Saturday, November 10, 2018

Brands in Proximity: Brands in the Culture of Proximity | A Viacom Velocity Study

What was once mono-directional brand messaging is now multi-directional.



“The Culture of Proximity” has placed brand messaging closer than ever to consumer desires and expectations.

Featuring
Abigail Posner, Head of Strategy, Google Brand Unit, Google
Kenyatta Cheese, Co-founder, Everybody at Once
Marisa Thalberg, Chief Marketing Officer, Taco Bell
Jamin Warren, Founder, Twofivesix
Feminista Jones, Writer, Community Activist

A proprietary study commissioned by Viacom Velocity http://www.velocityviacom.com/

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