Friday, June 24, 2022

Cartoonito Italy Acquires Rights to Nick Jr. Israel's 'Craft Party'; To Premiere On App In July 2022

Craft Party to premiere on the Cartoonito app in Italy in July with Italian dubbing. The show takes young viewers on a fun step-by-step journey of how to create themed DIY projects, art and craft creations.

Hit Israeli DIY preschool series to air on Warner Bros' Italian affiliate. Craft Party stars Shai-Ya and Mor | Courtesy: Ananey Studios

Israeli-based Ananey Studios, a division of Paramount Global, has sold the broadcast rights to its hit DIY preschool series Craft Party to Warner Bros. Discovery Italy, with the first season set to premiere on the Cartoonito app in July 2022.

The Cartoonito app, which is a joint venture between Warner Bros. Discovery and RTI Mediaset in Italy, gives preschoolers and their families the chance to enjoy much-loved series, music, and movies on demand from its dedicated free-to-air (FTA) channel, Cartoonito. The app is available to download for free on Google Play, Apple Store, and HUAWEI's AppGallery.

Craft Party invites viewers to join Shai-Ya and Mor, a pair of nine-year-old girls who live and breathe DIY. In each episode, the duo guides viewers on a step-by-step journey of how to create a themed party with DIY art and craft creations. Popular party themes include unicorns, robots, and slime, alongside timeless child favorites such as chocolate, balloons, stars, glitter, and ice cream.

Craft Party was originally commissioned and broadcast on Nick Jr. Israel exclusively for Hot Cable Network. The show gained an impressive 22% accumulated rating for each episode and consistently topped the 10-most viewed shows ranking on the channel for 2021. Craft Party has had over 40 million views on YouTube with more than 260,000,000 exposures to brand videos. The show's format was also acquired by CBBC with two seasons successfully produced.

Producer Ananey Studios is an award-winning Tel Aviv-based studio that develops and produces inventive content spanning a variety of genres and target demos from live-action preschool shows to high-concept dramas, kids' and teens' must-watch tv shows, sitcoms, animation, documentary, lifestyle, and formats.

Ananey also manages and operates under license local versions of Paramount Global's flagship pay-TV brands, including Nickelodeon, Nick Jr., TeenNick, MTV, and Comedy Central, as well as representing an additional seven Paramount Global channels for affiliate sales in Israel. Paramount acquired the company in 2020.

It is part of the prestigious club of Paramount (FKA ViacomCBS) endorsed brands such as Paramount Pictures, Miramax and Showtime, and its content has traveled to major international platforms (including Nickelodeon, Netflix, MTV, BBC, and HBO).

More Nick: UMI And Ananey Studios Collaborate On ‘Pisces Lane’ for Nickelodeon Israel!

Original source: Israel Hayom.

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