Thursday, August 15, 2024

MICHEL GERMAIN PARFUMS LTD Announces Collaboration with Paramount Consumer Products for 'Emily in Paris' Prestige Fragrance

MICHEL GERMAIN PARFUMS LTD Announces Collaboration with Paramount Consumer Products for Emily in Paris Prestige Fragrance

Emily In Paris Famous Collection
Emily In Paris Famous Collection (CNW Group/Michel Germain Parfums Ltd.)

NEW YORK, Aug. 14, 2024 - Prestige fragrance house Michel Germain Parfums is thrilled to announce a partnership with Paramount Consumer Products to introduce the new fragrance collection inspired by the beloved series, Emily in Paris. This collaboration aims to captivate consumers with a luxurious Emily in Paris fragrance collection crafted by the renowned perfumer Michel Germain. Emily in Paris is created by Executive Producer Darren Star (Beverly Hills, 90210, Sex and the City, Younger), produced by MTV Entertainment Studios, and streams on Netflix.

Fans of the show will be able to indulge in the fragrances, capturing a piece of Emily's playfulness, chic style, and her Parisian desires and dreams.

Michel Germain, the Lifetime Achievement Award winner in the fragrance industry, created his first scent out of love for his wife, Norma, 30 years ago. Every subsequent fragrance he offers must receive her approval, ensuring each scent embodies genuine romance and affection. 

Emily In Paris Eau de Parfum
Emily In Paris Eau de Parfum (CNW Group/Michel Germain Parfums Ltd.)

Germain's fragrances are known for their prestige, high concentration of naturals, and are available in esteemed department stores such as Macy's, Hudson's Bay, and JCPenney.

"We are privileged to work with Paramount Consumer Products on these amazing Emily in Paris fragrances," said Michel Germain, creator, CEO of Michel Germain Parfums Ltd. "Each Emily in Paris fragrance has been meticulously blended to capture the essence of Parisian romance, infused with the effervescent joy, life, and love that the series embodies."

Season 4 Part 1 of Emily in Paris streams on Netflix August 15th.

"Spritz like you are already famous!"

MICHEL GERMAIN PARIS X EMILY IN PARIS
MICHEL GERMAIN PARIS X EMILY IN PARIS (CNW Group/Michel Germain Parfums Ltd.)

About Michel Germain

Michel Germain is the top selling fragrance designer behind Emily in Paris perfume. His fragrances originate from the fields of Grasse, France. His fragrances are created out of love for his wife, Norma, and only offered to the world if she loves them. He is the Lifetime Achievement award winner awarded by his peers in the fragrance industry.  "When they smell your scent, the only place they will want to be is closer," Michel Germain.


About Paramount Consumer Products

Paramount Consumer Products oversees all licensing and merchandising for Paramount (Nasdaq: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by a diverse slate of consumer brands, Paramount Consumer Products' portfolio is based on content from platforms including Paramount+, CBS (including CBS Television Studios and CBS Television Distribution), cable networks (including MTV, Nickelodeon and Showtime), and Paramount Pictures. Additionally, the division operates Paramount Game Studios. With properties spanning animation, live-action, preschool, youth and adult, Paramount Consumer Products is committed to creating the highest quality product for some of the world's most beloved, iconic franchises. To view our range of consumer products and Paramount branded apparel, visit ParamountShop.com.

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Stream a Mountain of Entertainment, including your Nickelodeon favorites on Paramount+! Try it FREE at ParamountPlus.com!


Originally published: August 14, 2024.

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Paramount Global Expands Partnership with Ice Cube's Cube Vision

Paramount Global Expands Partnership with Ice Cube's Cube Vision
    
First Look Deal for Television Kicks off with New Scripted Project in Development at SHOWTIME Studios

Pact Comes on the Heels of Cube's Big 3 Basketball League on CBS and a Featured Role in Teenage Mutant Ninja Turtles: Mutant Mayhem for Paramount Pictures

Ice Cube
Ice Cube

NEW YORK, July 16, 2024 -- Paramount Global today announced an expanded partnership with Ice Cube and his production company Cube Vision on the heels of their long standing relationship.

Under the first look deal for television, Cube and Jeff Kwatinetz, COO of Cube Vision and Cube's producing partner, will develop and executive produce projects for broadcast, cable and streaming platforms across Paramount. The deal kicks off with a new untitled scripted project in development at SHOWTIME Studios that explores the cutthroat world of Hollywood through the Black experience and the depths an explosive cast of characters go in pursuit of power and the price of fame.

The expanded partnership stems from the company's long-standing relationship with Cube where the parties work together on Big3 basketball league that airs on CBS, Hip Hop Squares for VH1 alongside many music related projects over the years and a featured role in Teenage Mutant Ninja Turtles: Mutant Mayhem, where Cube voiced/starred in the Seth Rogan co-written film.

"Ice Cube is a bona fide powerhouse whose enduring impact on music, film, tv and sports resonates with generations of fans," said Nina L. Diaz, President of Content and CCO, Showtime/MTV Entertainment Studios. "It's a privilege to build on our relationship with Cube Vision and continue to bring his trailblazing storytelling to audiences around the world."

"We are excited to expand on our successful partnership with Paramount through this unique television deal," said Ice Cube & Jeff Kwatinetz. "This deal provides us with everything we need to bring amazing and authentic stories to television working with the best writers, showrunners, and television innovators in the entire business.  We are thrilled to collaborate with Nina, Chris, and the rest of the All-Star Paramount Global team to build upon the great work we've done together."

Jeff Kwatinetz / Big3
Jeff Kwatinetz / Big3

The deal was negotiated by Matt Johnson and Patrick Ragen both at Johnson Shapiro Slewett & Kole LLP.

SHOWTIME/MTV Entertainment Studios & Paramount Media Networks
SHOWTIME/MTV Entertainment Studios & Paramount Media Networks is a global network of media assets that reaches over one billion people in more than 180 countries featuring some of the most iconic brands in entertainment including SHOWTIME, MTV, Comedy Central and Paramount Network among others – and, its Studios arm which produces 120+ series annually, including some of today's biggest hits such as Yellowstone, Yellowjackets, Emily in Paris, 1883, 1923, George & Tammy, South Park, Tulsa King, Love & Hip Hop, RuPaul's Drag Race, The Challenge and Jersey Shore, to name a few.

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Stream a Mountain of Entertainment, including your Nickelodeon favorites on Paramount+! Try it FREE at ParamountPlus.com!


Originally published: August 15, 2024.

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Sambro Extends Back-to-School Offering

The company’s extensive back-to-school range includes accessories, plush bag clips, apparel, stationery and novelty playground collectibles.

Sambro

Sambro has elevated its back-to-school collections for 2024 with a wide range of stationery products and back-to-school backpacks across popular TV and film licences.

With an already impressive offering in the arts & crafts, stationery, collectibles and novelty spaces, Sambro has expanded its portfolio with a whole host of back-to-school licensed items, fast becoming a go-to supplier for term-time essentials.

For 2024, Sambro has taken its first step into the bags category with its brand-new, vibrant and fun backpacks available across a handful of licences including PAW Patrol and Teenage Mutant Ninja Turtles, and other popular licences to be announced later this year.

The range also features stylish accessories including a line of plush bag clips, which can be added to any schoolbag, allowing kids to add their own sense of style to schoolwear.

When it comes to stationery, Sambro’s own IP novelty collectibles Puzzle Palz remains a best-seller for back-to-school retailers. The range of 3D jigsaw puzzle erasers is available in over 16 popular franchises such as SpongeBob SquarePants, TMNT and more, plus new Universal licences like Gabby’s Dollhouse, which has already sold over 500,000 units since launching this year.

Other hit stationery items include Sambro’s Bops n Tops collectible character stationery pencil toppers and stampers.

New for 2024 are the Surprise Activity Craft Sets, available in six licences, offering hours of creative fun and perfect for back-to-school essentials or great as a gift. Each set contains a journal, unlocked with a hidden key revealing secret stationery and craft items such as pens, stamps, crayons, stickers, paints and scratch art tools.

Looking forward to the much-anticipated launch of Moana 2, Sambro has developed an exclusive range of stationery products, including pens, pencil cases and crafting sets.

In playground crazes, Sambro has added to its line of novelty ranges with products including slap bands, featuring a character maze, light up yoyos plus magic springs, puzzle cubes and much more all available across a range of licences.

Clare Rix, Sambro’s Brand and Licensing director, said: “A large part of our success is due to the amazing relationships we have with our licensors. We pride ourselves on having close working relations with each and every one to ensure we are developing best in class licensed designs for children globally.

“We’re very proud of our ever growing back-to-school portfolio, particularly with our new apparel range which opens a new market segment for Sambro growth, and we aim to provide retailers with the best products that meet consumer demand, as well as offer a point of difference.”

For more details on Sambro’s latest back-to-school ranges contact the team at sales@sambro.com.

Paramount+ UK & Ireland is HERE! Stream a Mountain of Entertainment, including your Nickelodeon favourites! Try it FREE at ParamountPlus.com!

Paramount+ is also available with Sky Cinema at no extra cost.


Originally published: August 15, 2024.

Original source: Licensing.biz.
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Funrise Continues to Enjoy Strong Growth

July 2024 was a successful month for Funrise, with sales for the month up +29% whilst the overall toy market was down -2%, according to data from Circana.

Teenage Mutant Ninja Turtles: Mutant Mayhem x Funrise

Funrise has reported that its sales and marketing efforts have proved fruitful this year, as it finished three consecutive months of growth in May, June and July, resulting in the company ranking in the top 50 suppliers in Circana.

As the Outdoor season comes to a close, Gazillion Bubbles has performed incredibly well, with the Standard 2-litre and Giant 2-litre solutions ranking as the No. 1 and No. 2 bubble solution items in the Circana bubble subclass year to date (after own brand). This is the fourth consecutive month that these products have performed strongly and continued to top the subclass item rankings. The bubble solutions have remained the No. 1 bubble item on Amazon since April.

To celebrate 20 years of the Gazillion brand, this spring saw Gazillion Bubbles arrive pitch-side with a nine-game advertising campaign at major premier league fixtures. Each match was televised live on either Sky Sports or TNT Sports, placing the Gazillion brand in front of millions of viewers to deliver strong brand building and exposure. Results show the campaign helped to raise the awareness, profile and exposure of the Gazillion among football fans, especially with families dual viewing live TV games at home with their children.

With Circana data now capturing the entire first half of the year, Funrise has also climbed up the vehicle super category list and is now the No. 7 supplier with +66% growth.

“Our TMNT Sewer Shredders pull-back item is the No. 2 item in the pull back vehicles subclass, which is contributing to our growth in the super category,” says Mayur Pattni, Marketing manager, Europe, at Funrise. “With [Tales of the Teenage Mutant Ninja Turtles] now streaming on Paramount Plus, we have a lot of opportunities in our TMNT range for retailers. We also have a great die-cast 3-pack line within our CAT range that is performing really well alongside our Mini Crew 2 Pack item.”

Mayur added: “Fart Ninjas range is also performing very well in existing retailers and in new retail partners we’ve recently onboarded, which is also contributing to our growth.”


Funrise is gearing up for the launch of its much-anticipated Furlings interactive plush this month. “Our goal is to establish Furlings as a Top 50 toy for the months of October and November, following our marketing launch in September,” explained Mayur. We have invested in a massive media campaign (starting from October payday) as well as Disney+ advertising which puts us in front of kids and families right as new content is released and demand for holiday films soars. Our timing means we can ride the wave created by Moana 2: the film is slated for release on November 27th. We also have robust influencer activity in the mix with YouTube and TikTok shorts, as well as a bold out-of-home campaign to deliver a multi-touch-point campaign.”

Readers can find out more about how Funrise is upping its marketing efforts across all brands in Toy World’s exclusive interview with Mayur, which appeared in the August issue.

Find out more about Funrise's Teenage Mutant Ninja Turtles product line at https://teenagemutantninjaturtles.funrise.com

Paramount+ UK & Ireland is HERE! Stream a Mountain of Entertainment, including your Nickelodeon favourites! Try it FREE at ParamountPlus.com!

Paramount+ is also available with Sky Cinema at no extra cost.


Originally published: August 15, 2024.

Original source: Toy World.
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'48 Hours', A Free, 24/7 Streaming Network, Launches Today on New Platforms

48 HOURS, A FREE, 24/7 STREAMING NETWORK, LAUNCHES TODAY ON NEW PLATFORMS

Fast Channel to Feature More Than 500 Episodes of the Popular CBS News True-Crime Series

48 Hours

CBS News launched 48 HOURS, its free, ad-supported streaming TV (FAST) channel, today, Aug. 14 on new platforms, it was announced by Wendy McMahon, president and Chief Executive Officer (CEO) of CBS News and Stations and CBS Media Ventures. 48 HOURS will feature over 500 episodes of the award-winning true-crime series and now be available on CBSNews.com and the CBS News app as well as Paramount+, rolling out on partner channels today. This channel will continue to be available on Paramount's leading FAST service Pluto TV.

Next week, the rollout will continue across other distribution platforms. The 48 HOURS channel also joins Paramount+ Live Channels.

48 HOURS on the CBS Television Network has been Saturday's #1 non-sports primetime program for 18 consecutive seasons. And for the first time in the broadcast's history, during the 2023-2024 season, 48 HOURS added more than 1 million viewers in seven-day playback 10 times this season.

Across linear and streaming platforms, 48 HOURS has garnered 36.3 billion minutes of viewing this season, making it one of the most popular programs in America. Compared to the previous year, 48 HOURS' total minutes are up +23% on linear, +31% on streaming and +25% overall.

"48 HOURS has tremendous appeal to millions of viewers and is delivering remarkable growth in its 36th season. It truly is the iron horse of the true crime genre and continues to gain steam on every platform as we find new ways to create ubiquitous distribution for this iconic franchise," McMahon said. "We are excited to expand the 48 HOURS offering and package episodes in ways that will appeal to both longtime fans as well as new viewers who have just discovered this powerhouse series."

"True crime is one of the most popular genres in free streaming. For decades, 48 HOURS has been the leader, transcending across mediums," said Sahand Sepehrnia, executive vice president of digital content strategy and business for CBS News and Stations, Entertainment and Sports. "We are thrilled to bring the show to an even wider audience with the launch of the show's FAST channel on new platforms. 48 HOURS, streaming 24/7."

With more than 500 episodes in the show's library, the 48 HOURS FAST channel will debut without a repeated episode during its first seven days. In addition, the 48 HOURS stream will feature blocks of episodes with themes including, Crimes of Passion, Serial and Spree Killings, Criminal Blunders, Evil in the Family, Love Gone Wrong, Wrongful Convictions, Women Who Kill, Houses of Horror, Money Kills, Missing People, Cold Cases, Survival Stories and Hollywood Mysteries.

"48 HOURS brings you the very best of true-crime documentaries with our deep reporting and taut, smart storytelling. We follow a case from the crime scene to the courtroom with edge-of-your-seat suspense and intrigue every step of the way. It's why our fans tell us that once they start watching a 48 HOURS episode, they can't stop," said executive producer Judy Tygard. "We're also known for our empathy and integrity. While killers often capture headlines, 48 HOURS puts victims and their families at the heart of every episode. The 48 HOURS team can't wait for new fans to discover us."

48 HOURS extends Paramount Global's position as the category leader in developing free news, sports and entertainment streaming networks that offer viewers new ways to consume content and information. 48 HOURS joins CBS News 24/7, CBS News' free national streaming news service; CBS Stations' 14 local news streams; CBS Media Ventures' INSIDE EDITION and ENTERTAINMENT TONIGHT; CAR CHASE; CBS Sports HQ, CBS Sports Golazo Network, UEFA Champions League; and Pluto TV, the pioneer and leading player in the FAST industry.

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Stream a Mountain of Entertainment, including your Nickelodeon favorites on Paramount+! Try it FREE at ParamountPlus.com!


Originally published: August 15, 2024.
Follow NickALive! on Twitter, Reddit, Instagram, Facebook, Google News, Tumblr, via RSS and more for the latest Nickelodeon and Paramount Plus News and Highlights!
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