Nickelodeon UK, the number one commercial kids' television channel in the UK, has today, Monday 2nd September 2013, launched Nickelodeon UK & Ireland and Nickelodeon HD UK's brand new channel rebrand, which features a brand new look, which includes fresh bright and colourful on-air presentation (Nickelodeon idents (station ID's), promo endboards, on-screen graphics and channel bumpers), to coincide with the start of the new 2013-2014 school year and
Nickelodeon UK's 20th Birthday!
UPDATE - Added video montage of Nick UK's 2013 rebrand below!
Nickelodeon UK's new look was created in-house by Nickelodeon's marketing team and is based on Nickelodeon USA's current branding and features a mixture of Nick USA's current idents, including Nick's claymation-themed idents designed by the Argentinian design agency
Ronda (pictured to the right) which feature 3D characters rebuilding the familiar Nickelodeon logo in a number of ways (similar to Nick UK's new idents), and all-new idents made by Nick UK, including idents where each letter in the words 'Nickelodeon' and 'Nick' are different characters and fonts (similar to Nick USA's idents).
A selection of new content included in the rebrand also features voiceovers from Nickelodeon's "House of Anubis" star, Brad Kavanagh!
Nick UK's all-new channel rebrand also features a mixture of brand new 'After the Break' and 'Now on Nickelodeon' channel bumpers, including bumpers featuring kids wearing 'animated T-Shirts' with the faces of Nickelodeon Stars on, and a selection of Nick USA's bumpers, including Nick's 'cut out Nickelodeon Stars' bumpers which feature the Nick Stars of the next show to be shown on Nick UK as cut-out paper dolls.
As part of Nick UK's A/W 2013 refresh, Nickelodeon UK has started to use a mix of the channels full name of Nickelodeon and their shortened brand name of 'Nick' in promos and idents.
Nickelodeon UK's Autumn/Winter 2013 rebrand also features brand new lower third digital on-screen graphics (DOGs), including a new 'New' BUG that appears as a 'animated ticker' for the first few seconds then becomes static to let the viewer know that the show or episode they are currently watching is new, and newly designed animated 'Now', 'Next' and 'Then' indicators to let the viewer know which show is currently showing on Nick, and which shows are coming up next.
Below is a high-definition (HD) high-quality (HQ) online streaming video clip featuring a montage of Nickelodeon UK's brand new idents and bumpers, including for the popular Nick shows "Marvin Marvin", "Big Time Rush", "Victorious" and "How to Rock", and Nick's upcoming brand new buddy sitcom, "Sam & Cat"!:
Below is a online streaming video clip featuring one of Nickelodeon UK's brand new bumpers from their Autumn/Winter 2013 new look:
Also, Tweeted (posted) by the Nickelodeon UK Press Office on their
official Twitter profile page (
@NickelodeonUKPR):
NEWS: Nickelodeon gets brand new look to coincide with the start of the children’s new school year and the brand’s 20th year in the UK
Also, from
The Drum:
Brand refresh for Nickelodeon as channel celebrates 20th year in the UK
Refresh: Nickelodeon is celebrating its 20th year in the UK
The Nickelodeon channel has undergone a refresh to coincide with the beginning of the new school year and mark the brand’s 20th year in the UK.
The refresh will support a range of new content being rolled out over autumn including Sam & Cat and The Haunted Hathways. The refresh includes ‘mash-ups’ of well-known Nickelodeon characters that will provide navigation across the channel schedule.
Tina McCann, managing director of Nickelodeon UK, said: “Having been in the UK for 20 years the Nickelodeon brand has now reached multiple generations and continues to be as fresh and relevant today as it was at launch by continuously evolving.
“The Nickelodeon brand is funny, surprising and irreverent, which is exactly what the brand refresh brings to life.”
On the brand’s website, children will be encouraged to get involved by designing their own avatars and leaving comments within a moderated environment.
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Category Design Digital Marketing
Location UK
Tags nickelodeon
Also, from
Licensing.biz:
Nickelodeon's new look launches this week
New 'mash-up' interstitials feature popular Nickelodeon characters and stars, voiced by House of Anubis' Brad Kavanagh
The Nickelodeon network is refurbishing its Nickelodeon channel to coincide with the back to school season and the brand's 20th year in the UK.
The refreshed look will see new interstitials that 'mash-up' popular Nickelodeon characters and will support the roster of new content rolling out on the network this autumn, including Sam & Cat and The Haunted Hathways.
New content included in the rebrand will feature voiceovers from Nickelodeon's House of Anubis star, Brad Kavanagh.
"Having been in the UK for 20 years the Nickelodeon brand has now reached multiple generations and continues to be as fresh and relevant today as it was at launch by continuously evolving," said Tina McCann, managing director of Nickelodeon UK.
"The Nickelodeon brand is funny, surprising and irreverent, which is exactly what the brand refresh brings to life."
Nickelodeon's online platform, www.nick.co.uk, will echo the channel's new look while kids will be given the chance to have their say with a new blog section where fans can customise their own avatar, leave comments and share designed stamps.
Launched in 1993, Nickelodeon brings international and locally produced entertainment content to audiences in the UK and Ireland.
TAGS Nickelodeon, Sam & cat, The Haunted Hathways
Also, from
Design Week:
A new look for Nickelodeon
Children’s TV channel Nickelodeon is rolling out a new look through a series of new idents.
Nickelodeon says the new idents ‘mash-up’ characters and shows on the network and aim to provide navigation across the channel schedule.
The channel says the new look was created in-house by Nickelodeon’s marketing team. It says some external consultancies were involved, but would not name them.
The new look is also being applied to Nickelodeon’s website, with the introduction of a new blog section.
Tina McCann, managing director of Nickelodeon UK, says, ‘Having been in the UK for 20 years the Nickelodeon brand has now reached multiple generations and continues to be as fresh and relevant today as it was at launch by continuously evolving.’
She adds, ‘The Nickelodeon brand is funny, surprising and irreverent, which is exactly what the brand refresh brings to life.’
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