Monday, November 30, 2020

ACM Launches 'Museums Mobilize' to Highlight COVID-19 Responses; Nickelodeon Named as Inaugural Partner

ACM Launches “Museums Mobilize” to Highlight COVID-19 Responses

 —Campaign Tagline #MuseumsMobilize captures efforts—

ARLINGTON, VA (November 30, 2020)—The Association of Children’s Museums (ACM) has launched Museums Mobilize, a new initiative to highlight how children’s museums around the world are supporting children and families during the COVID-19 (coronavirus) pandemic. The campaign documents and amplifies museum efforts over the past eight months, and also provides resources to help ACM member museums communicate their work at the local level. 

“Since March, children’s museums around the world have launched new efforts and transformed existing ones to support children, families, and communities facing unprecedented challenges,” said ACM Executive Director Laura Huerta Migus. “In these trying times, children’s museums have leveraged their expertise in child-and play-centered approaches to academic and social-emotional learning to meet direct and pressing needs—as shown in our new initiative, Museums Mobilize.”

Examples of children’s museum efforts include the Children’s Museum of Fond Du Lac partnership with the North Fond Du Lac School District to house the Treffert Way for the Exceptional Mind school; Louisiana Children’s Museum’s partnership with Tulane Institute of Infant and Early Childhood Mental Health to offer the In Dialogue Video Chat Series, a webinar series that demystifies mental health issues for caregivers and their children; and the Museum of Discovery and Science’s MODS PODS program for distance learners in grades K-3.

To help shape the campaign, ACM is collecting stories of impact from our more than 300 children’s museum members around the world. These stories will be shared across ACM’s channels in the coming months. ACM is also building a network of global partners to increase children’s museums’ capacity to serve their communities. The first partner in the Museums Mobilize network is Nickelodeon.

About Association of Children’s Museums (ACM)

The Association of Children's Museums (ACM) champions children's museums worldwide. With more than 460 members in 50 states and 19 countries, ACM leverages the collective knowledge of children's museums through convening, sharing, and dissemination. Learn more at

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