c with the October 2026 issue of Toy World Magazine!
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| Nickelodeon |
Paramount, a Skydance Corporation, continues to lead in storytelling and innovation, delivering engaging content for all ages. With a portfolio of iconic and fresh brands and franchises, Paramount Products & Experiences offers opportunities that captivate fans and inspire partners alike.
A key focus for Paramount is Teenage Mutant Ninja Turtles (TMNT), with unprecedented investment supporting the franchise as it enters an exciting new era of growth. This commitment is anchored by the World of TMNT, a unified brand and visual identity that brings together more than 40 years of Turtle power across films, series, games, comics, consumer products and experiences. For the first time, fans can explore the complete TMNT legacy, from the original Laird and Eastman comics and beloved '90s live-action films to recent theatrical hits like TMNT: Mutant Mayhem and beyond. With more than 10 unique iterations of the franchise, World of TMNT celebrates every version of the heroes in a half shell while creating new ways for audiences to connect with their evolving story.
The content pipeline is stronger than ever. The highly anticipated sequel to TMNT: Mutant Mayhem arrives in cinemas on 13th August 2027, marking a major milestone for the franchise. Directed by Jeff Rowe alongside co-directors Kyler Spears and Yashar Kassai, the film will see the return of fan-favourite villains Shredder and Krang. The year will also mark the 40th anniversary of the iconic 1987 TMNT animated series, creating further opportunities for anniversary-led activations and products. Looking ahead, Paramount has also announced a live- action/CG hybrid theatrical release for 2028, while younger fans are being introduced to the characters through Teeny Mutant Ninja Turtles, the CG-animated preschool digital series now available on YouTube.
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| Paramount |
The franchise's consumer products future is equally exciting. Mattel has been announced as TMNT's new global master toy partner, bringing fresh innovation across action figures, vehicles, role play, collectables and playsets. New products will launch globally from 2027 in support of upcoming movie releases. In gaming, momentum continues with Teenage Mutant Ninja Turtles: The Last Ronin, a newly announced AAA action-adventure title from Platinum Games and Paramount Games Studio, based on the acclaimed comic book storyline. Looking to the future, Paramount is also preparing for the launch of its newest franchise, K-Pop: The Debut. Produced in partnership with Hybe, the coming-of-age musical drama arrives in cinemas in February 2027 and stars Ji-young Yoo, with a special appearance from global girl group Katseye. Tapping directly into the global K-pop phenomenon, the franchise presents exciting opportunities across music, fashion, collectables and lifestyle categories.
SpongeBob SquarePants continues to cement its status as one of the most enduring and recognisable entertainment brands in the world. The beloved franchise remains a powerhouse across content, consumer products and gaming. Fans can look forward to more adventures from Bikini Bottom, with Nickelodeon greenlighting Seasons 18 and 19 of SpongeBob SquarePants and renewing The Patrick Star Show for Seasons six and seven. The new seasons ensure a steady stream of fresh content through 2026 and 2027, keeping the franchise front of mind for audiences around the globe. Beyond content, SpongeBob continues to thrive through major franchise moments and successful licensing programmes. This year marked the inaugural SpongeBob Day on 14th July, which has quickly become a key activation across streaming, digital, gaming and linear platforms, creating new opportunities for fan engagement. Fans can also look forward to new global franchise thematics through to 2029, bringing fresh storytelling and experiences to audiences across multiple touchpoints.
Consumer products continue to perform strongly across key categories. Recent highlights include the launch of two new Lego SpongeBob SquarePants sets, including the first-ever adult-focused SpongeBob Lego Icons set, alongside ongoing strength in plush, collectables and novelty products. Retail success stories include Home Bargains' expanded summer programme and collaborations with
brands such as Made by Mitchell, demonstrating the franchise's continued appeal across all audiences. In gaming, SpongeBob remains a standout performer on Roblox, where Tower Defense
continues to rank among the platform's most successful licensed experiences.
With more than 13 years of success and a reputation as one of the world's strongest preschool properties, Paw Patrol is entering its next chapter following the theatrical release of Paw Patrol: The Dino Movie. The franchise has a strong pipeline of fresh content designed to extend engagement and maintain momentum across the consumer products landscape.
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| Nickelodeon/Paramount/Spin Master |
New thematics and original hour-long specials planned for 2027 and beyond will deliver fresh stories and adventures for families throughout the year. This includes dinosaur-themed episodes across Seasons 14 and 15, building on the excitement generated by the latest theatrical release and helping to extend its impact beyond the big screen. Off-screen, a new global franchise campaign will launch in 2027, creating additional opportunities for partners and consumers to engage with the brand. Across consumer products, following recent collaborations with Hunter Boots and Puma and a Paw Patrol: The Dino Movie pop-up shop at the Natural History Museum, Paw Patrol will continue to expand across categories, building on the strength of the franchise and creating fresh opportunities for licensing and retail partners.
Readers are invited to connect with the Paramount Products & Experiences team at Brand Licensing Europe to explore opportunities across its portfolio, whether filling category gaps on established franchises or partnering on the next generation of breakout brands.
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Originally published: September 28, 2026.
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