Sunday, June 07, 2020

Nickelodeon Honors the Memory of Breonna Taylor with Touching Video

Nickelodeon honored the memory of Breonna Taylor on Friday, June 5, 2020, on what would have been her 27th birthday by posting the following touching video across the brand's social media network:


Breonna Taylor was an award-winning African-American EMT living in Louisville, Kentucky. After midnight on March 13th, Louisville police executed a “no-knock warrant,” crashed into Taylor’s apartment, and fatally shot her at least eight times. The reason? They were undergoing a drug investigation—at the wrong apartment. While recent protests and public action across North America - and the globe - have led to the arrests and charges of all four officers involved in George Floyd’s death (which is a start, but not an end to the injustice), at the time of this writing, the three officers involved in Taylor’s death are simply on administrative leave with no charges against them.

To shed more light on Taylor’s case and demand justice for her wrongful death, freelance writer and creator of the lifestyle blog BattyMamzelle, Cate Young, created the #BirthdayForBreonna campaign. You can read more about the campaign here.

The video comes as ViacomCBS, the parent company of Nickelodeon reaffirms its commitment to combating racism by donating $5 million to the NAACP Legal Defense Fund, Equal Justice Initiative, Amnesty International, National Bail Out, The Bail Project, Community Coalition and other organizations working tirelessly to end systemic racism.

R.I.P. Breonna Taylor.

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