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Nickelodeon Updates Icons, Sets New Characters for 2021
Ramsey Naito started her career at Nickelodeon back in the 1990s, and went on from there to do work as a film producer and executive at a where’s-where of major animation powerhouses including Blue Sky, Paramount Animation and Cartoon Network. Two years ago, she proved one can always go home again, and returned to the Nickelodeon Animation fold in a development role, only to ascend to president of Nickelodeon Animation just over a month ago. She’s looking to bring things full circle as she plots out the net’s new animation offerings.
“When I came back in this position, I wanted to bring back what I loved about Nick and what Nick gave me [in my early career], and that meant reinvigorating that culture and attracting great talent who would bring great original creator-driven shows,” Naito tells Variety. “That slate was one to be comprised of artist-driven original fare, and also reboots of nostalgic titles that I know I loved, as well as reboots of titles that perhaps weren’t historically Nick titles, but put through a Nick lens to give something to kids and families that was fun and irreverent.”
Nickelodeon’s coming animated slate for 2021 certainly contains a range of series that tick all three of those boxes, from reconfigured evergreen network properties to adaptations from other media and originals. From the first category, Nick is planning a revival of the venerable secret-lives-of-babies toon Rugrats — with the ’90s era series cast in 3D, and updated to reflect the fact that the show’s original millennial audience is now old enough to be parents of toddlers themselves — and a new take on the SpongeBob universe, Kamp Koral: SpongeBob’s Under Years, featuring the Bikini Bottom sea-dwellers as youngsters.
Adapted properties include a series order for Lincoln Peirce’s comic strip Big Nate, which Naito has been long attempting to bring to the screen; an animated installment in the Star Trek franchise, titled Star Trek: Prodigy; and, for the younger set, Baby Shark’s Big Show!, based on Baby Shark, the uber-ubiquitous Korean kids’ song.
Veteran SpongeBob SquarePants animator John Trabbic (and 2020 Variety Animator to Watch) is at the helm for the network’s biggest new original series, Middlemost Post about a cheery anthropomorphic raincloud who, tired of “raining on parades,” takes a job as a mail carrier. (“That show had been in development for a short period of time before I got there, but I immediately fell in love with it,” Naito says.) Another original series, the preschool-targeted Santiago of the Seas, just launched this month to stellar ratings.
And perhaps one of Naito’s most intriguing projects is her ongoing Intergalactic Shorts program, launched roughly a year ago. With Conrad Verman brought in to executive produce the project, and such creatives as Paul Watling (Spider-Man: Into the Spider-Verse) invited into the fold, the program has already fielded more than 400 submissions, encouraging what Naito hopes will be a pipeline to bring more adventurous projects and younger, more diverse voices to the network.
“When I started [at Nick], the original slate needed a kick in the pants,” she says. “So the shorts program became a go-to place in the community for young creators to make shorts that could be a mini-pilot. We kicked it off with an eye toward being diverse and inclusive, so whether that’s the characters on screen or the people behind the camera, it’s wildly diverse.”
Originally published: Thursday, October 15, 2020 at 22:03 BST. Follow NickALive! on Twitter, Tumblr, Reddit, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon News and Highlights!
Animated Series Premiere Posted Net’s Biggest L+3 Lift Ever with Kids 2-5
Share it: @NickJr #SantiagoOfTheSeas
BURBANK, Calif.—Oct. 15, 2020—Nickelodeon is ending National Hispanic Heritage Month on a high note, as the debut of its newest animated series Santiago of the Seas garnered the biggest L+3 lift the network has ever had for a preschool launch. The premiere (Friday, Oct. 9, at 12:30pm ET/PT) posted a 96% increase with Kids 2-5, up from 2.6 (L+SD) to 5.1 (L+3). Ratings with Latinx viewers grew triple digits and accounted for over a third of the overall Kids 2-5 viewership. Additionally, 40% of the premiere’s audience were brand-new preschool viewers to Nickelodeon.
Infused with a Spanish-language and Latino-Caribbean culture curriculum, Santiago of the Seas is an action-adventure series (20 episodes) that follows 8-year-old Santiago “Santi” Montes, a brave and kind-hearted pirate, as he embarks on daring rescues, searches for treasures and keeps the high seas safe in a fantastical Caribbean world. Santiago of the Seas airs regularly Fridays at 12:30 p.m. (ET/PT).
In the series, Santiago’s (Kevin Chacon) steadfast and loyal crew consists of: Tomás (Justice Quiroz), his clumsy energetic cousin whose magical guitar can be used to harness the wind; and Lorelai (Alyssa Cheatham), a knowledgeable mermaid who can speak to sea creatures and transform into a young human girl. Together, Santi and his best mates sail the seas on the majestic ship El Bravo, using their smarts, pirate skills and moral compasses to guard their home of Isla Encanto from villains like the nefarious pirate Bonnie Bones (Kyndra Sanchez) and her Palm Crow sidekick Sir Butterscotch (John Leguizamo).
Santiago of the Seas is created by Niki López, Leslie Valdes and Valerie Walsh Valdes. Valdes and Walsh Valdes (Dora the Explorer) serve as executive producers with López co-executive producing. Santiago of the Seas is produced by Nickelodeon Animation Studio in Burbank, Calif., with production overseen by Eryk Casemiro, Senior Vice President, Nickelodeon Preschool.
Nickelodeon, now in its 41st year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location based experiences, publishing and feature films. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of ViacomCBS Inc. (Nasdaq: VIACA, VIAC).
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Carlos Saura composes music for Santiago of the Seas.
Originally published: Thursday, October 15, 2020 at 16:26 BST. Follow NickALive! on Twitter, Tumblr, Reddit, via RSS, on Instagram, and/or Facebook for the latest Nick Jr., Nickelodeon Preschool and Santiago of the Seas News and Highlights!
Submitted for the approval of The Midnight Society.. Are You Afraid of the Dark? season two, coming soon, only on Nickelodeon! Check out the spinetingling trailer below!:
Originally published; Thursday, October 15, 2020 at 20:44 BST.
Follow NickALive! on Twitter, Tumblr, Reddit, via RSS, on Instagram, and/or Facebook for the latest Halloween on Nickelodeon and Are You Afraid of the Dark? News and Highlights!
Get ready for the most exotic, hypnotic night on Nickelodeon with brand new episodes of The Loud House and The Casagrandes, premiering Friday, October 16, 2020 from 7:00 p.m. (ET/PT), only on Nick! It's going to go viral! Check out the trailer below!
7:00 p.m. - The Loud House - Blinded By Science; Band Together: After searching for her next big scientific breakthrough, Lisa discovers Flip is a marvel of modern science; Luna has to decide between playing in a band with her friends or with playing with professionals. (#506)
7:30 p.m. - The Casagrandes - What's Love Gato Do With It?; Dial M. for Mustard: After a magician hypnotizes Bobby into thinking he’s a cat, the family needs to snap him out of it!; Ronnie Anne and her friends uncover a town mystery: what happened to Bruno’s hot dog cart? (#120)
Originally published: Saturday, October 10, 2020.Follow NickALive! on Twitter, Tumblr, Reddit, via RSS, on Instagram, and/or Facebook for the latest Halloween on Nickelodeon, The Casagrandes and The Loud House News and Highlights!
