Tuesday, April 18, 2017

Music Monday w/ SpongeBob SquarePants | 'Ripped My Pants' Ultimate Remix Music Video | Nickelodeon

Get ready to crack your slacks, destroy your corduroys, and bust the stitches on your britches! This SpongeBob remix music video will make you dance until you RIP your pants! RRRIIIPPP! Uh oh, guess I ripped my pants again!:



More Nick: Nickelodeon USA's April 2017 Premiere Highlights!

Watch more SpongeBob SquarePants on Nickelodeon and Nicktoons!
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School of Rock | Drum Machine | Nickelodeon UK

When Lawrence creates his own electronic drum machine, Freddie fears that he's being replaced in this hilarious video clip from School of Rock!:



Play the brand-new School of Rock game "Together We Rock" at nick.co.uk/good!

Watch more School of Rock on Nickelodeon!

More Nick: "School Of Rock" Stars Breanna Yde And Ricardo Hurtado Set For SLIMEFEST 2017 | Nickelodeon UK!
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SlimeFest 2017 | Ep. 6: Alessio Bernabei | Nickelodeon Italia

La performance di Alessio Bernabei allo SlimeFest 2017 è stata travolgente!:



Di Più SLIMEFEST - http://www.nicktv.it/festival/slimefest/ixjbvb

Di Più Nickelodeon: Nickelodeon Italy To Premiere "Rufus 2" On Wednesday 3rd May 2017!
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Kids Networks Adapt To Viewers' Evolving Viewing Habits

Grace Ellis has never known a time when you needed a TV to watch TV.


In this Jan. 6, 1953, file photo, four children watch a television in Baltimore, Md. (AP Photo, File)

The North Attleboro, Massachusetts, fifth-grader watches shows on her laptop, iPad and phone.

"Sometimes I watch TV in the car," she says. "I have ballet every day, so I watch on the way."

She has a TV in her bedroom that isn't hooked up to cable but is perfect for watching DVDs.

And the family's flat-screen has advantages of its own.

"It's much bigger," Grace explains, "and on the couch, it's comfier."

Ever since freckle-faced puppet Howdy Doody ushered in children's television nearly 70 years ago, each new generation of viewers has been treated to a growing bounty of programs on a mushrooming selection of gadgetry.

But nothing compares to the current wave: "The generation coming up now is used to having everything at their fingertips," says Stacey Lynn Schulman, an analyst at the Katz Media Group.

Why not? From birth, theirs has been a world of video digitally issuing from every screen. And for them, any of those screens is just another screen, whether or not you call it "TV."

"When they love a (show), they love it in every form and on every platform," says Nickelodeon president Cyma Zarghami.

This keeps the bosses at each kids' network scrambling to make sure that wherever children turn their eyes, that network's programming will be there.

Even so, it may be surprising that children nonetheless watch most television on, well, a television. As in: old-fashioned linear, while-it's-actually-airing telecasts.

A new Nielsen study finds that in the fourth quarter of 2016, viewers aged 2-11 averaged about 17 hours of live (not time-shifted) TV each week. Granted, that's a drop of about 90 minutes weekly from the year before. But by comparison, kids in fourth quarter 2016 spent about 4˝ hours weekly watching video content on other devices.

"Linear TV is still the lion's share of where kids' time is spent," says Jane Gould, senior vice president for consumer insights for Disney Channel. "But it's important for us to be in all the OTHER places where they are, as well."

One reason: Those other outlets can pave the way for a new program's arrival on linear TV.

Gould points to Andi Mack, an ambitious comedy-drama that debuted on Disney Channel on April 7. Weeks before it landed there, the series could be sampled on digital platforms including the Disney Channel app, Disney.com, Disney Channel YouTube, iTunes, Amazon and Google Play.

Count Grace Ellis among the legions of kids whose attention was snagged by this mega-buildup. When Andi Mack premiered, Grace was one of the TV viewers who tuned in.

When Sesame Street premiered on PBS back in 1969, it joined a bare handful of TV shows (chief among them Captain Kangaroo and Mr. Rogers' Neighborhood) devoted to uplifting their young audience.

Nearly a half-century later, Sesame Street is going strong.

"PBS is still at its core," says Sesame Workshop COO Steve Youngwood. So is TV overall, as demonstrated by the series expanding to HBO a year ago. TV currently accounts for 40 percent of its viewership.

But Sesame Street has never stopped adapting to an evolving media landscape that today finds 18 percent of its audience viewing on tablets, 14 percent on mobile phones and 25 percent on other streaming devices and computers.

That includes YouTube, where its program content has been a presence for some time. Now it's getting special focus with the launch of Sesame Studios, which Youngwood describes as "a separate production unit specifically for that platform. We want to harness the power of YouTube to educate kids just like we harnessed the power of TV 50 years ago."

A half-century ago "streaming video" was an unimagined wonder. But today's TV landscape has been upended by this technology, and by major streaming-video outlets like Hulu, Amazon and Netflix as they aggressively vie for kids' (as well as everybody else's) attention.

Netflix famously doesn't disclose viewership figures. But according to Andy Yeatman, director of global kids content, "About half of our members around the world watch kids' content on a regular basis. So it's a very large, engaged audience.

"Between new and returning series last year, we added 35 new seasons of kids' originals," he says. Similar expansion is projected this year.

In a bygone era with just a handful of TV channels, kids could count on finding shows aimed at them only on Saturday mornings and weekday afternoons.

Nickelodeon's Zarghami pegs 2013-14 as the most recent turning point for kids TV, "when the landscape seriously shifted," she says, with streaming-video-on-demand providers gaining a real foothold and supplemental devices like tablets and mobile taking off.

Today, Nick has six on-demand platforms, "and we went from 500 new episodes in a season to close to 700 this season," she says.

In short, kids are flooded with just-for-them content from every direction. But even that's not enough.

"What they really look for is, to be surprised," says Disney Channel's Gould. "That's the real challenge: How do we surprise and delight them?"

One way Nickelodeon delivers instant surprises to viewers via a special 'Do Not Touch' button on nick.com and the Emmy-award winning Nick App. When kids press the button, they get a pleasant surprise.

Schulman of the Katz Media Group has her own prediction for where the next round of surprises might be waiting.

"Virtual reality has been hard to get off the ground, but kids are all about immersive experiences," she says. When VR is ready for them, "that's probably going to be the next big thing."

Original source: The Associated Press via SHOOTonline.com; Additional source: Daily Mail Online.
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12 Nickelodeon Easter Eggs | TeenNick

To celebrate the Easter weekend, TeenNick USA took fans on a special Easter Egg Hunt, featuring Easter Eggs hidden in hit Nickelodeon shows! Check out the fun little crossover gems below!:

1. When Josh Peck from The Amanda Show, Drake & Josh and Snow Day appeared on the Victorious:


2. After graduating from PCA, Zoey 101's Stacey Dillsen discussed her love of cotton swabs with the iCarly crew!:


WE STILL LOVE SHASHAFRASH TEA!

3. Lola (Victoria Justice) is testing out ringtones in Zoey 101, and one of them is the iCarly theme song!:


4 - Remember when Carly (Miranda Cosgrove) walked in on Spencer (Jerry Trainor) watching Crazy Steve on Drake & Josh and turned off the TV?!:


When Spencer asked why she turned it off, she responded, “I’m turning YOU off…” LOL

5. The Dancing Lobster from The Amanda Show made a rare appearance in an episode of Victorious! Random and amazing!:


6. If you look closely in Sam & Cat's bedroom, you can see Sam's sound effects remote from iCarly and Cat's picture of her Hollywood Arts teacher, Mr. Sikowitz next to her bed!:


7. Check out the program guide from when Sam was watching TV in Sam & Cat…:


8. In the very first scene of Victorious, you can see an iCarly magnet on Tori's fridge in the background!:


9. Check out what website Zoey checked out on Zoey 101!:


10. Remember when Sam & Cat met Coco? We feel like they could FINALLY understand what those PCA kids went through...


11. Oh, look! It's Jerry Trainor aka Spencer aka Crazy Steve in the audience at Trina's one-woman show on Victorious!:


12. And finally, the Premiere movie marquee in the final episode of Drake & Josh displayed a fake title called "Now She's Carly," a nod to Miranda Cosgrove starring in iCarly!:


What are your favorite Nickelodeon Easter Eggs? Let NickALive! know in the comments below!

Watch more of your favorite shows and stars on Nickelodeon, Nicktoons, TeenNick, The Splat and Nick Jr.!

Original sources: twitter.com/teennick, li.st; Additional sources: Zoey 101 Wiki, Victorious Wiki, iCarly Wiki, Eeggs.com.
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