Thursday, September 27, 2018

Nickelodeon and J. Crew Team Up to Launch 'Teenage Mutant Ninja Turtles' Capsule Collection

Nickelodeon is joining forces with clothing retailer J. Crew to launch a line of apparel inspired by its iconic Teenage Mutant Ninja Turtles brand! The nine-piece capsule collection is available online on J. Crew’s website and in all of the company’s kid-oriented crewcuts shop-in-shops.

With items retailing for US$29.50 to US$59.50, the limited-edition collection includes shirts, sweaters and pants designed for boys and girls, and spans kids sizes two to 16.

Nick continues to expand TMNT’s consumer products program following the premiere of its new animated original series Rise of the Teenage Mutant Ninja Turtles earlier this month. Long-time master toy partner Playmates Toys will launch a new product range inspired by the show on October 1 in the US, followed by October 5 in the UK (distributed by GP Flair). Featuring action figures, vehicles, playsets and role play items, the line was redesigned to reflect Rise of the Teenage Mutant Ninja Turtles' 2D-animated style.

Rise of the Teenage Mutant Ninja Turtles made its world premiere on Nickelodeon USA on Monday 17th September 2018, and is currently rolling out globally across Nickelodeon's channels and branded blocks in 170+ countries and territories. A list of currently announced international release dates and localised titles can be found here.

The TMNT franchise build-out around Rise is likely to continue, given that the new show was greenlit for a second season before the first episodes fully premiered. Production on the next 26 episodes will begin this fall at Nickelodeon’s California headquarters.

More Nick: Teenage Mutant Ninja Turtles Relaunches With WWE, J. Crew and Amazon Ahead of New Series | Nickelodeon!

Original source: Kidscreen; Additional source: /@hypekids.
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