Wednesday, December 19, 2018

StickyLickits Launches SpongeBob SquarePants and PAW Patrol-Branded Edible Stickers [Updated]

StickyLickits aims to help make kids' healthy eating habbits stick with edible SpongeBob SquarePants and PAW Patrol stickers!

StickyLickits has launched a range of all-natural edible stickers to inspire kids to eat more produce, make it fun and encourage healthy eating habits! Children can now enjoy eating and exploring new fruits and veggies by decorating them with sugar-free StickyLickits, which feature some of Nickelodeon's beloved animated characters, including SpongeBob SquarePants and PAW Patrol.

For too long, getting kids to enjoy eating healthy has been a huge challenge for parents. StickyLickits help parents add a lot of fun to snack time and are designed for busy families and solve parents No. 1 health concern: getting kids to eat more produce. StickyLickits are a must-have for school lunch boxes and are fun to include at snack and meal times, birthday parties and Halloween trick or treat hand-outs.

Linda York, StickyLickits founder and chief executive officer, was inspired to develop a natural, edible and fun solution for children to eat more fruits and veggies, not just at mealtime, but to snack on throughout the day.

“StickyLickits encourages kids to have fun with fruit and veggies which is a way of creating a healthy, new eating habit,” York told The Produce News.

Fruits and vegetables are loaded with the nutrients kids need to grow, be strong and healthy and perform well in school. StickyLickits encourages kids to consume more powerhouse fruits and veggies by making it fun, as kids love stickers and they love crafts.

StickyLickits Stickers are Sugar Free, Peanut Free, Tree Nut Free, Gluten Free, Non GMO, Soy Free, Dairy Free, Vegan and Kosher, and use no animal products or synthetic colors. All their ingredients are safe according to the U.S. Food and Drug Administration. Each pack contains 30 unique edible stickers.

For more information and to purchase StickyLickits, visit

Update (12/19) - From The Weekly Calistogan:

Calistoga grandma starts 'Sticky' business

Contrary to what parents have been telling their children for eons, Linda York wants children to start playing with their food.

Their fruits and vegetables, anyway.

A former documentary filmmaker from San Diego, York lives in Calistoga and has two granddaughters who live in St. Helena.

She’s also the creator and CEO of a new product called StickyLickits, edible cartoon stickers that entice children to eat fruits and vegetables.

They feature some of Nickelodeon’s most popular animated characters including SpongeBob SquarePants and PAW Patrol, two of the most popular shows on the network.

“StickyLickits encourage kids to have fun with fruit and veggies, which is a way of creating a healthy, new eating habit,” York said.

The colorful characters adhere to any kind of fruit or vegetable. They taste a little like vanilla, and dissolve quickly in the mouth, as this writer experienced.

While the cartoons are attractive to kids, parents like the idea that they are sugar-free, something York worked rigorously to ensure. And instead of animal gelatin, the colors are derived from real food like beets and carrots, not from food coloring.

As a documentary filmmaker, years ago York produced an exercise video for the National Institute of Health’s largest study in the country on childhood obesity. She has also done research on childhood health and eating habits and found, “The number one concern parents have for their children is safety. Number two is nutrition,” she said.

York also cites a study done at the University of Bari Adio Moro in Italy, that found that 5 and 6 year olds choose healthy foods like kiwis, carrots and tomatoes over their usual name-brand snacks if the healthy items had a sticker featuring their favorite cartoon character.

While York says she knows people her age who are talking about retirement, here she is starting a new business. She was in the entertainment business for 30 years with a production company called Lipstick in Los Angeles. The idea for the stickers emerged when she was making infomercials and it went nowhere in that particular incarnation. But the idea stuck with York, so to speak.

“I helped develop products and decided I wanted to do that for myself. This was something I believed in,” and there is no other product like this out there on the market, she said.

To get the stickers into the hands of children, getting the A-team of cartoon characters for the stickers was crucial.

“I have witnessed complete meltdowns from children who can’t get products related to Paw Patrol,” York said.

York also plans to come out with more stickers with a Mr. Potato Head concept and animal faces, which have more appeal to girls.

York performed test-marketing on her own granddaughters and at children’s birthday parties.

The most frequent question she gets from parents is whether the edible stickers will encourage kids to eat regular stickers, but she hasn’t had any such reports. Once they’ve tried to eat a regular sticker that novelty will be over.

“There isn’t a child who hasn’t tried to eat a regular sticker. It doesn’t taste good,” she said.

York has spent the last year investing in licenses, logo, a website, and six weeks ago launched into distribution and sales.

The stickers can be found at Cal Mart and Sunshine Foods in St. Helena in the produce sections and York also hopes to get the stickers where the kids are, like schools, and Boys & Girls Clubs.

“My goal is to have it in markets and charge for it, but also get it to the populations that need it the most,” she said.


More Nick: Nickelodeon USA to Premiere 'Abby Hatcher' on Tuesday, January 1, 2019!

Originally published: Thursday, October 25, 2018.

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