Wednesday, October 10, 2018

Nickelodeon Signs Sustainable Clothing Licensing Deal with Trashcode | BLE 2018

The merchandising arm of children’s TV brand Nickelodeon has embarked on a first-of-its-kind agreement to create sustainable fashion and accessories as part of its licensing deal!

Viacom Nickelodeon Consumer Products (VNCP) has inked a multi-year pan-European, Middle East and Africa deal with Trashcode to create licensed merchandise from sustainable materials!

Trashcode is a new joint venture between apparel and accessories company Cookie Company Group and sustainable textile company Waste2Wear. Waste2wear has produced sustainable fabrics since 2008 using recycled PET bottles.

VNCP is in talks with its retail partners to develop character-based apparel ranges with Trashcode materials. The first pieces to launch under the deal will include SpongeBob SquarePants T-shirts. Prototypes of SpongeBob SquarePants t-shirts made from Trashcode recycled materials will be on display at Brand Licensing Europe (BLE) 2018 in London, UK.

Trashcode products are composed of Waste2Wear fabrics made from recycled PET (polyethylene terephthalate) bottles and/or other recycled materials. “We have a long-standing relationship with Cookie Company Group, and when they came to us about Trashcode, we knew we needed to be a launch partner,” says Mark Kingston, Senior Vice President (SVP), International, Viacom/Nickelodeon Consumer Products.

"The T-shirts we created are not only high quality, but they also highlight the number of recycled plastic bottles used to create the garment.

“Viacom Nickelodeon have a history of bringing awareness to pro-social causes, and at VNCP, we want to do our part to help create a more sustainable licensing industry. Brand Licensing Europe is the perfect opportunity to engage with retail partners about this important topic. 2019 is SpongeBob SquarePants’ 20th anniversary, and he is an ideal character to illustrate Trashcode’s mission of high-quality sustainable products in the licensing industry.

"This messaging will accompany all Trashcode products, and we believe it will connect consumers to their choice to buy sustainable."

Sabine Hulsman, Chief Executive Officer (CEO) of the Cookie Company Group, explained: “On average, a children’s shirt made with R-PET has given a new life to five to eight discarded plastic bottles, and a jacket can take up to forty plastic bottles out of the environment.”

Viacom is exhibiting at Brand Licensing Europe at stand D10.

More Nick: DK Partners with Nickelodeon to Release Two Adult Humour Titles Inspired by 'Rugrats' and 'Hey Arnold!'!

Sources: License Global, Drapers; Additional source: Wikipedia.
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