Wednesday, September 25, 2019

Nickelodeon Partners with Betsey Johnson for JoJo Siwa Fashion Collection

Viacom Nickelodeon Consumer Products (VNCP) has partnered with designer Betsey Johnson for a JoJo Siwa fashion collection.

The limited-edition JoJo Siwa by Betsey Johnson clothing and accessories range will be available exclusively at Bloomingdale’s beginning Monday, September 30, 2019.

Inspired by JoJo’s energetic personality and colorful style, the 18-piece line features apparel and accessories that are “ultra-glammed out” for girls sizes 4X to 12X. The collection includes dresses, skirts, bomber jackets, backpacks, and more. The range is available for US$32 to US$68 in stores and online.

“Betsey Johnson and JoJo Siwa make the perfect combination. Both have big, colorful personalities and embrace their individuality and passion for life,” says Jose Castro, Senior Vice President (SVP), Softlines and Global Fashion Collaborations, VNCP. “This collaboration incorporates many of the colors, silhouettes and icons that have become a signature look for both of these talented personas, and the collection will inspire fans to live life boldly and let their style shine bright.”

Nickelodeon superstar JoJo Siwa is a YouTube personality, singer, dancer, entrepreneur, social media influencer, New York Times bestselling author and star on Nickelodeon’s Lip Sync Battle Shorties. Siwa connects with her fans through many channels: via social media, where she currently has over 8.7 million followers on Instagram, over 17.5 million followers on TikTok, 430,000 Twitter followers, almost 580,000 likes on Facebook, and on YouTube, over 9.7 million subscribers with over 2.3 billion views; through her SIWANATORZ club, which stands against negativity and bullying; through her global reach of consumer products including her signature bows, accessories, apparel, arts and crafts, cosmetics, home goods and party supplies; and with her hugely popular singles, “Boomerang,” which has been viewed almost 709 million times and is RIAA certified platinum, “Kid in a Candy Store” which is RIAA certified gold, “Hold The Drama,” and “D.R.E.A.M.” JoJo has release 2 EP’s Celebrate released in April and D.R.E.A.M. The Music released in November last year.

The 16-year-old singer-dancer-actor launched her first animated shorts series, The JoJo & BowBow Show Show starring Siwa and her furry best friend BowBow (a second season is currently in the works), followed by JoJo’s Livin’ the D.R.E.A.M.. She also works alongside Nick Cannon in Nickelodeon’s hit competition series Lip Sync Battle Shorties. She has also appeared on various Nickelodeon live-action series including School of Rock and The Thundermans, and has starred in three of her own Nickelodeon specials, JoJo Siwa: My World, JoJo's Dream Birthday and JoJo's Follow Your D.R.E.A.M.. Siwa performed at Nickelodeon’s 2018 Kids’ Choice Awards and has won two blimps for Favorite Viral Music Artist in 2017 and Musical YouTube Creator in 2018. This summer, she performed at Nickelodeon’s 2018 Kids’ Choice Awards Mexico. JoJo Siwa has also performed for two years in a row at Nickelodeon SLIMEFEST in the UK (2017 and 2018) and Nickelodeon SlimeFest in the USA (2018 and 2019).

The Omaha, Neb., native is currently on her worldwide Nickelodeon’s JoJo Siwa D.R.E.A.M. the Tour, which kicked off in May 2019, and will be extending her tour to the UK during Autumn 2019 and Australia in January 2020. For more information and tickets to Nickelodeon’s JoJo Siwa D.R.E.A.M. The Tour, visit

More Nick: Nickelodeon Star JoJo Siwa Gets Her Own Dance-Tour Mobile Game, 'JoJo Siwa - Live to Dance'!

Originally published: Tuesday, September 24, 2019.

Sources: The Toy Book, Kidscreen; Additional source: License Global.
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