The Entertainer Launches Exclusive New Nick Jr. Range

The first range to licence the Nick Jr. brand is launching in The Entertainer this week!

Nick Jr Ready Steady Dough from Addo Play will be available exclusively from the UK toy retailer.

The range includes 4 Jumbo Pots, Pizza Play-set, Squeezy Shape Station, Lots of Pots, Supreme Ice Cream, Wacky Hair Dough, Cupcake Carousel (pictured) and Swirly Whirly Sweets.

"This range is the first to licence Nick Jr. and beautifully illustrates the playful, engaging and fun nature of the brand," said Marianne James, Vice President (VP) Consumer Products UK & Ireland/European Retail Sales And Marketing at Nick Jr.

"The Entertainer and Addo Play have done a fantastic job in translating the core values and key creative of Nick Jr. into a product line that preschoolers will love."

Rebecca Naish, head of marketing and licensing at The Entertainer, added: "This new range from Addo Play in partnership with Nick Jr., is fantastic. It's the epitome of quality, value and fun and we’re very proud to be able to offer it exclusively to our customers."

The launch of the brand-new Nick Jr. Ready Steady Dough product line follows the success of The Entertainer's line of Nickelodeon Discover Awesome activity sets which the toy retailer launched last year as part of a long-term partnership with Nickelodeon & Viacom Consumer Products (NVCP) UK & Ireland. The Entertainer's Nickelodeon Discover Awesome line is comprised of two ranges: Nickelodeon Make & Create, a range of arts and crafts activity sets which encourage kids to get creative whilst having fun; and Nickelodeon Science Genius, a range of inventive, creative and imaginative activity sets inspired by the Science, Technology, Engineering and Math (STEM) curriculum, in which kids can have fun learning.

Original source: Licensing Source.

---

Follow NickALive! on Twitter, Tumblr, Google+, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon UK and Nick Jr. UK News and Highlights!

The Entertainer Launches Nickelodeon Science Genius Range Of STEM-Inspired Products

The Entertainer has announced the launch of Nickelodeon Science Genius, an exclusive range of STEM-focused products, as part of its recently announced licensed partnership with Nickelodeon & Viacom Consumer Products (NVCP) UK & Ireland!

The STEM specific range comprises of 14 science kits, including Nickelodeon Gunge 'n Glow, Nickelodeon Explore The Body and Nickelodeon Exploding Boomz, and is available exclusively in all The Entertainer stores and its website from early October. The agreement initially comprises of 26 licensed products in the range.

Supported by extensive PR and marketing activity both in-store, online as well as via PR and consumer-facing events, The Entertainer's objective is to introduce STEM products inspired by the Science, Technology, Engineering and Math (STEM) curriculum to families throughout the UK.

The range is designed to improve children's spatial awareness, ability in maths and logical thinking.

The Entertainer is looking to champion the four STEM disciplines and support future generations in developing life-long skills across science and technology, particularly with the associated links of engineering and mathematics.

"We are delighted to be one of the UK's first toy retailers to introduce STEM specific products to the UK consumer," said Rebecca Rees, head of marketing and Licensing at The Entertainer.

"It is important that parents have the opportunity to purchase toys for their children which help develop key skills and equip them for later life, whilst at the same time giving them the chance to explore and learn more about any of these sectors which are of interest to them.

"Our website will also have a dedicated STEM page with further information to advise parents on the benefits of STEM and to support this we will also introduce STEM via our social media channels using the #whatisSTEM."

Additionally, two adverts have been created showcasing the exclusive range of Nickelodeon licensed products at The Entertainer. The two commercials, one for boys and another for girls, can be viewed below:

Discover Awesome - Boys



Discover Awesome - Girls



Original sources: ToyNews Online, Toy World Magazine.

---

Follow NickALive! on Twitter, Tumblr, Google+, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon UK News and Highlights!

Nickelodeon Performs Magic With The Entertainer

Nickelodeon & Viacom Consumer Products (NVCP) UK & Ireland has entered a long-term partnership with UK toy retailer The Entertainer for an exclusive range of Nickelodeon products!

Among the items that will be included in the 26 SKU line are craft sets, science kits, a magic box and a joke kit with names such as Nickelodeon Glowing Gunge, Nickelodeon Explore the Body and Nickelodeon Sock Monkey.

All lines within the range are suitable for kids aged four and above.

"We've seen tremendous success with the licensing of Nickelodeon properties but this range really speaks to the overall strength of the Nickelodeon brand as a whole," says Marianne James, vice president, consumer products, U.K. and Ireland, and European retail sales and marketing, NVCP. "Incorporating the fun, humor and hands-on ethos of Nickelodeon, these products are a brilliant way to encourage children to explore their world and be creative."

The line will launch at The Entertainer stores and online on Monday 5th October 2015, and will be supported by extensive PR and marketing activity to consumers across Q4 and the key Christmas buying season.

From mid-October, a marketing campaign will include product promotion across the Nickelodeon portfolio of networks.

PR activity will include product reviews, competitions and sampling to national consumer media, online portals and bloggers, plus key sell-in to gift guides across the Christmas season. The range will be featured in all Entertainer store windows across the October half term. In addition to an above-the-line marketing campaign, the partners are planning a number of shopping centre activations and demonstration zones within Entertainer stores across the country.

NVCP recently showcased their brand-new Nickelodeon range at FunFest Blogger Summit 2015 and will also showcase the range at the Nickelodeon stand, E005, during Brand Licensing Europe being held between Tuesday 13th and Thurday 15th October 2015 in Olympia in London.

"We are delighted to be partnering with Nickelodeon and bringing this fun and interactive licensed range to market," says Rebecca Rees, head of marketing and licensing, The Entertainer. "We have developed a strong partnership with them over recent years and are delighted with the breadth of activities incorporated into these sets and the fun they will give to children."

Sources: License! Global, Toy World Magazine, Toy News Online.

---

Follow NickALive! on Twitter, Tumblr, Google+, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon UK News and Highlights!

Nickelodeon UK Launches Range Of STEM-Inspired Products

RMS International has extended its partnership with Nickelodeon & Viacom Consumer Products (NVCP) UK & Ireland to launch a fantastic Nickelodeon-branded range of inventive, creative and imaginative arts, crafts and activity sets inspired by the Science, Technology, Engineering and Math (STEM) curriculum at The Entertainer!

Products range from play sets to introduce viewers to the exciting world of STEM to play sets to inspire children's creativity.

The range currently features:

Nickelodeon Exploding Boomz Experiment Kit
Nickelodeon Sweet Perfume Fab Formulas Kit
Nickelodeon So Lush Soap Bomb Experiment Kit
Nickelodeon Horrid Fungus Experiment Kit
Nickelodeon Luscious Lip Balm Fab Formulas Kit
Nickelodeon Explore The Body Discovery Set
Nickelodeon Mind Blowing Magic Set
Nickelodeon Joke Factory Box
Nickelodeon Glamourous Bracelets Set
Nickelodeon Sock Puppet Set
Nickelodeon Tattoo Transfer Set
Nickelodeon Gemstone Mosaics Set
Nickelodeon Target Band Shooter
Nickelodeon Make Your Own Puppy Set
Nickelodeon Gunge 'N' Glow Experiment Kit
Nickelodeon Crazy Scientist Experiment Kit
Nickelodeon Totally Gross Experiment Kit
Nickelodeon Smelly Stink Bombs Experiment Kit
Nickelodeon Crazy Kitchen Experiment Kit
Nickelodeon Star Gazer Telescope
Nickelodeon Volcano Eruption Experiment Kit
Nickelodeon Jingle Chain Set
Nickelodeon Aqua Colouring Set
Nickelodeon Bugle Bead Set

Nickelodeon showcased their brand-new STEM toy range at FunFest Blogger Summit 2015 on Saturday 12th September 2015.

Photo: Rebecca Rees ‏/ @becs_rees

Nickelodeon's all-new product range is now available to purchase at The Entertainer!

---

Follow NickALive! on Twitter, Tumblr, Google+, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon UK News and Highlights!

The Entertainer Launches Nickelodeon May Mayhem

Get ready to crank up the mayhem and rock the school holidays with The Entertainer and Nickelodeon this May half-term!

To celebrate the May 2015 half-term school break, Nickelodeon UK, the number one commercial kids TV network in the UK, and The Entertainer Ltd., the United Kingdom's largest independent toy retailer, have partnered to launch a brand-new initiative called Nickelodeon May Mayhem!

As part of Nickelodeon May Mayhem, kids are invited to visit participating The Entertainer shops throughout the UK where they can pick up their favourite Nickelodeon toys, including PUP-tastic "PAW Patrol" Pup Pals and Turtley Awesome Half Shell Heroes, plus a A-MAY-ZING free activity sheet full of cool facts, jokes and more!



NickHeads also have the chance to win 1 of 10 aweslime Nickelodeon themed iPad Mini's! To enter, simply head to thetoyshop.com/nick and thetoyshop.com/nickcomp or enter in store! Additionally, The Entertainer will also be giving NickHeads the chance to win great prizes by taking selfies with a Nickelodeon May Mayhem standee at their nearest The Entertainer store! Simply upload your selfie photo to social media using #MayMAYHEM for your chance to win!

Match up May with May Mayhem and Nickelodeon, taking place from Thursday 21st May 2015 to Wednesday 3rd June 2015, only at The Entertainer!

---

Follow NickALive! on Twitter, Tumblr, Google+, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon UK and Nick Jr. UK News and Highlights!

The Entertainer Launches Nickelodeon Summer of Fun

It's sizzling down at The Entertainer this Summer, so stay cool with Nickelodeon's Summer of Fun!

To celebrate Summer 2014, Nickelodeon UK, the number one commercial kids TV network in the UK, and The Entertainer Ltd., the United Kingdom's largest independent toy retailer, have partnered to launch a brand-new initiative called Nickelodeon Summer of Fun!

As part of Nickelodeon Summer of Fun, kids are invited to visit participating The Entertainer shops throughout the UK where they can pick up their favourite Nickelodeon toys, from "Teenage Mutant Ninja Turtles" and "SpongeBob SquarePants" toys to toys based on Nick Jr. UK's "Dinosaur Train" and Nickelodeon Movies and Paramount Pictures upcoming "Teenage Mutant Ninja Turtles" movie! Whilst visiting their nearest The Entertainer store, kids can also enjoy activities, take part in a fantastic character quest, and meet and greet their favourite Nickelodeon stars, including the Teenage Mutant Ninja Turtles and SpongeBob SquarePants!

NickHeads can also map out their adventure and win 1 of 10 aweslime Nickelodeon iPad Mini's! To enter, simply follow the trail to thetoyshop.com/nick and thetoyshop.com/nickcomp or enter in store! Additionally, The Entertainer will also be giving NickHeads the chance to win great prizes from their Nickelodeon lines, including a "SpongeBob SquarePants" Bundle (including a SpongeBob scooter and slinky) in fantastic weekly Facebook competitions!

Below is a list of dates and The Entertainer locations of when and where you can meet your favourite Nickelodeon heroes this summer, as part of The Entertainer's The Playground Club:

Meet Leonardo and Raphael from "Teenage Mutant Ninja Turtles" in-store on Saturday 23rd August 2014 at The Entertainer Trinity Leeds (AM) and The Entertainer Leeds White Rose (PM);

Meet SpongeBob SquarePants at The Entertainer Kingston on Saturday 2nd August 2014, The Entertainer in Plymouth on Saturday 16th August 2014, and The Entertainer Liverpool Saturday 23rd August 2014;

Plus, "Power Rangers Megaforce" will be visiting The Entertainer West Bromwich on Saturday 16th August 2014, The Entertainer Swindon on Saturday 27th September 2014, and The Entertainer St Albans on Saturday 4th October 2014, and Bea Spells-a-lot from Lalaloopsy will be visiting The Entertainer Bullring on Saturday 16th August 2014, The Entertainer Kingston on Saturday 23rd August 2014, and The Entertainer Coventry on Saturday 30th August 2014!

There's buckets of fun for everyone with Nickelodeon's Summer of Fun, only at The Entertainer!



Win a iPad Mini with The Entertainer and Nickelodeon Summer of Fun competition terms and conditions:

The competition is open to entrants who are 15 years or younger on the 6th September 2014.

All entries must be received at The Entertainer by the 6th September 2014

Winners will be picked at random from correct entries.

The decision of the judge is final and no correspondence will be entered into.

The winners will be notified by email or phone after the closing date.

The consent of a child's parent/guardian should be indicated on the entry form.

The competition is not open to anyone associated with the promotion or employees of The Entertainer and Nickelodeon.

The Entertainer reserves the right to use winners entries as appropriate.

Prizes cannot be exchanged for cash.

Winners name will be available after October 16th 2014 by sending a SAE marked envelope with "Summer of Fun competition" to the promoters address below. PROMOTER: The Entertainer, Boughton Business Park, Bell Lane, Little Chalfont, Buckinghamshire, HP6 6GL: Please do not send entries to this address.

---

Follow NickALive! on Twitter, Tumblr, Google+, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon UK and Nick Jr. UK News and Highlights!

Nickelodeon And Viacom Consumer Products UK Teams Up With British Toy Retailers 'Argos' And 'The Entertainer' To Launch Two Brand New Nickelodeon Promotions

From Kidscreen:

NVCP UK partners with Argos and The Entertainer

Nickelodeon and Viacom Consumer Products UK is launching a new promotion, Everyone's a Winner, with retailer Argos in conjunction with a second promotion, A SpongeBob Summer, with indie UK/Ireland toy retailer The Entertainer.

In what Argos bills as the biggest children's promotion it’s ever undertaken, the Everyone's a Winner promo, which began on July 21 and runs until January 20, 2013, sees consumers who purchase a Nickelodeon licensed product receive a code which can be entered at argos.co.uk for prize claiming.

Included in the more than 400,000 prizes are downloadable Nickelodeon activities, Nickelodeon Land admission wristbands, and a grand prize of one of three Norwegian Epic seven-night Mediterranean cruises.

Also launching on July 21 for a six-week duration at The Entertainer locations is A SpongeBob Summer, an in-store treasure hunt offering weekly prizes and an overall prize of a VIP trip to the Sea Life Centre in Brighton.

Tags: A SpongeBob Summer, Argos, Everyone's a Winner, Nickelodeon and Viacom Consumer Products UK, The Entertainer

Also, from Licensing.biz:

Nickelodeon teams with key retailers for summer promos

Major prize promotions are taking place with Argos and The Entertainer.

Argos is teaming up with Nickelodeon & Viacom Consumer Products in the UK for its largest ever children's promotion.

Everyone's a Winner sees shoppers who purchase a Nickelodeon licensed product receive a code number. After entering the code at argos.co.uk, participants' prizes are revealed - ranging from downloadable Nickelodeon activities and Nickelodeon Land admission wristbands, to the top prize of one of three Norwegian Epic seven-night Mediterranean cruises.

Over 400,000 prize cards have been printed for the promotion, which runs until January 20th 2013.

Meanwhile, The Entertainer has partnered with NVCP on an in-store treasure hunt called A Spongebob Summer.

Running for six weeks from July 21st, customers are invited to find a number of coloured jellyfish and mark each location on a competition entry form.

The promotion offers weekly prizes, plus an overall prize of a VIP trip to the Sea Life Centre in Brighton.