Tuesday, February 23, 2021

YuMe, ViacomCBS Ink Deal for Baby Shark Infant Toys and Accessories

YuMe is jumping into the water with Pinkfong's Baby Shark.

The growing toymaker inked a deal with ViacomCBS Consumer Products and SmartStudy to create and market a new collection of infant products based on the viral sensation-turned preschool brand. YuMe’s Pinkfong Baby Shark line will include bath toys, playmats, stroller accessories, rattles, and gift sets.

“We are delighted to partner with ViacomCBS, to expand the phenomenal Baby Shark brand with products for infants through to toddlers, says Michael Kwan, CEO at Maxx Group/YuMe Toys. “It was exciting to get our teeth into creating designs with parents and ‘gifters’ of little ones in mind. The line has been well received, and we look forward to making a splash at retail.”

YuMe’s Baby Shark line will hit retail across the U.S. this fall.

Nickelodeon will debut Baby Shark’s Big Show! in the U.S. on Friday, March 26 at 12:00 p.m. (ET/PT). The 26-episode, half-hour series will be preceded by Baby Shark Shorts, a collection of five mini-adventures that will debut this Friday.

Based on the world-famous pop culture phenomenon and co-produced by Nickelodeon Animation Studio and SmartStudy, the global entertainment company behind the beloved children’s brand Pinkfong, Baby Shark’s Big Show! is a 2D-animated series that follows Baby Shark and his best friend William as they journey on fun-filled comedic adventures in their community of Carnivore Cove, meet new friends and sing original catchy tunes along the way.

Following the U.S. launch, Baby Shark’s Big Show! series will roll out on Nickelodeon and Nick Jr. channels and blocks internationally.

In addition to Nickelodeon and SmartStudy’s partnership to produce Baby Shark’s Big Show!, ViacomCBS Consumer Products (VCP) is managing consumer products licensing worldwide, excluding China, Korea and Southeast Asia, for the Baby Shark property.

Original source: The Toy Book.

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