Wednesday, May 01, 2024

Sambro Announces New 'SpongeBob SquarePants' Range

Sambro International has announced a new SpongeBob SquarePants collection in partnership with Paramount Consumer Products.

SpongeBob plush by Sambro

Sambro‘s new contract partnership with long-standing licensor, Paramount Consumer Products, will deliver a range of plush and novelty collectibles for Nickelodeon’s pop culture phenomenon SpongeBob SquarePants.

Product will be released in time for the 25th anniversary of the franchise, and Sambro will launch an initial portfolio of seven product lines across key UK and EU retailers such as B&M, AS Watson, Very and Forbidden Planet. These include: Puzzle Palz collectible 3D erasers, Squelchums novelty toys, 8cm and 30cm collectible plush characters (including a 25-year celebration plush), Paint your Own characters and a Pop Up game.

The celebratory range will include a selection of 30cm plush characters from the animated series, including SpongeBob himself, Squidward, Patrick and Gary, with further SpongeBob glitter plush completing the collection.

As part of Sambro’s sustainability commitments, all filling in its plush products is from 100% recycled polyester stuffing, allowing it to gain full accreditation with global recycling standards. The packaging labels will also be FSC certified, further meeting Sambro’s ESG goals.

Sambro’s own IP Puzzle Palz range encourages kids to build, play and erase by collecting fun character themed puzzle erasers. With eight SpongeBob SquarePants character styles to collect, the 3D erasers are available in capsule and card packaging options in a CDU with an RRP of £1.99 and further, larger pack formats. In the squishy, spongy textured Squelchums collection, each of the four collectible characters containins different fun textures.

Clare Rix, Brand and Licensing director at Sambro, commented: “SpongeBob SquarePants is loved by so many, and we’re thrilled to be launching a brand-new range of products just in time for its 25th anniversary, for children and adult superfans alike. We’re confident that the products will be a success, not only further expanding but complementing our plush and own-brand novelty categories.”

Rebecca Jenkins, VP, Consumer Products, Paramount, added: “Sambro has done a fantastic job in bringing our beloved SpongeBob to life through on-trend product ranges that will be sure to surprise and delight fans. Product will land at retailers across the UK and Europe from September in time to join our wider, exciting 25th anniversary celebrations.”

To find out more about Sambro’s SpongeBob SquarePants range with Paramount visit

Paramount+ UK & Ireland is HERE! Stream a Mountain of Entertainment, including your Nickelodeon favourites! Try it FREE at!

Paramount+ is also available with Sky Cinema at no extra cost.

Originally published: May 01, 2024.

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