My5 viewing grows at record rate in 2024 with leading growth
amongst PSB streaming competitors
Hit original drama and factual shows drives viewing to My5
Best ever Christmas for My5 driven by All Creatures Great and Small and The
Serial Killer’s Wife
Friday, 10 January 2025: Viewing to Channel 5’s streaming service, My5 grew at its fastest ever rate in 2024 with Barb TV Viewing Minutes (TVM) for the service up a record +53% versus 2023.
This record level of growth was higher than any other PSB streaming service over 2024 (based on Barb
TVM year-on-year growth versus 2023: BBC iPlayer +24%; ITVX +22%; Channel 4 +15%).
My5’s record breaking success was driven by a broad range of Channel 5’s shows across genres
including hard-hitting Channel 5 documentary, My Wife, My Abuser which was the number one most
watched single title; and hit original dramas such as All Creatures Great and Small, Blindspot, The
Teacher and Ellis. Non-scripted hits on My5 over 2024 included Phillip Schofield: Castaway with true
crime such as Cause of Death also driving viewing. Popular acquired titles for My5 included Revenge
and Home and Away.
It was also a bumper festive period for My5 with the service enjoying its best-ever Christmas Day and
Boxing Day – with All Creatures Great and Small the top performing show over the two days. Over the
full festive fortnight (23 December to 5 January) new Channel 5 drama, The Serial Killer’s Wife was the top performing show – whilst other top performers included acquired drama, The Following and
perennial festive highlight, World’s Strongest Man.
Channel 5’s Chief Content Officer, Ben Frow said: “2024 was a huge year for My5 as our viewers really discovered the depth of content, particularly our Channel 5 dramas, that we have on the service. We
know that audiences increasingly want to switch seamlessly between streaming and linear TV and
that’s why in March we are relaunching both our services under the combined brand of 5 with a
significantly greater range of programming on offer.”
The increased viewing to My5 comes ahead of a relaunch for the streaming service in March 2025 as
Channel 5 and My5 come together under a new unified parent brand of 5 across linear, streaming and
digital platforms.
As part of the relaunch as 5, the streaming service will be boosted with a significantly expanded
content offer – with additional boxsets and shows from across the wider Paramount family and other
content partners including reality, drama, factual, true crime and films. There will also be a leading
kids and family offer from Milkshake! and Nickelodeon, and a range of new FAST channels.
The 5 streaming service will also have an upgraded user experience and enhanced data-led advertising
opportunities.
-ENDS-
Notes to Editors
Based on Barb TV Viewing Minutes measurement from 1 January to 31 December 2024, versus 1
January to 31 December 2023.
About Channel 5
Channel 5 is a multi-award-winning public service broadcaster and the UK’s third largest commercial
TV station. Launched in March 1997, Channel 5 has been part of Paramount Global (formerly ViacomCBS) since its acquisition in September 2014. Its portfolio includes digital channels 5STAR,
5USA, 5SELECT, 5ACTION.
Channel 5 and on-demand platform My5 offer a diverse range of critically acclaimed, original
programmes featuring well-known faces and fresh new talent – from issues-led documentaries,
popular factual series and accessible history shows to premium drama and agenda-setting news &
current affairs. Channel 5 is the only PSB to air children’s content daily through its much-loved
programming strand Milkshake!, home to some of the world’s favourite pre-school characters. The
free to air channel’s distinctive British programming aims to tell the story of modern Britain by
reflecting the lives of people across the UK.
Channel 5 has continued to attract industry acclaim for its content during 2024, including BAFTA
Television and RTS Awards for the documentary White Nanny Black Child. In addition, the
documentary Air Fryers and factual hit The Yorkshire Vet won RTS Yorkshire Awards, while Michael
Palin received the Radio Times Screen Test Award Special Judges Award for his Channel 5
documentaries.
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