Nick Jr. UK & Ireland will premiere the hit preschool animated series Milo on Monday 5th June 2023 at 4:15pm.
Milo is an adventurous 5-year-old cat who, together with his best friends Lofty and Lark, uses role-play to explore the world of vocations – from doctors and mechanics, through to hairdressers, chefs, and postal workers – introducing pre-schoolers to a variety of professions in a positive and entertaining way. The series’ underlining message, through the eyes of Milo and his friends, is that every job is amazing.
Produced by Fourth Wall in association with Planeta Junior, the series is bright and colourful, and brings to the screen a contemporary graphic style.
Milo premiered on Channel 5's Milkshake! programming block on 10th May 2021, garnering impressive ratings within a month on being on-air. The series is also available for viewers on the broadcaster’s on-demand platform, My5.
Milo is already a successful children’s book character with over 30 titles published and sold in more than 20 territories worldwide.
The production was supported by the UK government’s Young Audiences Content Fund. Managed by the BFI, the fund supports the creation of distinctive, quality content for young audiences. The fund is intended for providing content that informs our understanding of the world, stimulates knowledge and learning, as well as representing diversity and alternative viewpoints.
Planeta Junior holds and manages the series’ worldwide consumer products rights and is working with Lisle Licensing in the UK to build a strong brand presence and licensing programme.
Discover more about Milo here: www.miloseries.com.
Lisle Licensing has over 50 years of extensive market and category knowledge in multiple territories and possesses a unique combination of experience and youth, delivering first class programmes for its clients, managing all strategy development, product approvals and royalty reporting. For more information, visit the company website here.
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