Dent will oversee retail strategy and partnerships for Paramount Products & Experiences across the region.
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| Braden Dent | Paramount Products & Experiences | Credit: LinkedIn |
Paramount has announced that Braden Dent has joined its Paramount Products & Experiences organization as interim head of retail for North America. Dent reports to Paul Southern, Executive Vice President (EVP) of consumer products, who joined the company earlier this year.
Dent will lead strategic direction, planning, activation and execution of Paramount's retail presence across North America. His focus will be on scaling the company's portfolio into retail programs through partnerships with retailers and licensees.
"Braden brings deep expertise across an evolving retail landscape, along with a proven ability to build impactful programs with world-class partners," says Paul Southern, executive vice president, consumer products, Paramount. "His ability to connect brands with consumers through compelling retail experiences will be instrumental as we continue to expand our retail footprint, deepen fan engagement and unlock new growth opportunities across our portfolio."
Dent has more than 30 years of experience in retail sales and marketing. He spent more than two decades at The Walt Disney Company, where he most recently served as vice president of retail sales and marketing. In that role, he built and led a team overseeing retail partners including Target, Amazon, Costco, Macy's, Kohl's, Hot Topic and JCPenney. His experience spans brick-and-mortar, in-store activations and experiences and e-commerce.
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