Thursday, July 18, 2019

Funrise Announces Best-In-Class Partners For 'Rainbow Butterfly Unicorn Kitty'

Official Funrise, Inc. Press Release via PR Newswire:

Funrise Announces Best-In-Class Partners For Rainbow Butterfly Unicorn Kitty™

VAN NUYS, Calif., June 4, 2019 /PRNewswire/ -- Funrise, Inc. announced today a broad portfolio of licensees in a wide range of product categories for the company's animated series, Rainbow Butterfly Unicorn Kitty. The categories include apparel, accessories, bedding, stationary, party goods, costumes, and more complementing Funrise's own Rainbow Butterfly Unicorn Kitty toy line launching this Fall.

Funrise, Inc. announced today best-in-class licensee partners for the company’s animated series, Rainbow Butterfly Unicorn Kitty™, currently airing on Nickelodeon. The categories include apparel, accessories, bedding, stationary, party goods, costumes, and more complementing Funrise’s own Rainbow Butterfly Unicorn Kitty toy line launching this Fall.
"We are thrilled with the growing popularity of Rainbow Butterfly Unicorn Kitty," said Randy Shoemaker, Senior Vice President of Global Marketing, Funrise. "Fans have truly embraced the uniqueness of the brand and the positive message that it spreads: you don't have to be just one thing. We are excited to be working with these amazing partners to bring Rainbow Butterfly Unicorn Kitty products to life in trendy and innovative new ways."

New partners include Freeze and MAD Engine for apparel, Berkshire Fashions in headwear, cold weather and hosiery, HER Accessories in accessories, American Marketing Enterprises Inc. and Briefly Stated, Inc. – both divisions of Centric Brands – in sleepwear, Handcraft in underwear, Dreamwave in swimwear, Fast Forward in backpacks, Franco in bedding, Kittrich in stationary, Taste Beauty in cosmetics, Amscan in party and costumes, Zak! Designs in mealtime and water bottles, and CSS Industries in seasonal.

For licensing opportunities, contact Irina Clavin at Funrise or visit Funrise at Booth K-82 at the Licensing Expo in Las Vegas.

About Rainbow Butterfly Unicorn Kitty

Created and produced by Funrise, Rainbow Butterfly Unicorn Kitty is an animated series about a spirited and adorable kitty named Felicity who acquires magical powers. Part Rainbow, part Butterfly, part Unicorn and 100% Kitty, Felicity goes on amazing adventures with her best friends Miguel, Athena and Yana the Yeti across a magical mashup world! The animated series airs on Nickelodeon channels and branded blocks across 170+ countries and territories worldwide.

About Funrise

Funrise is a global innovator and industry leader in the design, manufacturing, marketing and distribution of toys worldwide. Delivering fun for kids of all ages, Funrise portfolio consists of its own brands including GAZILLION®, HERODRIVE™, FART NINJAS™ and RAINBOW BUTTERFLY UNICORN KITTY™, as well as licensed properties from premier partners. For more information, visit https://www.funrise.com.

SOURCE Funrise, Inc.

Related Links
https://www.funrise.com

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Meet and greet Felicity at SDCC 2019! Click the following link for details!: http://nickalive.blogspot.com/2019/06/nickelodeon-brings-spongebob.html

From I4U News:

RAINBOW BUTTERFLY UNICORN KITTY TOYS INCLUDING THE FANTASTIC ACTION PAWS ARE UP FOR PRE-ORDER

The Rainbow Butterfly Unicorn Kitty 2019 toys are here.

The unique Rainbow Butterfly Unicorn Kitty Action Power Paws are up for pre-order on amazon.com for $24.99. The action paws ship already July 25. Magic and mischief await in the whimsical world of the brand-new animated series, Rainbow Butterfly Unicorn Kitty, airing on Nickelodeon and created and produced by Funrise.

The series follows the comedic adventures of a spirited kitty named Felicity who possesses magical powers and who’s also part rainbow, part butterfly and part unicorn. This unique quality gives her the ability to lasso items in the form of a full-fledged rainbow, produce thunderous claps from her butterfly wings, fire lasers from her unicorn horn and shoot glow sticks from her kitten paws.

Together with her best friends, she’s ready to take on every challenge that comes with living in the world of Mythlandia while encouraging kids to embrace and exuberantly own their uniqueness and individuality.

Funrise’s comprehensive toy line for Rainbow Butterfly Unicorn Kitty (RBUK) includes for role play toys, toys with surprise reveal, collectible bobble head figures, action figures and playsets, plush and more.

RAINBOW BUTTERFLY UNICORN Action Power Paws ($24.99)

Now you can unleash your inner hero just like Felicity. These oversized rainbow kitty paws are motion-activated and have light up rainbow claws & sounds. Power up with these super-soft plush paws and become fierce and fearless like Felicity. See amazon.com for more details.

RAINBOW BUTTERFLY UNICORN KITTY 9 Lives Surprise ($9.99)

There’s plenty of unboxing fun with the all-new Rainbow Butterfly Unicorn Kitty 9 Lives Surprise. Just twist the lid to pop open and transform each Kitty Can into a multi-level mini-playset. In each 9 Lives Surprise, you’ll discover 9 pawsitively awesome surprises including two collectible mini-figures, 6 adorable collectible accessories and a decorative sticker pack. With 5 styles to collect and over 55 pieces, you can design, style and customize each mini-playset to be purrfectly yours. Ages 4+.

RAINBOW BUTTERFLY UNICORN KITTY Rainbow Kitty Vision Mask ($12.99)

Find your inner hero as you play out Rainbow Butterfly Unicorn Kitty stories with this ultra-cool mask inspired from the show! Look through the prisma lenses to reveal a rainbow colored world and activate the light up horn for Unicorn power. Every young super hero will love recreating her favorite scenes, telling new tales and discovering their own powers using this mask. The mask is available on amazon.com.

RAINBOW BUTTERFLY UNICORN KITTY Power Figure Assortment ($5.99)

Power up with Felicity! Each power figure in the assortment has its own furr-tastic feature. Power Tail Felicity can swish her supersoft tail, Unicorn Power has a light-up horn, Rainbow Power can expand and retract and Power Rock Miguel rocks out! Figures are compatible with Felicity’s bedroom Playset and Felicity’s Spa Playset. Collect them all to complete the Power Pack. Ages 3+.

RAINBOW BUTTERFLY UNICORN KITTY Fabulous Felicity 14” Plush ($14.99)

Take Felicity along for your BFF adventures! She’s part Rainbow, part Butterfly, part Unicorn and 100% Kitty. This 14” Felicity plush is large and super soft and has a rainbow coat and a bushy tail. She is one-of-a-kind and fabulous. Find out more on amazon.com.

RAINBOW BUTTERFLY UNICORN KITTY Purr-fect Party 8” Plush Assortment ($7.99)

Now you can throw a purr-fect party with Felicity in all of her forms! Cuddle your favorite 8” plush while recreating favorite scenes or imagining new best friend adventures. Collect all 4 styles including Felicity, Butterfly, Unicorn and Miguel. Find out more on Amazon.com.

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More Nick: Nickelodeon Embarks on New Direction with its Biggest, Most Wide-Ranging Content Slate Ever | Nick Upfront 2019!

Originally published: Tuesday, June 04, 2019.
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