Tuesday, October 20, 2020

ViacomCBS Launches NickMusic in Brazil

Nick News Mini: ViacomCBS Networks Américas has launched NickMusic, Nickelodeon's music channel for kids in Brazil!


NickMusic Brasil reportedly launched on Brazilian telecommunications company TVC on Sunday 18th October 2020. The channel can be found at 20.4.

The news follows ViacomCBS launching NickMusic in Latin America in September 2020.

It's currently unknown whether ViacomCBS is also planning to launch Nick Music on additional operators, such as SKY and Claro.

It's also currently unknown what feed NickMusic Brasil uses - whether it's own independent feed, the "global" NickMusic feed, or NickMusic USA, however, as NickMusic Latinoamérica uses the latter, its more than likely that the Brazilian channel does, too.

The news also comes as ViacomCBS is planning to launch its advertising-supported Video on Demand (AVoD) service Pluto TV in Brazil in December. Among its launch line-up will be serveral Nickelodeon-themed channels, including: Nick Jr. Club, Pluto TV Kids, Nick Clássico and A vida moderna de Rocko. There will also be a channel dedicated to the hit anime series Naruto.


Canal NickMusic entra na TV por assinatura brasileira

Canal do grupo Nickelodeon surgiu discretamente na grade de uma operadora regional; saiba mais detalhes.

No último domingo, 18 de outubro, o canal NickMusic surgiu discretamente na grade da TVC, provedor regional de internet, telefonia e TV por assinatura.

A inclusão surpreende já que a emissora pertence ao grupo Nickelodeon, da imponente ViacomCBS.

O esperado era que o canal fizesse um lançamento mais alarmante e integrado nas líderes do mercado de TV paga como SKY e Claro net.

Assinantes da TVC HD em São José (SC) já podem conferir a programação da nova emissora pelo número 20.4.

O NickMusic é uma espécie de extensão do Nickelodeon, porém focado na música.

A programação, inclusive, lembra muito a dos canais MTV Hits e VH1 MegaHits por causa da concentração em videoclipes musicais.

No entanto, a exibição é mais direcionada para o público infanto-juvenil, que é parte da estratégia do grupo.

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Nickelodeon realizado pelo VDSI (ViacomCBS Digital Studios International) em parceria com a Snack, conta com patrocínio de Acrilex e Samsung.

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Originally published: Monday, October 20, 2020.

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