Ab duniya ka fate Shiva ke haath mein hai. Kya voh tech revolution se bacha payega duniya ko? To find out, watch 'Shiva The Rise Of Technosapiens' on 14th Nov at 11:30am, only on Nick India!
#Diwali #VootKids #StayTuned
Voot Kids || Bada Diwali Dhamaka
Are your kids as excited for #Diwali as we are? We have a fun-filled Diwali week of new releases planned for them only on #VootKids. #StayTuned #MastiMeinAchhai Also watch on Nick.
Download the Voot Kids App now!
From exchange4media:
Nickelodeon spreads festive cheer with Diwali-special lineup
The channel will be premiering the TV movie headlined by popular toon Shiva 'Rise of the Technosapiens'
Nickelodeon is set to make sure that kids and their entire families enjoy the festive cheer through a host of exclusively crafted fun entertainment and engagement experiences. Starting the festive weekend on a high will be an immersive and entertaining made for television movie headlined by Shiva called “Rise of the Technosapiens”. The movie that is all set to premiere on the 14th November 2020 at 11.30 am only on Sonic will take kids on a roller coaster of action and adventure with super kid Shia.
Apart from the amazing line up of a made for tv movie, shows and entertainment experiences on television, the Nickelodeon franchise is all set to make festivities even more exciting for kids with a host of category first and priceless experiences. An engaging Nick Toon Hotline, an interactive Do Not Touch App, an exclusive chance to watch and win with Nick Shining Star and entertaining and fun festive greetings videos, to cherish and celebrate the season of happiness, and family time.
Here is a look at some of the marquee initiatives from Nickelodeon that is sure to make the festive season special for kids and families
Nick Toon Hotline: Amidst a plethora of things, what keeps the young guns fascinated are innocent, heartwarming conversations on phones, even if it is just about dialling any number and candidly talking their heart out. Keeping up with this zealous preoccupation, Nickelodeon, through its Nick Toon Hotline, provides children with an opportunity to interact with some of their favourite Nicktoons like Motu, Patlu, Rudra, Shiva, Gopal and Madhav and share their stories, secrets, jokes along with some fun conversations. While the kids are missing their playtime with friends, they will always have a friend in Nick, and that’s #NickKiPakkiPromise. All a kid must do is dial a toll-free number and the IVRS system, and they will find their favourite toon on the other line!
An immersive AR experience with “‘Do Not Touch”: A visually majestic and enchanting experience never ceases to amaze the creative minds! So, this Children’s Day, Nickelodeon plans to take children through the world of augmented reality with a first of its kind immersive AR global app ‘Do Not Touch’ that will present users with an array of exciting games to choose from! Coupled with fun interactive characters and intriguing features, this on the go app will appeal to children of all ages and give them a chance to indulge in a joyful playtime! The app that was a winner at the Clio awards is available to download on IOS and Android
Nick Shining Star: The excitement will be tenfold through the month of November, as the channel is presenting Nick Shining Star that w8ill give kids a fun opportunity to be featured on-air with exciting prizes such as laptops that will be up for grabs while they enjoy tuning in to the world of Nick from 12 PM - 3 PM Monday to Friday for some new episodes of their favourite Nicktoons!
Rib tickling escapades of the recently introduced Panaki and Happy-The BhootBandhus, new episodes and stories of your favourite from the world of Nick is sure to set the perfect mood for a cheerful festive time! So hop in and be a part of the unforgettable celebration of Children’s day and Diwali, only on India leading kids entertainment franchise Nickelodeon!
###
From Best Media Info:
Nickelodeon lines up special programming this festive season
All new made for television movie “Rise of the Technosapiens”, a unique augmented reality experience, a memorable tete-a-tete with your favourite toon and a chance to be a Nick Star to add to the festive spirits
From a delightful costume party, to a memorable day with friends and parents, to unboxing the much-awaited gifts, the festive season has always brought smiles and joy amongst kids and the adults alike! While social distancing restricts movement, there is no way the celebrations and festivities can come to a halt – especially in year where Children’s day and Diwali have come together! Nickelodeon, the leading kids’ entertainment franchise, is all set to make sure that kids and their entire families enjoy the festive cheer through a host of exclusively crafted fun entertainment and engagement experiences. Starting the festive weekend on a high will be an immersive and entertaining made for television movie headlined by kid’s favourite toon Shiva called “Rise of the Technosapiens”. The movie that is all set to premiere on the 14th November 2020 at 11.30 am only on Sonic will take kids on a roller coaster of action and adventure with super kid Shiva.
Apart from the amazing line up of a made for tv movie, shows and entertainment experiences on television, the Nickelodeon franchise is all set to make festivities even more exciting for kids with a host of category first and priceless experiences. An engaging Nick Toon Hotline, an interactive Do Not Touch App, an exclusive chance to watch and win with Nick Shining Star and entertaining and fun festive greetings videos, to cherish and celebrate the season of happiness, and family time.
Here is a look at some of the marquee initiatives from Nickelodeon that is sure to make the festive season special for kids and families
Nick Toon Hotline: Amidst a plethora of things, what keeps the young guns fascinated are innocent, heartwarming conversations on phones, even if it is just about dialling any number and candidly talking their heart out. Keeping up with this zealous preoccupation, Nickelodeon, through its Nick Toon Hotline, provides children an opportunity to interact with some of their favourite nick toons like Motu, Patlu, Rudra, Shiva, Gopal and Madhav and share their stories, secrets, jokes along with some fun conversations. While the kids are missing their playtime with friends, they will always have a friend in Nick, and that’s #NickKiPakkiPromise. All a kid must do is dial a toll-free number and the IVRS system, and they will find their favourite toon on the other line!
An immersive AR experience with “‘Do Not Touch”: A visually majestic and enchanting experience never ceases to amaze the creative minds! So, this Children’s Day, Nickelodeon plans to take children through the world of augmented reality with a first of its kind immersive AR global app ‘Do Not Touch’ that will present users with an array of exciting games to choose from! Coupled with fun interactive characters and intriguing features, this on the go app will appeal to children of all ages and give them a chance to indulge in a joyful playtime! The app that was a winner at the Clio awards is available to download on IOS and Android
Nick Shining Star: The excitement will be tenfold through the month of November, as the channel is presenting Nick Shining Star that w8ill give kids a fun opportunity to be featured on-air with exciting prizes such as laptops that will be up for grabs while they enjoy tuning in to the world of Nick from 12 - 3 pm Monday to Friday for some new episodes of their favourite Nicktoons.
###
From medianews4you.com:
Nickelodeon unveils kids content line up for this festive season
New Delhi: Nickelodeon is all set to make the kids and their entire families enjoy the festive cheer through a host of exclusively crafted fun entertainment and engagement experiences. Starting the festive weekend on a high will be an immersive and entertaining made for television movie headlined by kid’s favorite toon Shiva called “Rise of the Technosapiens”. The movie that is all set to premiere on the 14th November 2020 at 11.30 am only on Sonic.
Apart from the amazing line up of a made for tv movie, shows and entertainment experiences on television, the Nickelodeon franchise is all set to make festivities even more exciting for kids with a host of category first and priceless experiences. An engaging Nick Toon Hotline, an interactive Do Not Touch App, an exclusive chance to watch and win with Nick Shining Star and entertaining and fun festive greetings videos, to cherish and celebrate the season of happiness, and family time.
Here is a look at some of the marquee initiatives from Nickelodeon:
Nick Toon Hotline: Amidst a plethora of things, what keeps the young guns fascinated are innocent, heartwarming conversations on phones, even if it is just about dialing any number and candidly talking their heart out. Keeping up with this zealous preoccupation, Nickelodeon, through its Nick Toon Hotline, provides children an opportunity to interact with some of their favorite nicktoons like Motu, Patlu, Rudra, Shiva, Gopal and Madhav and share their stories, secrets, jokes along with some fun conversations. While the kids are missing their playtime with friends, they will always have a friend in Nick, and that’s #NickKiPakkiPromise. All a kid must do is dial a toll-free number and the IVRS system, and they will find their favorite toon on the other line!
An immersive AR experience with “‘Do Not Touch”:A visually majestic and enchanting experience never ceases to amaze the creative minds! So, this Children’s Day, Nickelodeon plans to take children through the world of augmented reality with a first of its kind immersive AR global app ‘Do Not Touch’ that will present users with an array of exciting games to choose from! Coupled with fun interactive characters and intriguing features, this onthe go app will appeal to children of all ages and give them a chance to indulge in a joyful playtime! The app that was a winner at the Clio awards is available to download on IOS and Android
Nick Shining Star: The excitement will be tenfold through the month of November, as the channel is presenting Nick Shining Star that will give kids a fun opportunity to be featured on-air with exciting prizes such as laptops that will be up for grabs while they enjoy tuning in to the world of Nick from 12PM – 3PM Monday to Friday for some new episodes of their favorite Nicktoons.
###
From AnimationXpress:
Nick brings new episodes, TV movies and exciting engagements for Diwali and Children’s Day
It’s time for festive celebrations but this year it’s going to be different owing to the pandemic and also because Children’s day and Diwali are falling on the same day!
Nickelodeon is all set to make sure that kids and their entire family enjoy the festive cheer through a host of exclusively crafted fun entertainment and engagement experiences. Kicking off the festive weekend, the fans will be gifted with an immersive and entertaining TV movie around their favourite toon – Shiva titled, Rise of the Techno Sapiens. The tele-movie will premiere on 14 November 2020 at 11:30 am only on Sonic will take kids on a roller coaster of action and adventure with the super kid Shiva.
Apart from the TV movies, Nick is set to offer a set of shows, episodes and entertainment experiences on television to make festivities even more exciting for kids with a host of category first and priceless experiences. At a recent virtual Round Table webinar, Viacom18 Hindi Mass Entertainment and the Kids TV Network head Nina Elavia Jaipuria revealed that they’ve planned exciting things for the young ones on the occasion of Diwali and Children’s Day. She said that the kids franchise will be launching new episodes, TV movies around Motu Patlu, watch and win contests, Nick Toon Hotline and many more.
Jaipuria stated at the Round Table webinar, “Our strategy at Nick is that we want to be everywhere and however the kids want to see us, our characters and want us to be a part of their enjoyment, regardless of the platform. So we are there on TV with amazing content, TV movies, on an app [Voot Kids], if they want to engage with us on social media and so on, we are there. For the Diwali as kids category usually plans in advance and we’re going to have a big one. We have new episodes, new stories, new movies and the latest TV movie on Shiva and exciting engagement options. And this is not just to invite just kids but investors, advertisers back on the channel.”
An engaging Nick Toon Hotline, an interactive Do Not Touch App, an exclusive chance to watch and win with Nick Shining Star and entertaining and fun festive greetings videos, to cherish and celebrate the season of happiness, and family time have been planned.
Here is a look at some of the marquee initiatives from Nickelodeon that is sure to make the festive season special for kids and families :
Nick Toon Hotline: Amidst a plethora of things, young minds fascinated are innocent, heartwarming conversations on phones, even if it is just about dialing any number and candidly talking their heart out. Keeping up with this zealous preoccupation, Nickelodeon, through its Nick Toon Hotline, provides children an opportunity to interact with some of their favourite Nick toons like Motu, Patlu, Rudra, Shiva, Gopal and Madhav and share their stories, secrets, jokes along with some fun conversations. While the kids are missing their playtime with friends, they will always have a friend in Nick, through #NickKiPakkiPromise. All a kid must do is dial a toll-free number and the IVRS system, and they will find their favorite toon on the other line!
Nick Shining Star: The excitement will be tenfold through the month of November, as the channel is presenting Nick Shining Star that will give kids a fun opportunity to be featured on-air with exciting prizes such as laptops that will be up for grabs while they enjoy tuning in to the world of Nick from 12 pm to 3 pm from Monday to Friday for some new episodes of their favourite Nicktoons!
An immersive AR experience with “‘Do Not Touch”: A visually majestic and enchanting experience never ceases to amaze the creative minds! This Children’s Day, Nickelodeon plans to take children through the world of augmented reality with a first of its kind immersive AR global app ‘Do Not Touch’ that will present users with an array of exciting games to choose from! Coupled with fun interactive characters and intriguing features, this on the go app will appeal to children of all ages and give them a chance to indulge in a joyful playtime! The app was a winner at the Clio awards, and is available to download on IOS and Android.
Additionally, Nick also launched a brand new horror comedy, Pinaki and Happy-The Bhoot Bandhus. Produced by Col. Rohit Kataria headed Tavrohi Animations, the show features rib tickling escapades of the recently introduced ‘Bhoot Bandhus’ as real world and the ‘Bhoot’ world come together.
All these offerings from the world of Nick are sure to set the perfect mood for a cheerful festive time for kids and their families.
###
What's exciting Nickelodeon India's Nina Jaipuria this festive season
According to Jaipuria it is extremely important for Nickelodeon to have franchise and own IPs.
MUMBAI: Nickelodeon has been the undisputed leader in kid's TV space in India for several years now. It has created several iconic characters such as Motu-Patlu, Gattu Battu, Rudra, and Dadduji that have been immensely loved by children as well as the brands. With over 700 hours of content, the franchise today has the largest, immersive, and most versatile local content library in the category. The channel is aiming to increase 100 hours of content by the next fiscal year.
In its quest to continue its leadership position, the kids’ entertainment franchise announced the launch of its tenth indigenous IP Pinaki & Happy- The Bhoot Bandhus on Sonic. Produced by Delhi based Tavrohi Animations, the new 3D animated show is fast paced, entertaining, spooky – perfect to take the young viewers on an adventurous joy ride starting 9 November, Monday at 11:30 am on Sonic. The show will have three slots on the channel for the whole day. It is a ghost story mixed with comedy.
Viacom18 Hindi mass entertainment and the kids TV Network head Nina Elavia Jaipuria highlighted that this project started 20 months ago and ever since that time, it was in the pipeline. Said she: “Any kids content requires a lot of time because it needs much planning in advance, animation and then you start producing episodes. In the middle of all this is the characterization, scripting and then eight language dubbing.”
In the meantime, Jaipuria along with the team actively looked at the market research, emerging trends in the kid's section and deep dived into their own portfolio. The channel is looking at white spaces that are untapped and have not been catered to the Indian animation industry.
New Storyline
For Pinaki & Happy- The Bhoot Bandhus, the channel wrote down an entire hypothesis, worked on the characters, and in fact tested the show. The new property will portray an unusual family of ghosts, who adopt a boy, the titular character - Pinaki, and raise him as one of their own. Fun and chaos ensues when both the worlds collide. The show will illustrate daily adventures, familial love, the friendship of Pinaki and Happy as the fun unfolds when the ‘bhoot world meets the real world’. Directed by Ankur Chauhan, the lyrics of the title track have been penned by the legendary Gulzar, and the music composed by Simaab Sen.
Elaborating more on the number of episodes and the overall plan for the show, Jaipuria shared that the number completely depends upon the viewership, ratings and ROI. Nickelodeon aims to expand the library for every single IP. --this is not what we are supposed to do..
Viacom18 Hindi mass entertainment and the kids TV Network head Nina Elavia Jaipuria highlighted that work on the show started 20 months ago, which is what animation projects normally take in India.
Jaipuria along with the team undertook market research, emerging trends in the kid's section and deep dived into their own portfolio. The channel is looking at white spaces that are untapped and have not been catered to by the Indian animation industry.
Nickelodeon enjoys strong viewership from rural areas as there are no FTA (Free to air) channels in the kid's category.
Marketing Strategy
The show launch will be supported by a robust promotion plan across all platforms, which will include an aggressive TV plan within the Viacom18 network and outside the network. In addition to the high blitz television promotions, the launch will be promoted on cable channels, DTH, OTT platforms, music streaming apps amongst others. There are various innovations lined up on the digital front, including tons of quirky communication on YouTube. There would be a high decibel influencer campaign reaching out to the digital audiences. The promotions will also extend to schools through an expansive virtual school contact program. Further adding to the experience will be fun Bhoot Bandhus inspired digital games, contests, AR filters, virtual dance face-offs, and a series of engaging and interesting on-line interactivity.
Leadership Position
Jaipuria shared that the channels’ prime focus has been to create a local IP that it could own and sweat it across platforms and revenue streams. She mentioned, “It was about creating a local IP in a manner where we created a portfolio and content library which expands in width and depth. It means we don’t only have the number of IPs we kept launching over the last 10 years but also the number of episodes we created for every IP. I think that has helped us to keep the pole position for Nickelodeon. The thing that keeps us on the rating front is also the fact that how we focus on our characters. So, story writing and scriptwriting is extremely important.”
According to Jaipuria, it is extremely important for Nickelodeon to have a franchise and own IPs. Firstly from the ROI perspective, it helps to manifest it on various other platforms. The Nickelodeon IP exists in many avatars that include television, Voot kids, mobile games, product licensing, promotion licensing and consumer products. She pointed out that all the IPs have a long shelf life and start giving profits over a period of time. It keeps the channel ahead of the curve. Jaipuria mentioned, “Kids are early screen adapters and our strategy was to be present on every screen the kids want us to be. Owning the IP and having it for ourselves was very important. It is only then you can put your IP on any screen that the kid demands.”
Brands Play
Jaipuria didn’t hesitate to admit that the pandemic was brutal for the overall broadcast industry and the channel. Nickelodeon witnessed a dip in the adex by 20 per cent. The months from April to June were slow, but as the normalcy returns and products are back on the shelves, advertising has started to grow. Now, adex has gone back to the 2019 level. Starting October the ad volumes have been slightly more. She shared, “Market sentiment has improved, and advertisers are back. Several new categories have also come onboard like e-commerce, automobiles, Edutech, and e-wallet. These include brands like - Vedantu, Byjus, PhonePe, Amazon Pay and others. Some of the advertisers are also new like Lego and Mars. Currently, November and December look overfull. In fact, even during the lockdown, we did not give discounts on ad rates. We are operating on zero discount and I am hoping that the rates will go up.”
The channel has both kid and non-kid advertisers. Kid advertisers are normally FMCG brands like Nestle, Britannia and likewise. But there are non-kid clients also that are targeting the gatekeepers or the co-viewers of the channel. These include e-commerce, automobile, insurance etc. Jaipuria thinks that kids are very good negotiators and have a lot of decision-making power and they are taken into consideration for a lot of household decisions. Brands that are advertising are also aware of the fact that there will be a lot of pester power. Kids now are so tech-savvy that they dominate the discussion on buying decisions - be it household items, groceries, electronics, which paint to apply or which car to buy. Jaipuria opined that this is one of the main reasons why so many advertisers choose Nickelodeon to reach out to these influencers and induce them to buy popular brands.
She concluded, “We have grown on the top line by 12 to 15 per cent last year. We have grown our ad-rates by that much because 12 minutes is all we have to sell. So, all the increase that we get every year comes from value and rates. We are looking at growing and having a fair share in the ad-rate and considering that we are so under indexed at three per cent and considering the genre share at 7 per cent, we do want to take our ad-rates up every year."
###
From Pitch:
VIACOM18 REGISTERS FOUR-FOLD JUMP IN FY20 NET PROFIT AT RS 353.5 CR
Total income jumped to Rs 3886.16 crore compared to 3671 crore in the trailing fiscal
Entertainment network Viacom18 has registered an over four-fold increase in FY20 net profit at Rs 353.5 crore compared to Rs 81 crore in FY19, according to the company’s audited financial results.
Total income jumped to Rs 3886.16 crore compared to 3671 crore in the trailing fiscal. Total expenses declined to Rs 3451.2 crore from Rs 3578 crore.
Advertisement sales, subscription, and programme syndication revenue remained flat at Rs 3461.42 crore compared to Rs 3432.5 crore. Film distribution and syndication revenue increased to Rs 278.1 crore from Rs 217.4 crore. The company’s other operating income registered an eight-fold increase at Rs 132 crore compared to Rs 14.9 crore.
In terms of operational expenses, the company incurred a programming cost of Rs 2036.7 crore as against Rs 2095.1 crore. Marketing and advertisement costs saw a marginal increase at Rs 444.2 crore compared to Rs 428.5 crore.
Transmission and uplinking costs stood at Rs 113.1 crore compared to Rs 110.6 crore. License fees paid during the fiscal year were Rs 28.85 crore compared to Rs 27.47 crore in the previous fiscal. The company’s other distribution cost was Rs 165.4 crore as against Rs 180.4 crore.
Viacom18 is a subsidiary of TV18 Broadcast Limited (representing Network18 Group, India) which owns 51% of equity shares. 41% of equity shares are owned by MTV Asia Ventures (India) Pte Ltd, Mauritius, and the remaining 8% equity shares are owned by Nickelodeon Asia Holdings Pte Ltd, Singapore (together representing Viacom Inc. Group, USA).
The company is engaged in the business of broadcasting of televisions channels, distributing, marketing, and selling commercial advertising on ‘channels’ – Colors, Colors Rishtey, Colors Cineplex, MTV, MTV Beats, Nick, Nick Jr., Sonic, VH1, Comedy Central, Colors Infinity and a regional bouquet of channels.
Additionally, the company also generates revenue from licensing and merchandising of products, brand solutions, organising live events, Over The Top (OTT), and digital content delivery platform and marketing partnerships. The company is also in the business of production and distribution of motion pictures.
Meanwhile, rating agency ICRA had recently reaffirmed Viacom18’s credit rating for a total amount of Rs 2,110.7 crore. The credit facilities comprised of the commercial paper programme of Rs 500 crore and Short-term, Fund-based/Non-fund Based Bank Facilities of Rs 1,610.7 crore.
According to ICRA, the rating reaffirmation factors in the company’s strong parentage with Reliance Industries Limited (RIL) through its step-down subsidiary TV18 Broadcast Limited holding a 51% stake in Viacom18 Media and the balance stake being held by Viacom Inc.
It added that the rating also reflects the strategic importance of the media business to RIL. Independent Media Trust (IMT), of which RIL is the sole beneficiary, holds a majority stake in Network18.
Despite the adverse impact of Covid-19, which resulted in a YoY decline of 26% in Viacom18’s advertisement revenues during H1 FY2021 (as per standalone provisional financials), the company was able to report a strong YoY improvement in its standalone operating profit margin (OPM) to 13.1% during H1 FY2021 (as per standalone provisional financials), against an OPM of 8.6% in H1 FY2020, driven by broad-based cost controls.
The report noted that Colors, the flagship channel for Viacom18, remains its mainstay with differentiated content both in the fiction and non-fiction categories. The company’s ability to maintain the leadership position of Colors will be critical to maintaining its overall profitability.
It also stated that the company has iconic brands in its portfolio such as MTV, Comedy Central, VH1, and Nick, which has helped it carve a strong and niche positioning in their respective segments.
Furthermore, the children’s genre has continued to demonstrate healthy financial performance (as indicated by the management) on the strength of its owned intellectual property rights (IPRs) and maintained its dominant position in the genre.
The company’s presence in the regional entertainment genre provides diversity in revenues and gives it access to significant growth potential in the RGEC space. Furthermore, it launched a Tamil GEC during FY2018, a market with high potential, and regional movie channels (Kannada, Gujarati, and Bangla) during the past two fiscals to expand its regional presence.
Improving market share of the regional channels and consequent scaling up of revenues of the portfolio will be important for the overall improvement in revenues and profitability of the company, ICRA said.
###
No comments:
Post a Comment
Have your say by leaving a comment below! NickALive! welcomes friendly and respectful comments. Please familiarize with the blog's Comment Policy before commenting. All new comments are moderated and won't appear straight away.