There's a big change in store for George when he gets a hearing aid that will help him hear and say new words! Catch brand new episodes of Peppa Pig, weekdays at 9:40am beginning Monday 9th March 2026, only on Milkshake! and streaming on 5!
Across these new episodes, children will see George discover new noises, from splashing in muddy puddles to the ice-cream van’s melody, and experience a touching milestone as he says Peppa’s name for the very first time. Find out more about George Pig's new storyline here!
Monday 9th March 2026 - Hearing Test: Evie has her first hearing test and Dr Brown Bear suggests Peppa and George have theirs checked too. Supporting George in this episode is an audiologist voiced by Jodie Ounsley, a TV personality, author and the first deaf female rugby player to represent England.
Tuesday 10th March 2026 - Favourite Sound: Peppa helps George explore the world of sounds now he has his new hearing aid. She shows him her favourite sounds including the splashing of jumping in a muddy puddle.
Wednesday 11th March 2026 - Hospital Sleepover: Grandpa Pig and Grandad Dog are on their boats when Grandpa Pig drops an anchor on his foot! After an x-ray and plaster cast at the hospital, Grandpa Pig needs to stay overnight.
Thursday 12th March 2026 - Caring for Grandpa Pig: Grandpa Pig found his night at the hospital so comfortable, he's reluctant to leave. Peppa and Suzy volunteer to nurse him at home and make sure he's as comfortable as in hospital.
Friday 13th March 2026 - Penny Polar Bear's Party: It's the day of Penny Polar Bear's party. The children find out they will be playing ice hockey, are kitted out in safety gear at the ice rink, and have great fun learning to play.
Peppa Pig | Coming soon to Milkshake! | Milkshake!
To ensure the storyline accurately and sensitively reflects the experiences of deaf children, Hasbro worked in partnership with the National Deaf Children’s Society (NDCS) and Camilla Arnold, a deaf executive producer and script consultant known for her work on See Hear (BBC), Chelsea Detectives (Acorn TV) and Bridgerton (Netflix). National Deaf Children’s Society contributed early guidance on the portrayal of deafness, including different types of hearing loss and appropriate support, and Camilla advised the production team on language, tone and authentic family representation for preschool audiences.
In addition, Hasbro has entered into a broader partnership with the National Deaf Children’s Society. The collaboration will see Hasbro supporting the charity through fundraising initiatives, while working with the charity to provide expert guidance, support, insight and resources, to help promote awareness and understanding across families and communities.
“Authentic representation doesn’t happen by accident. True representation takes care and collaboration, and that’s exactly what we achieved with Hasbro,” said Camilla Arnold. “Working closely with the PEPPA PIG team, I helped guide how George’s experience was brought to life on screen to ensure it felt genuine for the deaf community. The result is a story that celebrates confidence, curiosity and belonging."
Short-form digital content via PEPPA PIG Tales on YouTube are rolling out, offering a closer look at the family’s experiences leading up to George’s diagnosis, including a first-ever episode told from George’s audio perspective. Viewers will see how a typical day in family life can be a little trickier for George. However, he’s incredibly resourceful and has a big sister who is always on hand to help.
As part of the inclusivity of George’s storyline, Hasbro has made PEPPA PIG content more accessible to the deaf community with the PEPPA PIG Sign Language for Kids YouTube channel, featuring episodes interpreted in both British Sign Language (BSL) and American Sign Language (ASL).
Beyond the screen, the first product to feature George with his hearing aid, the PEPPA PIG Joke & Sing George Figure, is available now at Amazon, helping children connect playtime with the stories they see on the show.
In the U.K., Smyths Toys Superstores have joined Peppa Pig in support of the National Deaf Children’s Society, helping to raise awareness of childhood hearing loss and contributing through a donation.
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Originally published: February 26, 2026.
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