Pinkfong Sets New Spotify Record, Becoming the First Korean Children's Brand to Surpass 1 Billion Streams

Pinkfong Sets New Spotify Record, Becoming the First Korean Children's Brand to Surpass 1 Billion Streams

     

-  Alongside renowned K-pop artists, Baby Shark creator became one of Korean acts to reach one billion cumulative streams milestone on Spotify

Pinkfong Sets New Spotify Record, Becoming the First Korean Children's Brand to Surpass 1 Billion Streams

SEOUL, South Korea, July 28, 2023 -- The Pinkfong Company, the global entertainment company behind Baby Shark, announced today that its beloved family entertainment brand Pinkfong has surpassed 1 billion cumulative streams on Spotify, solidifying Pinkfong as the first and only Korean children's brand to achieve this remarkable milestone.

Along with the streaming milestone, Pinkfong has achieved yet another groundbreaking record on Spotify, becoming the first and only Korean children's brand to reach 4.3 million monthly listeners. Pinkfong's most streamed song on Spotify is 'Baby Shark', with 580 million streams as of July 2023.

First launched on Spotify in 2017, Pinkfong has connected kids and families around the world through its array of family-friendly songs with catchy melodies and uniquely upbeat rhythms. In particular, the Pinkfong's 'Baby Shark' song became a breakout sensation, recording a 20-week-streak on the Billboard Hot 100 and receiving RIAA Diamond certification (11x Platinum) and BRIT certified 2x Platinum. According to The Official Charts, Pinkfong's Baby Shark placed the 8th on the UK's Official Top 200 most-streamed song chart, making it the first and only K-pop song to enter that chart.

Sony Music Entertainment UK's Relentless Records are Pinkfong's global music partner, alongside The Orchard who distribute the catalogue worldwide.

In addition to sweeping over the global music charts, 'Baby Shark Dance', the iconic dance music video of Pinkfong's Baby Shark, became the first video to reach 10 billion views on YouTube, topping the most viewed YouTube video for nearly three consecutive years, as of January 2022.

Following the global success of the songs and videos, Baby Shark has expanded its universe beyond the internet captivating the audience with TV animated series and movie together with Nickelodeon Animation, global merchandise and licensing program, live tours throughout the world, interactive games, and more.

"Surpassing 1 billion streams on Spotify is a testament to Pinkfong's resonance with global listeners and the power of our music in connecting families around the world," said Minseok Kim, CEO of The Pinkfong Company. "We are grateful to our fans for engaging with our content, and we will continue to deliver songs and stories that people from different generations can enjoy together."

About The Pinkfong Company

The Pinkfong Company is a global entertainment company that delivers content and entertaining experiences around the world. Driven by award-winning brands and IPs, the company has created and distributed a range of content across genres and formats including original animated series, world live tours, interactive games, and more. Believing in the power of entertaining and engaging content, The Pinkfong Company is committed to connecting people around the world and bringing joy and inspiration to worldwide audiences of all ages. For more information, please visit the website or follow the company on LinkedIn.

About Relentless Records:

Relentless Records is one of the frontline labels at Sony Music Entertainment UK. Sony Music Entertainment is a global recorded music company with a current roster that includes a broad array of both local artists and international superstars. The company boasts a vast catalogue that comprises some of the most important recordings in history. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.

About The Orchard:

The Orchard is a full-service music distribution company operating in more than 45 cities worldwide. The Orchard's comprehensive artist & label services offering harnesses innovative technology, transparent data analysis, and expertise to reach fans and grow audiences. Offerings include digital and physical sales and marketing, advertising, brand partnerships, rights management, video monetization, collaborator splits and royalty accounting, publishing administration, neighboring rights, and more. Championed by an exceptional community of music lovers and experts, The Orchard empowers creators and entrepreneurs to grow and adapt in the dynamic, global industry. For further information, visit www.theorchard.com.

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More Nick: Nickelodeon and Pinkfong Announce Celebrity Voice Cast For 'Baby Shark’s Big Movie!'!

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Spotify Announces Spotify Kids App; To Feature Nickelodeon Content

Originally published: Thursday, October 31, 2019.

From the Spotify Newsroom:

Introducing Spotify Kids, A New Standalone App for the Next Generation of Listeners

OCTOBER 30, 2019

Spotify is committed to bringing audio content such as music and stories to more people in more ways–including the next generation of listeners. That’s why we decided to launch a fun standalone app designed with safety in mind specifically for kids and families.

We sat down with Alex Norström, Spotify’s Chief Premium Business Officer, to learn a little more about the app.

1. Why create a Spotify Kids app now? What can users look forward to?
We know that families love listening together—whether it’s while driving in the car or cooking dinner together in the kitchen. But we also know that family members love to listen on their own too. That’s why we’re so excited to welcome the next generation of listeners—kids—into the Family Plan experience.

Kids consuming audio content, such as music and stories, isn’t a new phenomenon—in fact, they love it. But most audio experiences were built with adults in mind—meaning they’re not simple, easy, or fun for young kids to use.

Spotify Kids was born out of the desire to create a playground of sound just for kids—to build a place where younger kids can explore their favorite music and stories in a fun environment. The content is ad-free and hand-picked by a team of editors, and the experience is bursting with color. Our visuals help guide young minds through the app with simple navigation and scaled-back text. Before setting out to explore, each kid can also select a custom avatar and color theme to personalize their experience.

Spotify Kids is a composite of playlists, which makes it easy for kids to find music and stories from their favorite movies and TV shows or hit plays on a playlist to sing along to during their favorite activity—or their least favorite chore.

We’re thrilled to beta launch in Ireland and look forward to introducing Spotify Kids in all markets that have Premium Family in the coming months. As we evolve the app experience, we’ll roll out enhanced parental settings and controls for even more customization in an effort to give parents peace of mind.

2. How is the Spotify Kids app different from the original app? Any unique content?
Spotify Kids is a standalone app available exclusively for Premium Family subscribers and intended for kids ages 3+. The content within Kids is hand-picked by a team of editors, who have nearly 100 years of combined experience curating content for kids. They come from some of the most well-respected brands in this space, including Nickelodeon, Disney, Discovery Kids, and Universal Pictures, as well as Public Service in Sweden and BookBeat, which is a family- and kids-oriented audio streaming service.

Beyond the content, the entire Spotify Kids user experience looks and feels different from the Spotify app. And that’s intentional. It’s built for kids, with their specific cognitive skills in mind, and exudes a fun, familiar, playful, and bright atmosphere. This look and feel also varies by age group—for example, the artwork for younger kids is softer and character-based, while content for older kids is more realistic and detailed.

3. Why launch in beta? What are you hoping to learn?
Having a standalone app specifically for younger kids is a new space for Spotify, and we understand the sensitivities around content for children. We are being very deliberate in our launch approach. We’ve started with a beta launch in Ireland, knowing that this initial roll-out phase will yield many learnings from parents, caregivers and other experts as they begin to interact with the app.

As we evolve the Spotify Kids experience over time, we plan to enhance parental control features to allow for even more customization. We’ll also bring our audio expertise to the table with listening experiences that go beyond music—like more stories and audiobooks and eventually podcasts.

4. As you were building the app, did you tap any external resources? Say, consult with any parent organizations or conduct focus groups?
While launching this kids app is an exciting moment for Spotify, creating it was not a task we took lightly. We knew the importance of understanding parents’ needs and making sure they would have peace of mind about the content their kids are consuming.

Spotify has spent more than two years learning about this space, and we’ll continue to learn as people begin to interact with the app. We have gathered expert insight from a number of organizations, including the National Children’s Museum in Washington, D.C., and conducted our own studies with parents around the world and tapped into our Employee Resource Groups here at Spotify.

Spotify Kids is available starting today in Ireland. Ready to get started? Spotify Premium Family master account holders can simply download Kids from the App Store or Google Play, then sign in to their regular Spotify account. (If you’re new to Spotify, you’ll need to sign up for Premium Family before signing in to Spotify Kids.)

For those outside of Ireland, Kids will be rolling out to all markets that currently have Premium Family. Be sure to check back here for more or check out spotify.com/ie/kids.

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Nickelodeon Releases Extended 'Blue’s Clues & You!' Theme Song on Apple Music and Spotify

To celebrate the upcoming premiere of Blue’s Clues & You!, Nickelodeon has digitally debuted an extended version of the Blue’s Clues & You! theme song on Apple Music and Spotify, which feature a couple of extra lines near the beginning! Blue’s Clues & You! premieres Monday, Nov. 11, at 1 p.m. (ET/PT) on Nickelodeon! Skidoo over to the following link for all the PAWsome details!: http://nickalive.blogspot.com/2019/10/blues-clues-you-full-episode-w-josh.html


Create Mailtime Magic for your child with Josh & Blue!: http://nickalive.blogspot.com/2019/10/create-mailtime-magic-for-your-child.html

More Nick: Nickelodeon Announces First Licensing Partners for 'Blue’s Clues & You!'!

H/T: Anime Superhero Forum /@Theagames10.

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