PARAMOUNT+, ALTERRA MOUNTAIN COMPANY AND IKON PASS ANNOUNCE GLOBAL PARTNERSHIP TO DELIVER
THE ULTIMATE PEAK MOUNTAIN EXPERIENCE
Introducing Three-Month Paramount+ Access to 23/24 Ikon Pass Holders
Oct. 3, 2023 – Paramount+, Alterra Mountain Company and Ikon Pass today announced a global partnership that will bring the premium streaming service to all Ikon Pass holders. Starting October 3, 23/24 Ikon Pass holders will have three-month access to the Paramount+ Essential streaming subscription plan or the Paramount+ Standard plan outside of the US, offering popular content spanning live sports and A Mountain of Entertainment™ included with purchase of the Ikon Pass.
“Our collaboration with Alterra Mountain Company has been a success by all measures, and we are incredibly excited to build on this momentum to bring Paramount+ and The Lodge to even more locations and fans,” said Domenic DiMeglio, Executive Vice President and Chief Marketing Officer, Paramount Streaming. “This unique and ownable campaign is a great example of how we are leveraging strategic partnerships to grow brand love for Paramount+ and strengthen fandoms with our beloved franchises."
Paramount+ and Alterra will bring the partnership to new heights when the upcoming tour of The Lodge: A Paramount+ Experience kicks off in 2024. The Lodge began its mountainous trek earlier this year, appearing at Mammoth Mountain and Steamboat in March 2023. In 2024, the immersive experience will appear at four locations across Alterra's destinations – Steamboat (CO), Palisades Tahoe (CA), Winter Park (CO) and Stratton (VT) – and take mountain goers on a unique journey through the worlds of Paramount+. Specific timing for the 2024 tour of The Lodge: A Paramount+ Experience will be announced at a later date.
“Ikon Pass holders are a unique community, searching for new adventure and experiences,” said Ryan Blanchard, Vice President, Brand Partnerships, Alterra Mountain Company. “Paramount+ shares our passion for the mountains, adventure and entertainment and represents the premium service we aim to bring to our Ikon Pass holders and destination guests.”
Alterra Mountain Company owns 17 mountain destinations in North America and offers the Ikon Pass, welcoming skiers and riders to a community of inspiring mountain destinations across the Americas, Europe, Australia, New Zealand and Japan.
About Paramount+ (US only)
Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service, combines live sports, breaking news and A Mountain of Entertainment™. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. Paramount+ with SHOWTIME, the service's cornerstone plan, is also home to SHOWTIME® content, including scripted hits, critically acclaimed nonfiction projects, SHOWTIME SPORTS® (including industry-leading SHOWTIME BOXING®) and films. This premium plan includes unmatched events and sports programming through the local live CBS stream, including golf, basketball and more, plus streaming access to CBS News Network for 24/7 news and CBS Sports HQ for sports news and analysis.
For more information about Paramount+, please visit www.paramountplus.com and follow @ParamountPlus on social platforms.
About Alterra Mountain Company
Alterra Mountain Company is a family of iconic year-round mountain destinations, the world’s largest heli-skiing operation, and Ikon Pass - the premier ski and snowboard season pass offering access to more than 50 iconic mountain destinations around the world. Headquartered in Denver, Colorado and born out of a shared love of the mountains and adventure, the company has brought together some of the world’s most aspirational brands, including: Steamboat and Winter Park in Colorado; Palisades Tahoe, Mammoth Mountain, June Mountain, Big Bear Mountain Resort and Snow Valley in California; Stratton Mountain and Sugarbush Resort in Vermont; Snowshoe Mountain in West Virginia; Tremblant in Quebec and Blue Mountain in Ontario, Canada; Crystal Mountain in Washington; Schweitzer in Idaho; Deer Valley Resort and Solitude Mountain Resort in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia. Also included in the portfolio is Alpine Aerotech, a worldwide helicopter support and maintenance service center in British Columbia, Canada, Aspenware, the ski industry leader in technology services and e-commerce, and Ski Butlers, the global leader in ski and snowboard rental delivery. For more information, please visit www.alterramtnco.co.
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