Saturday, March 12, 2016

Nickelodeon Russia And TD Gulliver Unveil Spring/Summer "SpongeBob SquarePants" Apparel Collection

Nickelodeon & Viacom Consumer Products (NVCP) has unveiled a new Spring/Summer SpongeBob SquarePants-themed apparel collection, which further expands the brand in the Russian territory!

This will be the third launch with licensee TD Gulliver following the beginning of its partnership in March 2015.

The collection has been created for children aged between seven and 13 and includes swimming trunks and swimsuits, headwear, accessories and outdoor clothes.

The SpongeBob Squarepants (locally titled Губка Боб Квадратные Штаны) range is available in stores across Russia, Azerbaijan, Belarus and Kazakhstan.

NVCP is looking to capitalise on research from its Nickelodeon Brand Tracker which found that Nickelodeon superstar SpongeBob is identified by 85% of six to 14 year olds in Russia.

Original sources: Licensing Source, License! Global.
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