mixing service were then provided by the Blackpool Crown Decorating Centre.

In total approximately 500 gallons of X-treme X-posure™ were used.

As well as protection against sea and salt spray, X-treme X-posure’s™ time-proven, trusted formula offers protection against acid rain, snow and frost, damaging UV rays, atmospheric pollutions and adverse weather conditions.

It includes anti-carbonation properties to protect concrete, a hydrophobic formulation that provides a highly water-resistance finish to wash dirt away - and added algaecides and fungicides to resist unsightly algae and mould growth.

A moisture vapour permeable coating also allows walls to breathe and a highly flexible coating keeps hairline cracks covered.

Three short and informative videos are now located at Sandtex Trade’s YouTube channel highlighting the product’s outstanding performance qualities.

For further product information please contact the Sandtex Trade Customer Relations Team on 0845 372 3425, email or visit the website at

Nickelodeon Press Release Ends

Press release issued by Jane Shepherd, Shepherd PR Limited, 01538 308685/308099. Mobile 07985 129315


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