Dan Dee Announces Global Licensing Deal With ViacomCBS Consumer Products Celebrating Iconic Cat Garfield
Los Angeles, CA — Dan Dee International, LLC and its affiliate, Animal Adventure, LLC, (Dan Dee) leaders in plush, pet, baby, home décor and seasonal products, and ViacomCBS Consumer Products announced today a new global licensing agreement for Garfield, the world’s most famous lazy but loveable cat.
The launch of this new strategic partnership brings Garfield and Odie to fans in plush products of all types to retailers around the world. The product line features an extensive range of everyday, seasonal and animatronic plush, for fans of the king of “cattitude”! Dan Dee will also develop an extensive range of pet products and home décor items too.
“We are thrilled to enter into this partnership and be a key partner with ViacomCBS to bring Garfield into the hands of consumers everywhere,” said Mark Matheny, Head of Licensing, Dan Dee. “Garfield is a great fit with the broad capabilities and retailer relationships that Dan Dee has built over many years. We look forward to working closely with the world-class team at ViacomCBS to grow Garfield’s presence at retail in the coming years.”
“Garfield is beloved by so many people around the world,” said Dion Vlachos, Executive Vice President, Hardlines and Retail, ViacomCBS. “Dan Dee’s dedication to quality and retail expertise is invaluable. They have tapped into the fans’ enthusiasm and created a new range of products that fans will love.”
Dan Dee’s Garfield products will be available from Fall 2021.
ABOUT DAN DEE INTERNATIONAL LLC
Dan Dee International LLC is one of the world’s largest designers and suppliers of plush products and is North America’s leading supplier of seasonal plush and decor. Dan Dee and Animal Adventure, its subsidiary, have established a reputation for developing high quality plush (including every-day, seasonal, basic and animatronic plush toys), home decor, pet toys and baby products that are freshly designed, innovative, trend-right and attractively priced. Their customers include many of the world’s leading mass, food, drug and specialty retailers who depend on their proven ability to reliably deliver large quantities and complete programs with great sell-through. With a 200,000 sq. ft. product development facility staffed with 150+ designers and over 50,000 copyrighted patterns, Dan Dee and Animal Adventure have the capability to supply their customers with unique products to differentiate them from their competitors.
ABOUT VIACOMCBS CONSUMER PRODUCTS
ViacomCBS Consumer Products (VCP) oversees all licensing and merchandising for ViacomCBS Inc. (Nasdaq: VIACA, VIAC), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, VCP’s portfolio includes a diverse slate of brands and content from BET, CBS (including CBS Television Studios and CBS Television Distribution), Comedy Central, MTV, Nickelodeon, Paramount Pictures and Showtime. With properties spanning animation, live-action, preschool, youth and adult, VCP is committed to creating the highest quality product for some of the world’s most beloved, iconic franchises. Additionally, VCP oversees the online direct-to-consumer business for CBS and Showtime programming merchandise, as well as standalone branded ecommerce websites for Star Trek, SpongeBob, South Park, and MTV.
More Nick: Nickelodeon Acquires 'Garfield' Brand!
Source: Licensing International; H/T: Toy World.
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