Tuesday, July 17, 2012

Nickelodeon And Viacom Consumer Products UK Unveils Comprehensive Partner Line-Up For Nickelodeon's Brand Brand New CGI-Animated "Teenage Mutant Ninja Turtles" Series; To Release "Teenage Mutant Ninja Turtles" Merchandise In The UK From December 2012!

From Licensing.biz:
Nickelodeon takes the wraps off Turtle plans

Over 30 UK licensees now on board for new-look Teenage Mutant Ninja Turtles.

Nickelodeon & Viacom Consumer Products has revealed a comprehensive partner line-up for the reboot of Teenage Mutant Ninja Turtles.

Over 30 UK licensees have been signed up, marking the largest number of UK agreements attached to a Nickelodeon property before a series premiere.

Teenage Mutant Ninja Turtles is due to air on Nickelodeon this October, while the first products to launch will be action figures from Flair (on behalf of Playmates Toys) in December.

Also in the toy category, Worlds Apart will develop a bedroom and outdoor play range, while Sambro will be launching wheeled goods, games and arts and crafts.

TV Mania, Cooneen Misirli and William Lamb are on board in the apparel sector, while VMC and Zeon will handle accessories.

Character World is joined by Vogue International in the homewares category, while Egmont has been added to the publishing arena, joining Parragon.

Also on board are Hallmark, Amscan, Copywrite Designs, BIP, Kinnerton and Lightbody.

"The reaction from licensee and retail partners to the Teenage Mutant Ninja Turtles is unlike anything that we have ever seen before, and being able to announce a roster of agreements such as this is just phenomenal," said Mark Kingston, VP consumer products UK, Australia, Russia, Israel & CEE, Retail Sales & Trade Marketing Europe.

Tags: character world, cooneen, flair leisure, nickelodeon & viacom consumer pr, teenage mutant ninja turtles, tv mania, vogue, worlds apart, TMNT
Also, from Kidscreen:
New UK licensees and website for TMNT

In the lead up to the October premiere of the new CG-animated Teenage Mutant Ninja Turtles series, Nickelodeon & Viacom Consumer Products has secured 30 UK licensees and Nick is launching a new website for the show.

In what’s the largest number of licensing deals for a Nick property in the UK before a series debut, companies on board include master toy distributor Flair on behalf of Playmates Toys (action figures for December), Worlds Apart (bedroom and outdoor play range), Sambro (wheeled goods, arts and crafts), TV Mania (outerwear), Cooneen Misirli (nightwear), VMC, William Lamb and Zeon (accessories and gifts), Copywrite Designs, Hallmark, moonpig.com and Amscan (stationery and back-to-school), and Kinnerton and Lightbody (food licensing).

In addition, Character World and Vogue International have signed on for homewares, Egmont for annuals books and Parragon for publishing.

To further promote the TMNT brand, Nickelodeon is also launching an immersive website, turtles.nick.co.uk, across 13 regions and localised in 10 languages.

The site, which will feature sneak previews of the new series, games, and quizzes, will launch this Thursday, July 19.

Nickelodeon will roll out the new TMNT series in the US first, followed by international markets in the fall.

Tags: Nickelodeon and Viacom Consumer Products, Teenage Mutant Ninja Turtles, UK, [TMNT]