Monday, February 06, 2012

UK-Irish Boyband "One Direction" And Nickelodeon Boyband "Big Time Rush" Set To Tour The USA Together

From Entertainment Weekly:
One Direction and Big Time Rush set to tour the US; Are boy bands officially back? -- EXCLUSIVE PHOTO

Two weeks from today, Nickelodeon boy band Big Time Rush will launch its Better With U tour in Las Vegas, and starting one week after that (in Chicago on February 24), they will be joined by some very special guests: One Direction.

EW has obtained an exclusive photo of the two bands together and ready to tour the country. (Wishing all nine gents could be on your desktop? Click HERE for a full-size image.)

Are you by chance unfamiliar with One Direction? That’s likely to change. The British fivesome, constructed by Simon Cowell during The X-Factor UK‘s 2010 season, has already taken the motherland by storm — their first single “What Makes You Beautiful” became the most pre-ordered single in Sony Music's history — but now they’re teaming up with Big Time Rush to launch a Stateside career.

To appease the masses of eager young females, “What Make You Beautiful” will be made available on digital retailers on Valentine’s Day (a stroke of marketing genius if I’ve ever heard one), and Columbia Records says in a statement that “due to overwhelming fan demand,” their debut album Up All Night will be released one week early on March 13.

On top of that, One Direction is set to appear in an upcoming episode of Nickelodeon's top-rated show iCarly, and their music video for “What Makes You Beautiful,” which has already racked up 47 million VEVO views, will premiere on the kids network on February 11.

Are boy bands officially back in style? Ever since the age of the Backstreet Boys and N’Sync, there have been countless attempts to launch new super-groups (Anyone remember Youngstown? Just me? Okay...), though none have really panned out.

But with Big Time Rush on a sold-out tour (and with their single “Music Sounds Better With U” out now), One Direction garnering deafening buzz, and fellow Brit-imports The Wanted racing up the pop charts with their Guetta-esque “Glad You Came,” it looks like the Beliebers and Lovatics might have some new tween fanbases to reckon with.

You can read the rest of Entertainment Weekly's news article about UK-Irish boyband One Direction and Big Time Rush touring North America here on the official Entertainment Weekly websites Music Mix website,

Also, from MySpace's "What's Hot" blog on the official MySpace website,
Boy Bands Are Back – Deal With It

We all know that trends go in cycles, and the music industry is no exception. It seems that every 12-15 years we see a resurgence in boy bands. Just think back to the mid-90s and you’ll recall the popularity of N Sync and The Backstreet Boys was at an all-time high. Boy bands died off after their decline. Ready or not, like it or not, they’re baaaack...

The boy band scene started its comeback a few years ago with The Jonas Brothers. With their success on the Disney channel, the band was propelled into the limelight in America. Big Time Rush has taken a similar route to popularity with their show on Nickelodeon. In Europe, the boy bands never really died out, but rather transformed themselves for a new generation.

This has lead to the rise of a new generation of boy bands in Europe, such as US5, The Wanted, Lexingon Bridge, JLS, and One Direction. It seems that the popularity of such bands overseas is finally making its way across the pond to infect the youth of America once again.

One band in particular, One Direction (seen above), is trying to break new ground by releasing one of their songs, “What Makes You Beautiful”, as a digital single available for streaming tomorrow. The song was the band’s debut single, released on September 11, 2011. It debuted at number one on the U.K. charts and became the fastest selling single of 2011.

The band hails from the U.K. with members from both Britain and Ireland; Niall Horan, Zayn Malik, Liam Payne, Harry Styles and Louis Tomlinson. They signed a record contract with Syco Music, a subsidiary of Sony Music, following their third place finish on the seventh season of “The X Factor.”
You can read the rest of MySpace's news article about Boy Bands coming back into fashion here on the official MySpace "What's Hot" blog.

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