Momentum Continues For Nickelodeon & Viacom Consumer Products' Adult Licensing Business With Three New Co-Branded Deals And More; NVCP Teams Up With France's Eleven Paris For New Range Of Adult "SpongeBob SquarePants" Clothing

Viacom International Media Networks has announced in the following article from their official website, vimn-news.com, the VIMN news that Nickelodeon & Viacom Consumer Products' adult licensing business continues to expand with a raft of new deals in Australia, Northern and Southern Europe, Latin America and South Africa, spanning multiple categories for popular adult properties, including MTV Classic, Comedy Central's "South Park" as well as Nickelodeon's pop culture icon "SpongeBob SquarePants"!

As part of NVCP's latest raft of licensees for Nick's "SpongeBob SquarePants" brand, to help us all be kids at heart, the design outfit Eleven Paris has unveiled a brand new adult range of "SpongeBob SquarePants" T-shirts which will go on sale in stores across Paris! To mark the launch, the flagship Eleven Paris store on the Vielle Du Temple will host a "SpongeBob SquarePants" exhibition of branded memorabilia, including "SpongeBob SquarePants" helmets, watches and collectables!:

Momentum continues for NVCP’s adult licensing business with three new co-branded deals and more

Click to tweet: Breaking! # NVCP expands its adult licensing biz with new deals spanning multiple categories and lines! #Nickelodeon

Nickelodeon & Viacom Consumer Products adult licensing business continues to expand with a raft of new deals in Australia, Northern and Southern Europe, Latin America and South Africa, spanning multiple categories for popular adult properties, including MTV Classic, Comedy Central’s South Park as well as Nickelodeon’s pop culture icon SpongeBob SquarePants.

Transcending time and culture, the MTV Classic and Yo! MTV Raps brands will be featured in three new co-branded apparel deals – with street wear powerhouse Stussy, the international lifestyle brand New Era Cap and Starter Black Label.

NVCP has secured a new co-branded deal with Stussy for all international markets outside the US for Yo! MTV Raps T-shirts, set to launch in autumn 2013. New Era Cap will also feature Yo! MTV Raps on caps as well as the MTV Classic brand in specialty retailers globally, including the US, in 2013

Leading UK accessories manufacturer Drew Pearson has signed a pan-European license agreement, working with Starter Black Label's exclusive European licensee Refuel Brand Distribution, to launch a range of MTV Starter co-branded snapback baseball caps and accessories for men and women.

The caps will be available in fashion retailers across Europe from spring/summer 2013.

The MTV Starter caps are being launched at the Bright trade show in Berlin in July. Separately, a range of Drew Pearson bespoke MTV Classic hats will launch in the UK from autumn/winter 2013.

The broad appeal of MTV’s heritage is also reflected in a new two year deal in Italy with Mia Bag and Italian designer Monica Bianco, for a range of high-end bags entitled My Bag Vintage MTV Music Television.

The line is inspired by the world of rap, its culture and its languages and will launch in stores in summer 2013.

Expanding beyond apparel, NVCP has also signed new categories such as stationary, accessories and consumer electronics for its adult properties including a mass market deal with E3! Style, a developer of AV, IT and camera accessories and promotional products.

The deal includes a range of South Park speakers moulded to the shape of the characters, mobile phone/iPod/iPad cases, computing accessories, iPod/iPhone cases and speaker docks.

And finally, we are all kids at heart with Eleven Paris’ new adult range of SpongeBob SquarePants T-shirts which will go on sale in stores across Paris.

To mark the launch, the flagship Eleven Paris store on the Vielle Du Temple will host a SpongeBob SquarePants exhibition of branded memorabilia, including SpongeBob SquarePants helmets, watches and collectables.

Nickelodeon And Peavey Partner To Create "Teenage Mutant Ninja Turtles" Musical Instruments; To Be Released During Fall 2013

Nickelodeon and Peavey Electronics, one of the world's largest manufacturers and suppliers of musical instruments and professional sound equipment, have today (Thursday 20th June 2013) announced in the following press release, from PRNewswire, the exciting Nick News that the leading companies have partnered to create and develop musical instruments and accessories inspired by the mega brand, "Teenage Mutant Ninja Turtles"! Booyakasha!

Available exclusively from Peavey -- under license with Nickelodeon -- these new musical instruments will capture "Teenage Mutant Ninja Turtles" in highly detailed artwork on acoustic and electric guitars, percussion instruments and accessories. Featuring Leonardo, Michelangelo, Raphael, Donatello, April O'Neil and Splinter artwork, the instruments will be specially designed for "Teenage Mutant Ninja Turtles" enthusiasts, collectors, superfans and musicians of every skill level from beginner to pro.

The Peavey line of "Teenage Mutant Ninja Turtles" products includes custom designed guitars, straps, guitar picks and more perfect for beginners and seasoned musicians alike. Peavey and the "Teenage Mutant Ninja Turtles"-inspired musical instruments and accessories will be available from Fall (Autumn) 2013 at specialty and major national retailers, ranging in price from US$5.99 to US$199.99.

Original Nickelodeon Press Release:

Nickelodeon And Peavey Electronics® Take Center Stage This Fall

Peavey Electronics® to Immortalize Teenage Mutant Ninja Turtles on Musical Instruments

LAS VEGAS, June 20, 2013 /PRNewswire/ -- Nickelodeon and Peavey Electronics®, one of the world's largest manufacturers and suppliers of musical instruments and professional sound equipment, have partnered to create and develop musical instruments and accessories inspired by the mega brand, Teenage Mutant Ninja Turtles.

(Download Image: Photo - Nickelodeon and Peavey partner to create Teenage Mutant Ninja Turtles musical instruments. (PRNewsFoto/Nickelodeon): http://photos.prnewswire.com/prnh/20130620/NY35640)

Available exclusively from Peavey -- under license with Nickelodeon -- these new musical instruments will capture Teenage Mutant Ninja Turtles in highly detailed artwork on acoustic and electric guitars, percussion instruments and accessories. Featuring Leonardo, Michelangelo, Raphael, Donatello, April O'Neil and Splinter artwork, the instruments will be specially designed for Teenage Mutant Ninja Turtles enthusiasts, collectors and musicians of every skill level from beginner to pro.

"Nickelodeon is committed to delivering top notch products to kids and their families, and our partnership with Peavey is the perfect combination of two world-renowned brands coming together to develop a unique product line," said Manuel Torres, Senior Vice President Global Toys and Electronics for Nickelodeon Consumer Products. "Teenage Mutant Ninja Turtles fans will be able to experience this beloved franchise in a new way, as they rock out with this thrilling line of instruments and accessories."

"We are thrilled to join these two iconic brands to bring high quality musical instruments to fans and musicians alike," commented Tony Moscal, Peavey's General Manager of Business Development. "Peavey is committed to introducing young performers to the joys of making music and the Teenage Mutant Ninja Turtles line will be a fabulous way to accomplish that goal."

The Peavey line of Teenage Mutant Ninja Turtles products includes custom designed guitars, straps, guitar picks and more perfect for beginners and seasoned musicians alike. Peavey and the Teenage Mutant Ninja Turtles-inspired musical instruments and accessories will be available in fall 2013 at specialty and major national retailers, ranging in price from $5.99 to $199.99.

About Peavey®

Founded in 1965, Peavey® is one of the world's largest manufacturers and suppliers of musical instruments and professional sound equipment. Peavey has earned more than 180 patents and distributes to more than 130 countries. Peavey and its MediaMatrix®, Architectural Acoustics®, Crest Audio®, Composite Acoustics®, Budda and Trace Elliot® brands and affiliates can be found on concert stages and in airports, stadiums, theme parks and other venues around the world. To find out more, visit www.Peavey.com.

About Nickelodeon

Nickelodeon, now in its 34th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, and feature films. Nickelodeon's U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 18 consecutive years. For more information or artwork, visit www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).

SOURCE Nickelodeon

RELATED LINKS
http://www.nick.com.

Nickelodeon And KidKraft Introduce Lifelike Designer Wooden Toys, Doll Furniture And Accessories Featuring "Dora the Explorer"

KidKraft has announced in the following press release, from Nickelodeon's Kids and Family Press Site, NickPress.com, that Nickelodeon and KidKraft, a Dallas-based children's furniture and toy manufacturer, have created a line of designer wooden toys and doll furniture and accessories based on the beloved Nickelodeon Preschool Animation series "Dora the Explorer". The new line of products includes a lifelike kitchen and dollhouse, both standing at almost four feet tall. Available this summer (2013), the kitchen and dollhouse bring the fun and adventure of Dora to life with vivid colors and playful features. Additionally, doll furniture and accessories inspired by Nickelodeon's hit animated preschool series will be introduced to the line later this year.

Original KidKraft Press Release:

Nickelodeon and KidKraft Introduce Lifelike Designer Wooden Toys, Doll Furniture and Accessories Featuring Dora the Explorer

DALLAS, Texas – June 19, 2013 – Nickelodeon and KidKraft, a Dallas-based children’s furniture and toy manufacturer, have created a line of designer wooden toys and doll furniture and accessories featuring beloved, Dora the Explorer series. The new line of products includes a lifelike kitchen and dollhouse, both standing at almost four feet tall. Available this summer, the kitchen and dollhouse bring the fun and adventure of Dora to life with vivid colors and playful features. Additionally, doll furniture and accessories inspired by Nickelodeon’s hit animated preschool series will be introduced to the line later this year.

"The KidKraft Dora Dollhouse and Dora Play Kitchen are great additionsto our toy line. We are excited to partner with Nickelodeon in creating a one-of-a-kind, beautifully detailed kitchen and dollhouse that stir young children’s imaginations," said Matan Wolfson, KidKraft Sales Manager.

"We are thrilled to partner with KidKraft to develop this beautifully designed Dora-themed product line," said Manuel Torres, Senior Vice President Global Toys and Electronics for Nickelodeon Consumer Products. “As a leader in the industry, KidKraft has created innovative and engaging toys that bring to life the magic and adventure of Dora the Explorer; providing fans with hours of limitless play.”

Fantasy has come to life with KidKraft’s wooden Dora Dollhouse—right down to the themed wooden furniture. Each of the 13 crafted furniture pieces is unique to Dora’s casa—including a charming bed for Dora to take naps. Splashes of vivid color and artwork are everywhere, playing up Dora’s adventure theme throughout the dollhouse. Playful details like the terracotta style roof, open balcony, wooden swing and simulated tile entry add additional realism. Even Dora's best friend, Boots, appears among the artwork. 31.97" L x 13.98" W x 46.42" H

Young explorers can imagine cooking for a wonderful fiesta for Dora and her friends with the Dora Kitchen. Like the dollhouse, the Dora Kitchen is made of wood, and offers bright colors and playful artwork to reflect the animated style throughout in the Dora the Explorer series. The Dora Kitchen even features a plastic molded terracotta style roof that complements the Dora Dollhouse. Other lifelike details like burners that light up with realistic cooking sounds and knobs that turn and click add an engaging, interactive element. 30.94"L x 11.73"W x 40.78"H

Additional Dora Kitchen features:
* Removable sink for quick and easy cleaning
* Convenient storage space under the sink
* Functional cabinet doors that open
* Wooden pegs for cooking accessories

About KidKraft, L.P.:

KidKraft is a leading creator, manufacturer and distributor of children’s wooden furniture, imaginative toys, gifts and room accessory items. KidKraft was established in 1968 and has been a proven pioneer in the industry for over 40 years, emphasizing creative design, excellent quality, dependability and competitive pricing. [www.kidkraft.com]

About Nickelodeon:

Nickelodeon, now in its 34th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, and feature films. Nickelodeon’s U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 18 consecutive years. For more information or artwork, visit www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).

Nickelodeon And Crayola Draw Up New Adventures This Fall With Extended Licensing Partnership

Nickelodeon and Crayola have today (Wednesday 19th June 2013) announced in the following press release, from Nickelodeon's Kids and Family Press Site, NickPress.com, the exciting Nick News that the leading companies have agreed a multi-year renewal of their licensing partnership to develop creative expression products based on the network's leading preschool and hit animated series.

Under the social expressions agreement, Crayola will develop and produce Color Wonder Markers; Giant Coloring Pages and Coloring and Activity Books designed and based on the popular Nickelodeon and Nickelodeon Preschool series "Dora the Explorer"; "Bubble Guppies"; "Go, Diego, Go!"; "Team Umizoomi"; "SpongeBob SquarePants" and "Teenage Mutant Ninja Turtles". The new Nickelodeon and Crayola products will be available at mass retailers from Fall (Autumn) 2013.

Original Nickelodeon Press Release:

NICKELODEON AND CRAYOLA DRAW UP NEW ADVENTURES THIS FALL WITH EXTENDED LICENSING PARTNERSHIP

Crayola to Develop Social Expressions Programs and Productsfor Dora the Explorer; Bubble Guppies; Go, Diego, Go!; Team Umizoomi; SpongeBob SquarePants and Teenage Mutant Ninja Turtles

Las Vegas, NV - June 19, 2013 – Nickelodeon and Crayola today announced the multi-year renewal of their licensing partnership to develop creative expression products based on the network’s leading preschool and hit animated series. Under the social expressions agreement, Crayola will develop and produce Color Wonder Markers; Giant Coloring Pages and Coloring and Activity Books for Dora the Explorer; Bubble Guppies; Go, Diego, Go!; Team Umizoomi; SpongeBob SquarePants and Teenage Mutant Ninja Turtles. The new Nickelodeon and Crayola products will be available at mass retailers this fall.

"Crayola has been an incredible partner, and we are beyond thrilled to continue our imaginative relationship with them," said Paula Allen, Senior Vice President, Global Publishing for Nickelodeon Consumer Products. "Our new line of products truly epitomizes the essence of creativity and adventure, and will delight both Nickelodeon and Crayola fans."

"We are thrilled to continue our partnership with Nickelodeon, whose characters add creative and engaging content to Crayola's portfolio of innovative products," said Warren Schorr, vice president of brand licensing for Crayola. "We look forward to our continued collaboration and providing kids relevant and imaginative activities."

About Crayola

Crayola LLC, based in Easton, Pa. and a subsidiary of Hallmark Inc., is the worldwide leader in children's creative expression products. Known for the iconic Crayola crayon first introduced in 1903, the Crayola brand has grown into a portfolio of innovative art tools, crafting activities and creativity toys that offer children innovative new ways to use color to create everything imaginable. Consumers can find the wide array of Crayola products in the "Crayola Aisle" at all major retailers. For more information visit www.crayola.com or join the conversation on Facebook.

About Nickelodeon

Nickelodeon, now in its 34th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, and feature films. Nickelodeon’s U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 18 consecutive years. For more information or artwork, visit www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).

Contacts:
Nickelodeon
Tori Fernandes
tori.fernandes@nick.com.

Nick Jr. USA To Start Airing "Mike the Knight" Season 2 From Fall 2013; HIT Entertainment Announces New Partnerships For Show Merchandise

Kidscreen's children's digital entertainment and media news column iKids is reporting the Nick news in the following article that Nickelodeon USA's dedicated preschool channel, Nick Jr. USA, will start to premiere and show brand new episodes from the second season of the CGI-animated Canadian/British preschool series "Mike the Knight" from Fall (Autumn 2013)!

iKids is also reporting in the same article that, in line with its broadcast, online and consumer products growth strategy, Mattel's HIT Entertainment has secured new US partners for its hit preschool property "Mike the Knight".

New partners to HIT Entertainment's "Mike the Knight" licensing program include Disguise for costumes and accessories, VTech for video games and an interactive e-book, and Ravensburger for puzzles. The all-new "Mike the Knight" merchandise range will available from this fall. Additionally, Amscan is set to launch party goods and costumes this summer and Publications International has new interactive sound books available now at mass retailers.

With the second season of "Mike the Knight" airing this fall on Nick Jr. in the US, HIT expects more growth for the brand driven by its cross-country mall tour, new deals and recent ones with Simon & Schuster (books), Fisher-Price (toys), and NCircle (home entertainment):

HIT ratchets up Thomas, Mike US licensing sales

In line with its broadcast, online and consumer products growth strategy, Mattel’s HIT Entertainment has secured new US partners for its hit preschool properties Thomas & Friends and Mike the Knight.

New licensees for Thomas & Friends products available for fall 2013 at select mass retailers include Dynacraft (bicycles and scooters), InnoVision (UV headgear), Kurt Adler (a line of ornaments, holiday stockings, and indoor and outdoor seasonal décor), Dr. Fresh (toothbrushes at select mass retailer and food and drug retailers), and Step 2 (toy rollercoaster). In addition, no-slip socks from Planet Sox are available now.

For Mike the Knight, new partners to its licensing program with products available this fall include Disguise (costumes and accessories), VTech (video games and an interactive e-book), and Ravensburger (puzzles). Additionally, Amscan is set to launch party goods and costumes this summer and Publications International has new interactive sound books available now at mass retailers.

The Thomas deals come as plans are in place to move the top-rated series to a new daily sked on PBS KIDS this fall that will reach more than 95 million households each month, and an expanded cross-platform social media presence is also expected.

With the second season of Mike the Knight airing this fall on Nick Jr. in the US, HIT expects more growth for the brand driven by its cross-country mall tour, new deals and recent ones with Simon & Schuster (books), Fisher-Price (toys), and NCircle (home entertainment).

Tags: HIT Entertainment, Mattel, Mike the Knight, Thomas & Friends, US