Originally published: Friday, March 27, 2020.Follow NickALive! on Twitter, Tumblr, Reddit, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon Brazil News and Highlights!
ViacomCBS Networks Australia launches #InThisTogether, #AloneTogether and #KidsTogether
ViacomCBS Networks International’s Australian free-to-air (FTA) and subscription brands, led by Network 10, Nickelodeon and MTV, have launched their Together campaigns which focus on sharing health, safety and well-being messages during COVID-19.
Creative executions of the campaigns include:
• Self-shot videos and live takeovers from celebrity and music talent across the brands.
• Daily engagement through series’ social accounts, encouraging conversation and among fans.
• Original content, including animated and graphics-based, focused on health and social distancing.
ViacomCBS Australia and New Zealand Chief Content Officer and Executive Vice President (EVP) Beverley McGarvey said: “Our brands reach and influence many, many Australians every day. In times like these, we have a clear duty to help however we can. The ‘Together’ campaigns are part of our contribution to educating and helping Australians during these uncertain times.
“Now is the time for every person and every business – in Australia and around the world – to work together and help each other.”
Network 10’s #InThisTogether aligns with a similar campaign launched by CBS in the United States which features network talent recording videos, some from their own homes, providing reassurance and promoting togetherness during COVID-19. Talent featured in the promo include Carrie Bickmore, Lisa Wilkinson, Jonathan LaPaglia, Osher Günsberg, Miguel Maestre and Sarah Harris.
Jonathan La Paglia
MTV’s #AloneTogether is a global social and talent led campaign that educates audiences on the importance of social distancing and drives unity through entertainment. A focus on mental health is a vital part of the effort, underscoring that social distancing does not mean social isolation.
Nickelodeon’s #KidsTogether is a multiplatform, global prosocial initiative using Nickelodeon’s most popular characters and talent – including SpongeBob SquarePants, Blue’s Clues & You!, Henry Danger, and Bubble Guppies – to engage with kids and families on tips for staying healthy, and also ideas for activities to do together while in the home during the COVID-19 outbreak with elements aggregated for easy access on a central online destination at nick.com.au/kidstogether.
The #AloneTogether campaign, which was developed by ViacomCBS Entertainment & Youth brands in partnership with the The Ad Council in the US, has also been tailored and supported by Pluto TV in markets around the world, and CBS and CBS All-Access, Awesomeness, and Showtime in the U.S.
ViacomCBS Networks International’s Entertainment & Youth Brands are also developing #AloneTogether content to be shared collectively to their more than 500 million social followers, communicating the public health message through their distinct brand voices.
Further details on MTV Australia’s #AloneTogether content will be announced soon.
Ten promises we’re #InThisTogether in COVID-19 wellbeing campaign
Following the lead of parent company CBS, Ten has launched a campaign encouraging Australians to focus on their wellbeing and emotionally support each other during the coronavirus (COVID-19) pandemic.
The #InThisTogether campaign features talent from across the network, with some of their families, to promise viewers that no matter what the outbreak brings, there is support.
ViacomCBS Australia and New Zealand chief content officer and EVP, Beverley McGarvey, said: “Our brands reach and influence many, many Australians every day. In times like these, we have a clear duty to help however we can. The ‘Together’ campaigns are part of our contribution to educating and helping Australians during these uncertain times.
“Now is the time for every person and every business – in Australia and around the world – to work together and help each other.”
Also from ViacomCBS, MTV delivered its #AloneTogether campaign, educating consumers on the importance of social distancing. The campaign puts the focus on mental health and reaching out during this tough time.
Nickelodeon has rolled out its #KidsTogether multiplatform initiative, using characters including SpongeBob SquarePants, Blue’s Clues & You!, Henry Danger, and Bubble Guppies to engage with kids and families on tips for staying healthy, and also ideas for activities to do together while in the home during the COVID-19 outbreak.
The #AloneTogether campaign has also been tailored and supported by Pluto TV in markets around the world, and CBS and CBS All-Access, Awesomeness, and Showtime in the U.S.
The campaign follows similar efforts from Nine and Seven to spread positivity during the COVID-19 pandemic.
ViacomCBS Networks Australia has launched #InThisTogether, #AloneTogether and #KidsTogether campaign.
Australian free-to-air and subscription brands, led by Network 10, MTV and Nickelodeon, launched their ’Together’ campaigns which focus on sharing health, safety and well-being messages during COVID-19.
Creative executions of the campaigns include: Self-shot videos and live takeovers from celebrity and music talent across the brands; daily engagement through series’ social accounts, encouraging conversation and among fans; and original content, including animated and graphics-based, focused on health and social distancing.
ViacomCBS Australia and New Zealand chief content officer and EVP, Beverley McGarvey, said its brands reach and influence many Australians every day.
“In times like these, we have a clear duty to help however we can. The ‘Together’ campaigns are part of our contribution to educating and helping Australians during these uncertain times.
“Now is the time for every person and every business – in Australia and around the world – to work together and help each other.”
Network 10’s #InThisTogether aligns with a similar campaign launched by CBS in the United States which features network talent recording videos, some from their own homes, providing reassurance and promoting togetherness during COVID-19. Talent featured in the promo include Carrie Bickmore, Lisa Wilkinson, Jonathan LaPaglia, Osher Günsberg, Miguel Maestre and Sarah Harris.
ViacomCBS Networks International’s entertainment and youth brands are also developing #AloneTogether content to be shared collectively to their more than 500 million social followers, communicating the public health message through their distinct brand voices.
Friday's season finale of The Crystal Maze is gonna be a-maze-ing!
In The Crystal Maze season one finale, "Put A Ring On It!," Tte treacherous Planet Walk and other nerve-wracking games challenge the Eastman family as they attempt to earn time inside the Crystal Dome for a chance to win $25,000! (#103)
'The Crystal Maze' Challenges the Eastman Family in Exciting Finale Episode (VIDEO)
Jon Hall/Nickelodeon
Nickelodeon's The Crystal Maze concludes its first season this Friday, March 27, and the games are just as nail-biting as usual.
In the finale episode, the Eastman family takes on the Crystal Maze and all of its challenges that range from balancing pieces to a puzzle to completing physical tasks like the Planet Walk. Viewers will follow them through their journey as they collect crystals that are translated into time allowed in the Crystal Dome, where they have the chance to win $25,000.
Ushered by Maze Master Adam Conover, this eager family from Windemere, Florida works as a team, displaying their own unique strengths to get through mental teasers and puzzlers including stacking a panda statue pieces together while keeping it balanced on a uneven base with a rope. Led by their team captain — the youngest member of the family — they'll find out if they have what it takes to gather enough crystals allowing them time in the final round.
The Crystal Maze Eastman Family Nickelodeon (Credit: Nickelodeon)
The Crystal Maze, which is based on the beloved U.K. version and even films on the same Bristol-based set, is a perfect family-friendly binge option. So what better time to catch up than ahead of the finale? Check out a sneak peek clip [HERE] of what the Eastmans will face.
Don't miss The Crystal Maze when it wraps for the season, March 27.
Originally published: Tuesday, March 24, 2020.Follow NickALive! on Twitter, Tumblr, Reddit, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon and The Crystal Maze News and Highlights!
"I think the world needs a SpongeBob musical" - Tina Landau, co-conceiver and director of The SpongeBob Musical.
Are you at home and missing Broadway? Are you feeling worried about the future? Now is the perfect time to watch SpongeBob Squarepants: The Broadway Musical, which is currently available on Amazon Prime Video.
SpongeBob Squarepants, which played Broadway in 2017, was later filmed live, and it is the perfect show to watch right now. It's about optimism in the face of possible destruction - a very topical topic. It's about finding comfort in the people, or sea creatures, that you love. It's about how to put on a five-minute tap number. So, if you're wondering how to get through this trying time, Bikini Bottom has the answers. Here are some lessons you can take from SpongeBob Squarepants: The Broadway Musical.
Look at the Bright Side
In the SpongeBob musical (conceived by director Tina Landau with a book by Kyle Jarrow and featuring original music by a wide array of artists including Sara Bareilles, Cyndi Lauper, David Bowie and John Legend), the undersea town of Bikini Bottom is in danger. The volcano Mount Humongous is about to erupt, threatening to destroy Bikini Bottom and the sea creatures who live there. The mayor tells everyone to stay indoors (sound familiar?). Panic ensues as citizens look for someone to blame, and Sheldon J. Plankton (Wesley Taylor) tries to exploit them all for his own financial benefit. (This is all hitting close to home, isn't it?) Their fight threatens to destroy Bikini Bottom before the volcano does, leading Sandy Cheeks (Christina Sajous) to say, “You all are so scared for yourselves that you’re turning against each other. And that’s just as dangerous as any volcano.” In times of crisis, fear and blame are not the answer. The best thing to do is stay calm and band together (via Zoom perhaps?), which leads me to my next point.
No Sponge Is an Island
What is a simple sponge supposed to do in such frightening times? Ever the optimist, SpongeBob (Ethan Slater) runs to comfort his friends Patrick Star (Danny Skinner) and Sandy, telling them, “I’m stuck with you, so I’m as happy as can be.” They then hatch a plan to help save Bikini Bottom. I won’t spoil what happens here, but SpongeBob shows that in a crisis, we must turn to our friends for support. Just like SpongeBob, Patrick and Sandy can’t save Bikini Bottom without each other; we all need to lend a (metaphorical) hand if we’re going to get through this. So, if you’re feeling like a lonely sponge, FaceTime your friends and sing “BFF” together.
Remember to Dance
The highlight of Act II is Squidward Q. Tentacles’ four-legged tap number, “I’m Not a Loser.” Squidward spends most of the musical caught up in cynicism and negativity, and the first time he truly smiles is when he’s dancing (and Gavin Lee tapping with a chorus line of sea anemone is sure to makes you smile, too). In the song, he tells himself he’s not a loser and “that I am not all alone.” When you’re feeling sad and stuck, it’s important to find joy in the little things. So, by all means, sing out and do a little dance...or if you have four legs, do a five-minute tap number.
Make Today the Best Day Ever
Toward the end of SpongeBob, the inhabitants of Bikini Bottom don’t know if they’re going to live or die. That uncertainty certainly feels familiar right now. How does SpongeBob cheer everyone up and bring them back together as a community? He sings the song “Best Day Ever,” which includes the lyrics:
But when I'm feeling down
I can lose that frown
Just stick my head out the window and look around
Lava doesn't scare me, it can't disguise
This magic that's happening right before my eyes
Whatever comes, there's just one thing to do
Make the best day ever with all of you
Today's the best day ever with all of you now
Who knows what’s going to happen five minutes from now? What SpongeBob encourages all of us to do is to live in the present moment, and take stock of all that we do have: the sun is shining, our loved ones are just a call away, and we have a closet full of toilet paper. Who knows what tomorrow will bring, but we can try to make today “the best day ever.”
Based on an article published by Broadway Buzz.Follow NickALive! on Twitter, Tumblr, Reddit, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon and The SpongeBob SquarePants Musical News and Highlights!
