Tuesday, April 05, 2016

T-Mobile Adds Nickelodeon, Spike And TV Land To Binge On Service

Original T-Mobile US, Inc. Press Release via Business Wire:

Now, More Than 100 Services Stream Free with T-Mobile's Binge On and Music Freedom

Un-carrier adds sixteen new services to Binge On and Music Freedom, including Amazon Music, ESPN Radio, Nickelodeon, Spike, TV Land and more

April 05, 2016 09:09 AM Eastern Daylight Time

BELLEVUE, Wash.--(BUSINESS WIRE)--T-Mobile (NASDAQ: TMUS) today launched another major expansion to both Music Freedom and Binge On, the Un-carrier's wildly popular music and video streaming initiatives. Starting today, Amazon Music, ESPN Radio and more music services stream free for T-Mobile customers, and Dailymotion, EPIX, Nickelodeon, Spike, TV Land and more video services are joining the list of providers streaming free to T-Mobile customers on qualifying plans with Binge On.


T-Mobile amps Binge On and Music Freedom with the addition of 16 new streaming services

With today's additions, more than 100 music and video services now stream free to T-Mobile customers, including Amazon Video, HBO NOW, Hulu, Netflix, SlingTV and YouTube as well as Apple Music, Google Music, Pandora, Rhapsody and Spotify.

In his latest video blog, T-Mobile CEO and president John Legere underscores how Music Freedom and Binge On have radically changed the way T-Mobile customers watch video and listen to music:

* Since Music Freedom launched, T-Mobile customers have streamed 90 billion songs for free.

* Today, T-Mobile customers are streaming 210 million songs every single day without using a drop of high-speed data.

* With Binge On, T-Mobile customers are watching 2x more from free streaming sites on plans with limited data and have streamed over 190 million hours of video for free.

* With Music Freedom and Binge On together, T-Mobile customers have saved over 350 petabytes of high-speed data.

"It's a fact ... Un-carrier Data is different than Carrier Data. It's better! Nobody does data like T-Mobile!" said Legere. "Un-carrier Data is not only faster, it lasts a lot longer than the other guys... As of today, you stream unlimited music and video from over 100 providers - without ever touching your Un-carrier Data or worrying about overages—and you can stash what you don't use for later. Try that with Carrier Data. It's gone in a flash, and you're getting hit with penalties—or they repossess it after a month or two. Ridiculous!"



Over the past three years, T-Mobile has rolled out a steady drumbeat of Un-carrier moves to change wireless for good – and then "amped up" several of those moves. Taken separately, these moves have fixed major customer pain points and created incredible value. Taken together, they represent a real consumer revolution in wireless and created fundamental differences between Un-carrier Data and data from the carriers. Un-carrier Data not only rides on the nation's fastest LTE network, but it also comes with unlimited music and video streaming from participating providers, no overages, worry-free roaming and the ability to stash your unused data to use up to a year later.

About Music Freedom

Music Freedom was introduced in June 2014 as T-Mobile's sixth major Un-carrier move. With Music Freedom, T-Mobile Simple Choice™ customers can stream all the music they want — without ever touching their high-speed data – at no extra charge. When launched, Music Freedom included seven music streaming services.

Starting today, Amazon Music, Chilltrax, ESPN Radio, OHIO.FM, PreDanz and Uforia now stream free to T-Mobile customers with Music Freedom. Altogether more than 40 services – including the top streaming services and a wide array of niche and regional providers – are part of Music Freedom, covering a full 96% of all music streamed by T-Mobile customers.

To see a full list of music services and learn more about Music Freedom, please visit www.t-mobile.com/musicfreedom.

About Binge On

Launched last November, Binge On is T-Mobile's tenth Un-carrier move. Today, Dailymotion, EPIX, OVGuide, OWNZONES, Viki, YipTV and 120 Sports along with Viacom Networks' channels Nickelodeon, Spike, TV Land, are joining the list of video providers streaming free to T-Mobile customers on qualifying plans with Binge On.

With Binge On, customers can watch all they want from more than 60 participating video providers without ever burning their high-speed data with an eligible rate plan and video subscription where applicable. These video services now represent a full 70% of all video T-Mobile customers watch on their phones and tablets each month. And T-Mobile customers can stretch their high speed data farther and watch up to three times more on any other streaming video service with Binge On.

More information and the full list of current Binge On providers can be found at www.t-mobile.com/bingeon.

Both Binge On and Music Freedom are completely free to customers and providers. If your go-to music streaming service or video provider isn't part of the program, tweet us your favorite service @TMobile, along with the hashtag #MusicFreedom or #BingeOn.

Detectable video typically streams at DVD quality (480p or better) with Binge On unless video provider opts-out. You may disable Binge On at any time, but will lose benefits. Qualifying plan required; third party subscription/content charges may apply. Data Stash up to 20GB of unused on-network data from past 12 months with qualifying plan. Extremely high data usage may result in de-prioritization (& slower speeds). See T-Mobile.com/OpenInternet.

About T-Mobile US, Inc.:

As America's Un-carrier, T-Mobile US, Inc. (NASDAQ: TMUS) is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to more than 63 million customers who are unwilling to compromise on quality and value. Based in Bellevue, Washington, T-Mobile US provides services through its subsidiaries and operates its flagship brands, T-Mobile and MetroPCS. For more information, please visit http://www.t-mobile.com.

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