Viacom18 and Paramount Global have launched Nickelodeon's 2023 rebrand on their Nickelodeon and Nick Jr. channels in India. The rebrand reimagines Nickelodeon's iconic splat logo and slime with a fresh new design, and includes new on-air graphics, such as lower-thirds, updated BUG/DOG, bumpers, idents, and promos. Both channels' official websites - nickindia.com and nickjrindia.com - have also been updated to incorporate their respective new logos. Interestingly, with most Nickelodeon channels adopting the "Nickelodeon" logo, Nick India is keeping its short-form name, "Nick". At the time of posting, Nick India's spin-off channels, Nickelodeon HD+ and Nickelodeon Sonic, have not rebranded to the Splat look.
The brand refresh went live on Nickelodeon in the U.S. last year, and has since rolled out onto Nickelodeon and Nick Jr. channels globally. As of writing, there is only a handful of of Nickelodeon channels still to introduce the refresh, including Nickelodeon Greece and Nickelodeon Pakistan.
Originally published: April 16, 2024.
H/T: UML Fan Chris Romero.
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