Wednesday, February 24, 2021

Nickelodeon and Paramount Plus Execs Share Their Thoughts on the Definition of 'Whole-Family Viewing'

With an increasing number of platforms vying for whole-family viewing, Kidscreen recently asked a bunch of executives, including Nickelodeon's Paul DeBenedittis (EVP, programming and content strategy) and Paramount+'s Jeff Grossman (EVP) about how they are defining that elusive audience. Below are DeBenedittis and and Grossman's responsive, and you can read more about how platforms are trying to provide content for the whole family on

The Astronauts

Exec: Paul DeBenedittis, EVP, Programming and Content Strategy, Nickelodeon

What is your definition of family-friendly: Dual-appealing stories, themes and characters, [such as] nostalgic favorites that have entertained generations of kids and now appeal to parents. We’ve seen in our research over the past few years that parents are looking for appropriate content to watch with their entire family. This trend keeps growing.

Exec: Jeff Grossman, EVP, Paramount+

What is your definition of family-friendly: We have taken the approach where we create a very diverse slate of programming that targets one specific part of the family, either with a sophisticated adult drama or our Nickelodeon library for preschool and kids content.

Platform examples: Star Trek, SpongeBob SquarePants, Mission Impossible and Transformers

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