Tuesday, January 23, 2018

Sambro To Launch Extensive Nickelodeon Slime Range In The UK In April 2018 | Updated

2018 will be the Year Of Nickelodeon Slime!

Nickelodeon International has agreed an licensing deal with merchandising company SAMBRO who will launch a range of Slime-related products to appeal to the 3+ market, on the shelf and through selected online retailers in the UK from April 2018!

Sambro holds the Master Toy rights for the Nickelodeon Slime range globally, excluding North America, and, under the deal, will see the licensee introduce a huge array of Nickelodeon Slime products from Spring/Summer 2018, including in the UK in April 2018!

2017 saw the demand of Slime reach fever pitch and 2018 is set to be the year of Nickelodeon Slime.

Nickelodeon has been synonymous with slime since the number-one entertainment brand for kids introduced the green semi-viscous substance to kids in the 1980's, and Slime is the ultimate symbol of free-spirited mess and the physical embodiment of Nickelodeon's unconventional spirit.

The UK's second annual Slimefest held in October 2017 and hosted by Nickelodeon's very own Jordan Banjo and Perri Kiely, ensured kids were treated to plenty of slime, music and mayhem. The three-day event featured chart-topping acts during the half-term.

Now kids can surprise, celebrate and create in their own homes with a range of green gooey products, which will appeal to their sense of madcap adventure, courtesy of Sambro's range, which embodies Nickelodeon unconventional spirit, allowing kids to get creative with Nickelodeon Slime in their own homes.

The hero product from Sambro's Nickelodeon Slime range is undoubtedly the Nickelodeon Slime Hyper Blaster, which turns water into slime - the ultimate sliming tool! Prepare for everyone to be slimed as the pump-action blaster projects the infamous green liquid up to seven metres. Each Nickelodeon Slime Hyper Blaster comes with 10 packs of instant slime that comes in two colours, ensuring that every kid will be fully prepared and tooled up for every subslime adventure!

Also available is the Nickelodeon Slime Hyper Blaster Accessory Pack, the ultimate way for kids to pimp up their Slime Blaster, which contains a aweslime holster for rapid reload as well as a further 10 packs of Instant Slime, ensuring that the action won't stop. Additional Instant Slime Refills are available in packs of 10 - nobody will escape the slime!

Nickelodeon and Sambro appreciate that some kids may want to be more creative with slime, and, as with all of Sambro's products, the Nickelodeon Slime range will also allow children to get creative with a Make your Own range. Comprising Slime Powder and Slime Activator, kids can mix, shake and make a choice of green, pink or blue slime. Kids can also create with Glow in the Dark, Glitter and Noisy tubs of slime, which, available at pocket money prices, are equally funny and surprising.

2018 is the year of Slime, with a range of retail activation's, public events and and UK honorary sliming. These all tie in with Slime's playful, funny, surprising, smart and unpredictable nature, ensuring that this will be one of the most talked-about ranges of kids' products aimed at the three-plus market!

Sambro has a long-standing partnership with Nickelodeon, winning Licensee of the Year twice, and the Nickelodeon Slime range will strengthen its relationship further.

Commenting on the range Mark Kingston, Senior Vice President, Nickelodeon and Viacom Consumer Products, Viacom International Media Networks, says: “Slime is iconic and synonymous with both Nickelodeon and free-spirited fun.”

Nikki Samuels, Licensing Director at SAMBRO, adds: "We love working with Nickelodeon and this partnership is one of the best yet. Slime is one of the most popular crazes among kids today. This line enables kids to both make slime and get creative in its applications.”

Sambro is set to showcase their latest launches, including their massively popular JoJo Siwa and Bow Bow merchandise range (including the JoJo Siwa Styling Head), and the Hatchimals Glittering Garden, the newest hatch batch straight out of Hatchtopia, at their stand at the London Toy Fair 2018, taking place at Olympia London in Kensington between Tuesday 23rd-Thursday 25th January 2018. Sambro's stand will be located at Gallery 400.

For more information about Nickelodeon & Viacom Consumer Products (NVCP) UK & Ireland and their portfolio of fan-favourite properties, please call (+44) 0203 580 2000.

More information about Sambro and its products be be found online at sambro.co.uk, or by calling (+44) 0845 8739380 (UK enquiries) or (+31) 203 632 090.

In additional Nickelodeon & Viacom Consumer Products (NVCP) UK & Ireland licensing news:

- Spin Master and Nickelodeon will launch their highly anticipated Rusty Rivets toy line, inspired by the hit Nick Jr. preschool series, in the UK, in July 2018! Additionally, Rusty Rivets season two will also launch on Nick Jr. UK & Ireland very soon!

- Vivid will showcase their brand-new line of Nella the Princess Knight toys, set to launch in the UK in January 2018, at stall B70 at the British Toy and Hobby Association's (BTHA) The Toy Fair 2018 (London Toy Fair 2018)!

UK - Bury based, licensed toy manufacturer Sambro has announced plans to launch its extensive new Nickelodeon Slime range in 2018!

Originally published: Wednesday, January 03, 2018.

More Nick: SLIMEFEST 2018 | Slime. Music. Mayhem. | Coming Soon! | Nickelodeon UK!

Original source: Toys 'n' Playthings January 2018 Magazine; Additional sources: Toys 'n' Playthings, Licensing Source.
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