Wednesday, June 09, 2021

Tommy Hilfiger Partners with ViacomCBS for 'Blast From the Past' Capsule Collection

Tommy Hilfiger has released a late-1990s and early-2000s Blast From the Past capsule collection in partnership with ViacomCBS Consumer Products and several of its Nickelodeon and MTV properties!

It’s the first partnership with WildBrain CPLG and is inspired by ViacomCBS’s favorite retro brands that continue to be popular with consumers. The collection also presents a modern Tommy Jeans twist on the iconic characters printed on organic cotton tees, sweats, and hoodies.

A Blast from the Past will feature a range of micro-capsules that bring a playful streetwear vibe to the classic oversized and bold colourways that Tommy Jeans fans recognise of the brand, fused with pop culture icons from the late ’90s and early ’00s.

The deal was brokered by entertainment, sport, and brand licensing agency WildBrain CPLG, one of the world’s leading entertainment, sport, and brand licensing agencies.

Highlighting the fashion brand’s tradition of pop culture collaborations, the line offers fans sustainable t-shirts, sweats, and hoodies displaying characters and logos from SpongeBob SquarePants, Garfield, Ren & Stimpy, MTV, and Beavis and Butt-Head.

Each micro-capsule incorporates the Tommy Jeans flag logo into the designs in a different way, for example weaving Beavis and Butt-Head within its red and white blocks or using it as a pattern to fill the MTV logo, adding a fresh twist on timeless favorites.

Other designs include a shade-throwing Garfield, a dancing Ren & Stimpy and SpongeBob SquarePants giving a thumbs-up.

In addition to ViacomCBS properties, the Blast From the Past collection includes properties from the Warner Bros. portfolio, such as Space Jam.

The adult capsule collection is gender-neutral and is available from June 3 at Tommy Hilfiger locations, online, and through wholesale partners.

The concept, according to The PVH Corp.-owned heritage brand Tommy Jeans, reflects how the brand has stayed plugged into pop culture over the decades through collaborations.

“There continues to be significant consumer demand, particularly among young adults, for high-end fashion collaborations that utilize retro brands and bring with them a sense of fun and nostalgia,” said Matt Tobia, Senior Sales Manager at WildBrain CPLG. “This partnership between Tommy Jeans and ViacomCBS Consumer Products is perfectly positioned to meet this demand, as it combines ViacomCBS’s impressive portfolio of iconic TV brands with Tommy Jeans relaxed 90s aesthetic. We also couldn’t think of a better pairing for our first time teaming up with Tommy Jeans.”

"A Blast From The Past" micro-capsule collections include:

· Tommy Jeans x "Beavis and Butt-Head;"

· Tommy Jeans x "Garfield;"

· Tommy Jeans x MTV;

· Tommy Jeans x "Ren & Stimpy;" and

· Tommy Jeans x "SpongeBob SquarePants."

Check out the collection below!:

Originally published: June 8, 2021.

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