Monday, February 18, 2019

Nick Jr. UK Launches All-New On-Air Brand Refresh, Reflecting Playfulness And Imagination of Kids’ Lives

Nick Jr. UK & Ireland, Nickelodeon UK & Ireland's top-performing preschool channel, today, Monday 18th February 2019, launched Nickelodeon's large-scale Nick Jr. brand refresh!

The refreshed on-air look and feel incorporates real kids playing with Nick Jr.’s most iconic preschool characters in both animated and real-world environments. The fresh, bright and colourful on-air presentation is intended to reflect the playfulness and imagination in kids' lives and support on the network's mission of making the world a more playful place. More than 400 deliverables including bumpers, IDs, lower thirds, parent-directed curriculum messages and promo packaging initially rolled out on Monday, May 21, 2018 in the US, and is now being rolled out onto Nick Jr. channels worldwide.

Nick Jr. USA's brand refresh:

The refresh has so far only been rolled out onto the main Nick Jr. channel, with Nick Jr.'s sister channel Nick Jr. Too continuing to use a on-air design based on an older brand refresh. It's currently unknown whether Nick Jr. Too will also adopt the new look.

In additional news, Nick Jr. UK & Ireland will start to premiere brand-new episodes of PAW Patrol, including all-new Ultimate Rescue missions with Rocky and Zoomer, from Monday 18th March 2019!

Fans can like the official Nick Jr. UK & Ireland Twitter, Facebook and Instagram pages, subscribe to the Nick Jr. YouTube Channel and sign up to the official Nick Jr. Fan Club for the latest Nick Jr. news, highlights, video clips, competitions and more.

More Nick: Nick Jr. UK to Premiere '44 Cats' on Monday 4th March 2019!

About Nick Jr.

Where every day’s an adventure, Nick Jr. is a top-performing commercial pre-school entertainment brand in cable and satellite homes. Launched in 1999 as the world's first channel dedicated to pre-school children, Nick Jr.’s programming includes beloved shows PAW Patrol, Shimmer and Shine, Nella the Princess Knight and Peppa Pig. Kids and parents can find lots of video clips, games, exclusive activities and downloads featuring their favourite Nick Jr. friends online at and on the Nick Jr. Play app. Viewers also have the opportunity to catch up with the schedule through Nick Jr. +1. Nick Jr. is available on Sky 615, Virgin 715, through BT Vision and TalkTalk channel 318.

About Nickelodeon

The Nickelodeon Network is a top-performing commercial kids’ TV network in the UK and Ireland with Nickelodeon channels available in over 13 million cable and satellite homes. Having launched in 1993 Nickelodeon UK comprises seven dedicated entertainment channels for kids aged 4-15 and their families, and is a joint venture between Viacom International Media Networks and BSkyB.

H/T: Huge thanks to Twitter /@josephistedvgcp for the news!
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