Thursday, January 06, 2022

Nickelodeon Planning a Raft of 'Star Trek: Prodigy' Merchandise

Star Trek: Prodigy, Nickelodeon's brand new CG-animated Star Trek series targeted towards kids, debuted on Paramount+ and is already a big hit! The series, which follows the motley crew of the U.S.S. Protostar was recently renewed for a second season, and it looks like tie-in merchandise inspired by the series is on the way, too!

With its storied history, the Star Trek franchise is a licenser’s dream, with products of every type imaginable from every iteration. Prodigy looks to be no different, with some products already available before the show even premiered and more on the horizon.

Claudia Spinelli, Senior Vice President (SVP), Nickelodeon Animation Development, recently talked to License Global about ViacomCBS' consumer products plans for Star Trek: Prodigy:

“Our collector toy partner since the ’90s, Playmates, is onboard as the Prodigy master toy partner and will be creating vehicles, action figures, playsets and role play products for the next generation of fans. We’re also in talks with gaming partners as the level of action, adventure and trips to new worlds lends itself so well to game play. And of course, we’re looking forward to translating the vivid, beautiful character art and imagery from the show into apparel, accessories and home products. But this is just the beginning – we’re pursuing all categories and aisles as we know the opportunity to tap into an unmet demand among kid fans is huge.”

At the moment, its unclear whether meant Star Trek: Prodigy video games or classic board games, although both types of game are sure to excite fans.

Spinelli also revealed what fans can expect from Murf, a blob-like alien who likes to eat ship parts: “We don’t know much else about Murf, but his true abilities will be revealed over time,” says Spinelli.

Update (1/6/22) - In a recent interview with LicensingSource, Mark Kingston, Senior Vice President (SVP), International Licensing at ViacomCBS Consumer Products, has revealed that "Star Trek Prodigy will be a big priority for [ViacomCBS Consumer Products] in 2023"!

Stream Star Trek: Prodigy on Paramount+! Try it FREE at!

Watch the first episode of Star Trek: Prodigy, premiering Friday, December 17 at 8:00 p.m. ET/PT on Nickelodeon!

Originally published: December 08, 2021.

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