Under the agreement, TVA Group's specialty service Yoopa and Videotron, through Club illico, will be able to add significantly to their kids and youth offering with popular popular Nickelodeon programming, including "Dora the Explorer", "Go Diego Go!", "Teenage Mutant Ninja Turtles", "SpongeBob SquarePants" and "iCarly". Yoopa and Club illico will thus confirm their status as the number 1 destinations in Québec for preschool and youth television and subscription video-on-demand (SVOD), with unparalleled French-language youth programming.
The agreement also enables Yoopa to offer its subscribers a number of new episodes of hit Nickelodeon shows from Spring 2015, including new seasons of successful series "Kung Fu Panda: Legends of Awesomeness", "Team Umizoomi" and "Bubble Guppies", amongst others.
QMI Content's partnership with VIMN Canada is in keeping with the media company's strategy of creating, acquiring, exporting and distributing distinctive, high-quality audio-visual content on all of Quebecor Media's platforms.
Official QMI Content Press Release:
QMI Content Signs Major Agreement With Media Group Viacom International Media Networks
Multi-year, volume deal includes best-known kids and youth programming across Club illico and Yoopa
MONTREAL, QUEBEC--(Marketwired - Oct. 8, 2014) - QMI Content is pleased to announce that it has reached a major multi-platform agreement with media giant Viacom International Media Networks (VIMN), one of the world's largest producers and distributors of youth content, with brands that are immensely popular among children and teenagers in over 160 countries.
Under the agreement, TVA Group's specialty service Yoopa and Videotron, through Club illico, will be able to add significantly to their kids and youth offering with VIMN's best programs for children and adolescents. Yoopa and Club illico will thus confirm their status as the number 1 destinations in Québec for preschool and youth television and subscription video-on-demand, with unparalleled French-language youth programming.
"We are proud to partner with a media group as creative as VIMN. This partnership will enhance the content on Club illico and Yoopa with new top-quality programs and high-profile brands among children and teens. It also falls directly in line with QMI's objective of offering the best content on all platforms, particularly to young people of all ages," said France Lauzière, Senior Vice-President, QMI Content.
"We are extremely pleased to be able to make our content available to young Quebecers through QMI's platforms and services. VIMN and QMI share the same vision regarding the importance of providing children and adolescents with entertaining, high-quality content," said Jon Graham, Vice President and General Manager, Viacom International Media Networks Canada.
Strong brands
VIMN distributes a number of the strongest brands in youth content, which have made its Nickelodeon channels so successful around the world. Included in its array of programs are Dora the Explorer, Go Diego Go!, Teenage Mutant Ninja Turtles, Spongebob Squarepants and iCarly, all of which are now available in French on Club illico.
The agreement also enables Yoopa to offer a number of new episodes of hit content to its subscribers starting next spring, including new seasons of the successful series Kung Fu Panda, Team Umizoomi and Bubble Guppies, amongst others.
Three major partnerships in five months
Like the co-development and content distribution agreements with Groupe TF1 and Armoza Formats, this partnership with VIMN is in keeping with QMI Content's strategy of creating, acquiring, exporting and distributing distinctive, high-quality audio-visual content on all of Quebecor Media's platforms.
About Viacom International Media Networks (VIMN)
VIMN is home to premier global media brands that create compelling television programs, motion pictures, short-form video, apps, games, consumer products, social media and other entertainment content for audiences in more than 160 countries and territories. Viacom's media networks, including MTV, VH1, CMT, Logo, BET, CENTRIC, Nickelodeon, Nick Jr., TeenNick, Nicktoons, Nick at Nite, Comedy Central, TV Land, SPIKE, Tr3s, Paramount Channel and VIVA reach approximately 700 million households worldwide. Paramount Pictures, America's oldest film studio, is a major global producer and distributor of filmed entertainment.
About QMI Content
QMI Content, a wholly owned business division of Quebecor Media Inc., has a mission to create, develop, acquire, distribute and export distinctive, high-quality audio-visual content, giving consumers a unique, multi-platform experience, and to promote Québec artists at home and abroad.
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Also, from StreamDaily.tv:
Viacom makes deal with French-language SVOD service
QMI has signed a deal with Viacom International Media Networks to add the media giant’s programming to its French SVOD service Club Illico.
Yann Paquet, VP of acquisitions at Quebec-based QMI Content, says that the deal, which will bring shows like Dora the Explorer, Go Diego Go!, Teenage Mutant Ninja Turtles and Spongebob Squarepants to the SVOD, will significantly beef up the content available on the service for kids and teens.
“We want Club Illico to be a family product, not an individual experience,” he says. “We have been very successful with movies and kids series on Club Illico since the launch, and kids series is a focus for us. There is a big appetite for it from our audience.”
Club Illico, which launched about a year and a half ago, currently has about 137,00 subscribers. Subscriptions to the service cost $9.99 a month.
QMI has made the deal in advance of Rogers and Shaw Media bringing its SVOD Shomi to market, as well as before Bell Media launches its rumored service. Paquet says to date Club Illico’s main competition for SVOD subscribers in the market is from Netflix, which also offers a selection of French programing.
From Media in Canada
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