Friday, June 15, 2012

Parragon Books Teams Up With Nickelodeon UK; To Publish Books Based On Nickelodeon Shows, Including "Teenage Mutant Ninja Turtles", "Dora The Explorer", "SpongeBob SquarePants" And "Winx Club", From Spring 2013

From The Bookseller:
Parragon Books teams with Nickelodeon

Parragon Books has acquired master publishing rights in the UK for Nickelodeon UK children's entertainment portfolio.

The Nickelodeon UK brands include Teenage Mutant Ninja Turtles, Dora the Explorer, SpongeBob SquarePants and Winx Club.

Parragon will release more than 60 new books from spring 2013, based on more than 300 new animated television episodes which Nickelodeon will roll out in 2012. The range of titles will include a variety of formats from storybooks and activity to novelty and books-plus titles, across different price points.

Mark Kingston vice-president of [Nickelodeon] consumer products UK, Australia, Russia, Israel and CEE, retail sales and trade marketing Europe said: "The new book offering is set to complement Nickelodeon UK's activity on air and enhance the brand experience for our audience, keen to enjoy their favourite shows across a variety of media."
Also, from Publishers Weekly:
Nickelodeon licensed Parragon for master publishing rights in the U.K. and Ireland, where it plans more than 60 new books starting in spring 2013. Parragon already holds the Nickelodeon license in Australia and New Zealand....