Thursday, June 25, 2020

Nickelodeon Latin America and Ganador Partner for 'PAW Patrol' Dog Food Promotion in Mexico

Nickelodeon Latin America (Latinoamérica) has announced a new agreement with Ganador, the pet food manufacturer based in México, for licensed dog food inspired by Nickelodeon's beloved CG-animated preschool series PAW Patrol!

Produced by Spin Master Entertainment, PAW Patrol follows the adventures of a tech-savvy boy named Ryder and his team of pups who are ready to save the day. Whenever there's trouble, pups Chase, Marshall, Rubble, Zuma, Rocky and Skye are ready for action, no matter what comes their way. With a mission to work together to keep Adventure Bay safe, no job is too big, and no pup is too small.

Ganador's PAW Patrol promotion will see the launch of licensed PAW Patrol branded dog food, and well as a series of interstitials available on YouTube through September. The series highlights pet care tips and other nutritional facts. The campaign also includes in-store displays at grocery and convenience stores throughout Mexico.

Ganador is a subsidy of Chicago, Illinois-based Archer Daniels Midland (ADM).

Ganador® Cachorro sabor yogurt de plátano – Un alimento para los consentidos de la casa

Un alimento balanceado y una correcta atención veterinaria harán que tu cachorrito crezca fuerte y saludable.

Ama a tu cachorro, con Ganador® Cachorro sabor yogurt de plátano

Con Ganador® su Amor Incondicional® nunca te faltará

¡Haz que sus días sean más deliciosos con nuestra edición especial Ganador® Cachorro sabor yogurt de plátano! 🍌🐕

Desde pequeño puedes darle a tu cachorro los nutrientes necesarios para verlo crecer grande y fuerte. Por eso, ¿qué esperas para consentirlo con nuestra edición especial Ganador® Cachorro sabor yogurt de plátano?


Nickelodeon cierra acuerdo con fabricante de alimento para mascotas

Nickelodeon Latinoamérica anunció que cerró un acuerdo con el fabricante de comida para mascotas Ganador, para crear comida para perros bajo la licencia de Paw Patrol.

Como parte de la campaña de promoción, todos los meses hasta septiembre, se transmitirán videos en YouTube con los cachorros de Paw Patrol, sobre consejos para el cuidado de las mascotas, como la higiene y nutrición, entre otros. La campaña también tendrá exhibiciones en varios supermercados y tiendas de conveniencia en todo México.


From Señal News:


In Mexico it will launch pet food from the hand of the Winner brand with the image of “Paw Patrol”; and in Colombia, Grupo Éxito stores will have the new “SpongeBob” clothing collection.

Nickelodeon Latin America continues its expansion in the licensing area by signing an agreement with the pet food manufacturer Ganador to create dog food under the “Paw Patrol” license; meanwhile, more than 30 Grupo Éxito stores in Colombia will have the new “SpongeBob” clothing collection.

As part of the promotional campaign, a series of interstitials featuring the Paw Patrol pups are streaming on YouTube monthly through September, highlighting helpful pet care tips including pet hygiene and nutrition, among others. The campaign also features in-store displays at various grocery and convenience stores throughout Mexico.

Meanwhile, the "Bob Esponja" clothing collection features colorful print shirts and pajamas for tweens, teens, and adults, as well as a line for babies and toddlers. The collection will have amazing in-store displays and will be available from June through August 2020.

"We continue celebrating SpongeBob SquarePant's twentieth anniversary and are extremely happy to be able to give fans in Colombia access to this exclusive line through this partnership with Grupo Exito", commented Angela Cortez, VP, ViacomCBS Consumer Products Latin America.

“As part of Grupo Éxito's commitment to supporting and energizing the textile industry in Colombia, we are very pleased to present this new SpongeBob Square Pants collection that includes more than 60 references for all family members. Likewise, we are proud to say that 100% of this collection was made by Colombian workers, with whom we contribute to the country’s development. We thank Nickelodeon for trusting Grupo Éxito as a company that offers customers garments that are at the forefront of the textile industry” commented Juan Esteban Valencia, Textile Director, Grupo Éxito.

The SpongeBob Squarepants themed products include exclusive apparel including t-shirts, shorts, joggers, pajamas and loungewear, as well as infant and toddler and rompers, dresses and sleepwear.


Más Nick: Nickelodeon Latin America Launches #ChicosUnidos, A Prosocial Initiative to Help Kids and Families Stay Informed and Engaged With Activities

Original source: VideoAge.

Originally published: Wednesday, June 24, 2020.
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