Wednesday, May 05, 2021

Nick Jr. UK to Premiere 'Blue’s Clues & You!' Season 3 in October 2021; Consumer Products to Be Released Summer 2021

A remake of the ground-breaking, curriculum-driven interactive series Blue’s Clues, Blue’s Clues & You! has invited a new generation of pre-schoolers to search for clues with beloved puppy Blue and new live-action host Josh Dela Cruz. The series, which launched last year on Nick Jr. in the UK & Ireland, features new CG-animation for Blue and Magenta, brand-new elements and refreshed iconic items from the original series including an updated Handy Dandy Notebook equipped with smartphone technology, plus the return of fan-favourite characters.

Blue’s Clues & You! is currently the No.4 show in the UK. The second season of the show launched in November 2020 and a third season will be coming to Nick Jr. UK & Ireland in October this year. Blue’s Clues and You! also launched on Channel 5’s kids’ block, Milkshake! in Q4 2020 and has got off to a strong start.

The consumer products roll-out of Blue’s Clues and You! in the UK is scheduled for July. Just Play is
confirmed to be the master toy partner for the brand, working alongside its distribution partner Flair,
and will develop an exciting line including plush and interactive toys aimed at pre-schoolers aged
2-5 years old. Additional partners for the pre-school brand in the UK include Amscan on costumes
and dress up, Melissa & Doug with arts & crafts, Kid Designs for consumer electronics, Imagine8 on
accessories, and Kimm & Miller for novelty food gifting. Fashion UK and Blues will cover daywear, with Aykroyd TPD on nightwear, while Character World will focus on bedding. In the publishing space, Egmont has acquired the UK rights for Blue’s Clues & You! themed magazines, while Signature Gifts has picked up the rights for personalised books.

Via the May 2021 issue of Toy World Magazine.

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