Sponsoring SlimeFest for the 2nd year running, Hairdorables TV idents will be seen throughout the coverage on Friday 13th November.
Flair Just Play has unveiled details of a high impact sponsorship deal with Nickelodeon UK for this year’s Best of SlimeFest show that will place the firm’s Hairdorables front and centre of the show’s coverage next month. The move comes as the latest in Flair’s 2020 marketing drive for the brand.
Due to the on-going COVID-19 (coronavirus) pandemic, the live SlimeFest 2020 shows have been postponed until Autumn 2021, so this year’s SlimeFest is to be a best of TV-only extravaganza, with the premiere on Friday 13th November 2020. With coverage across Nickelodeon and also ViacomCBS' FTA Channel 5, the show will be available to more kids than ever before and will include popular talent such as Diversity’s Jordan and Perri, X Factor’s Max and Harvey and Holly H of TikTok fame, who will also be hosting the 2021 event when it returns to venues.
Sponsoring SlimeFest for the 2nd year running, Hairdorables TV idents will be seen throughout the coverage on Friday 13th; together with all repeats during the last quarter of the year. In addition, a 30” competition TV spot will be shown in the run up to the event driving to the co-branded competition page on nick.co.uk. Bespoke creatives will be used throughout that shows off the latest Season 5 Hairdorables.
Charlotte Rodgers, marketing manager, Flair Just Play brands, commented: “This high profile online and TV event will be just part of an already strong Hairdorables and Hairmazing marketing activation plan for autumn/winter 2020 with TV, digital and influencer activity across all three key launches of Longest Hair, Prom Perfect and Season 5 Hair Art collection. The Hairdorables girls are always keen to dress up and party so we are delighted to be involved with such a high-profile event. It promises to be a whole lot of fun for all.”
For more information about SlimeFest UK, including tickets to SlimeFest 2021 in Blackpool and London, visit nick.co.uk/slimefest.
Originally published: Tuesday, October 06, 2020.
Sources: Toy World Magazine, ToyNews.
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