Saturday, October 10, 2015

Nelvana Appoints Agents in Israel and Netherlands to Represent "Little Charmers"

Original Corus Entertainment Inc. Press Release via

Nelvana Appoints Agents in Israel and Netherlands to Represent Little Charmers

September 30, 2015

Little Charmers L-R: Lavender, Hazel and Posie

(Toronto, Ontario) Corus Entertainment's Nelvana Enterprises, the sales, brand-management and consumer products division of Nelvana, today announced it has signed agents in Europe and the Middle East to lead the licensing and merchandising program for Little Charmers in their respective territories.

The new agents include LDI, a licensing and merchandising agency for representation rights in Israel and J&M Brands, which serves the Benelux market, for rights in the Netherlands and Flemish speaking Belgium.

"We're delighted to have teamed up with these successful licensing agencies on Little Charmers," said Antoine Erligmann, Co-Head, Nelvana Enterprises. "The expertise and partnerships that LDI and J&M Brands carry will extend the Little Charmers experience to kids and fans in Europe and the Middle East through strong merchandising programs."

Over the past few months, the popular brand has continued to grow its licensing program in North America. Some of the top tier licensing partners include Scholastic (Global English-Language Publishing), The Bentex Group (Master Apparel), Thermos (Soft and Hard Lunch Kits), Rubie's Costume Company (Halloween Costumes), Baby Boom Consumer Products (Toddler Bedding & Bath) and Accessory Innovations (Backpacks and Bags).

Little Charmers, produced by Nelvana and Spin Master, takes place in the whimsical land of Charmville where three "Charmers-In-Training" embark on spellbinding adventures using their new magical powers that always seem to cause more problems than they solve.

Little Charmers currently airs on Nickelodeon and Nick Jr. in territories worldwide including the U.S., and airs on Treehouse in Canada.

About Nelvana

Nelvana is a world-leading international producer and distributor of children's animated and live-action content. Nelvana produces a stable of award-winning and globally renowned brands that focus on comedies, preschool and boys action series and ancillary consumer products programs. Nelvana's content airs on Corus Entertainment's kids channels in Canada and in over 160 countries around the world. The Nelvana library has well over 4,000 episodes of programming and has received over 70 major international program awards including Emmys® and Geminis. Visit the Nelvana website at

About LDI

LDI, founded in 1996, is the leading licensing agency in Israel representing some of the most dominate players in the licensing world. The company employs more than 20 people for only licensing. LDI's brands include: Warner Bros, Cartoon Network, Mattel, Sanrio, 20th Century Fox and many more. Among LDI's customers are over 120 leading licensees and retailers in vast categories.

About J&M Brands

J&M Brands B.V. is a young, dynamic company founded in 2012 by Jannienke Mulder and Monique Beck. Within a short period J&M Licensing has build up a portfolio with brands as Hello Kitty, One Direction, Snoopy, Mr. Men Ltd. and Paul Frank. The founders Jannienke Mulder and Monique Beck are two creative women, with over 20 years of experience in licensing, brand management and marketing. Each with her own strength, they are perfectly able to position a brand in the Benelux market, create targeted brand awareness and lift a brand to a new level. They do this with a professional, passionate, personal and powerful approach that focuses on profitable results. J&M Brands B.V. is an all-round partner that has an undeniable expertise in brand licensing.


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