Thursday, November 07, 2013

Nickelodeon UK Acquires Rights To Live Action/CG-Animated Series "Mia and Me"

World Screen, a publication which covers the international media business, is reporting the exciting Nickelodeon UK news in the following article that the Italian animation studio Rainbow S.r.l. ("Winx Club", "Huntik: Secrets & Seekers") has licensed the popular live action/CGI animated fantasy television series "Mia and Me" to Nickelodeon UK for broadcast on Nickelodeon U.K. and Ireland!

"Mia and Me" follows the adventures of a 12-year-old girl who leads a double life in a magical land filled with unicorns. The story begins when a girl named Mia, whose parent's tragically died when she was young, goes to a boarding school in Italy. Mia's aunt gives Mia a game that her father, a successful game maker, made before he died. Through the game, Mia finds herself hurled into the wondrous world of Centopia, full of elves, unicorns, pans and dragons. But the once idyllic kingdom is in danger. Evil Queen Panthea seeks to capture the unicorns and harness their power to keep her self young. The valiant elves, led by Prince Mo and daring warrior Yuko, plus Pan Phuddle, fight to stop her. Thanks to her unique ability to communicate with unicorns, Mia must safeguard the golden-horned Onchao. As Mia bounces between trying to fit in at her new school and her life as a fairytale elf, she becomes the key to saving Centopia.

The show, which combines animation and live action, is co-produced by Lucky Punch and m4e. It has aired in more than 80 territories around the globe, including on Nickelodeon South East Asia (on Nickelodeon Philippines, Nickelodeon Singapore and Nickelodeon Malaysia) and on Nickelodeon Benelux (comprising of Nickelodeon Belgium (Belgiƫ), Nickelodeon Netherlands (Nederland), and Luxembourg).

"U.K. audiences are in for a treat as Mia and me is a wonderful show that mixes very high production values with funny, exciting and original scripts," said Luana Perrero, the TV sales manager for Rainbow Group. "This winning combination has already led to huge worldwide popularity and with such a high-profile broadcasting partner as Nickelodeon on board I'm sure this success will be replicated in the U.K."

Tim Patterson, the VP and director of programming for Nickelodeon UK, added: "Mia and me is such a bright series, and will really complement our roster of vibrant new shows."

It is expected that Nick UK & Eire will debut the brand new show "Mia and Me" during Spring 2014.

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