The US retailer is introducing "The Holiday Odyssey", a season-long tale, which will be narrated by actor Neil Patrick Harris ("How I Met Your Mother") and will feature moving images and digital interactions.
A cast of characters from hit entertainment properties, including Nickelodeon's "Teenage Mutant Ninja Turtles", LEGO, Minions and more, will join in on the story, which is available now for free at Target.com/adventure.
Target's mascot Bullseye will also feature in the storybook, along with three kids who embark on a holiday quest.
Brian Cornell, chairman of the board and CEO of Target, said: "Target is starting the season with momentum in our business, anchored by increased store traffic and strength in our signature categories of baby, kids, style and wellness.
"The work we've done throughout the past year puts us in a position to deliver the convenient services and differentiated product our guests count on from Target, especially during the holidays.
"I'm confident that guests will find an easy, inspiring, and most importantly, seamless experience at Target no matter how they choose to shop."
Original source: Licensing.biz.
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