Monday, June 18, 2012

Nelvana Enterprises and d-rights Partner With Fast Food Chain Burger King To Launch Brand New 'Beyblade' Promotion In Territories Including Latin America, Europe, The UK And The Middle East

From Kidscreen:
Burger King kids meals dish out Beyblade toys

Corus Entertainment-owned Nelvana Enterprises and d-rights have partnered with restaurant chain Burger King in a new summer promotion that will see Beyblade action racer toys featured in the QSR's kids meals in more than 3,300 restaurants in territories including Latin America, Europe, the UK and the Middle East.

One of three Beyblade action racers will be offered in kids meals for the new promotion which runs from June 18 through July 29, 2012.

Since Beyblade's toy line re-launched in 2008 and the TV series in 2009, more than 150 million Beyblade toys have been sold globally, and more than 300 million toys have been sold since the IP launched in 1998.

The BEYBLADE: Metal Masters animated TV series currently airs in 44 countries, including the UK and Germany (Nickelodeon), and in Latin America (Disney XD).

Tags: Beyblade, Burger King, d-rights, Nelvana Enterprises