Funrise Unveils 'Pawsitively' Fun Toys Based On Their Animated Series, Rainbow Butterfly Unicorn Kitty™
VAN NUYS, Calif., Feb. 18, 2019 --
Funrise, Inc., a global innovator in the design, manufacturing, marketing and distribution of toys,
unveils their upcoming toy line based on their brand-new animated series,
Rainbow Butterfly Unicorn Kitty (
RBUK), at Toy Fair New York!
Rainbow Butterfly Unicorn Kitty centers around a spirited and adorable kitty named Felicity who acquires magical and majestic powers. Part rainbow, part butterfly, part unicorn and 100 percent kitty, Felicity has transformative powers where she can shoot glow sticks from her paws, lasers from her horn, stretch and snap in rainbow mode, and clap thunderously with her butterfly wings. The comprehensive toy line includes innovative role play toys, toys with surprise reveals, collectible bobble head figures, action figures and playsets, plush and more, and will launch at major retailers this fall.
"We're excited to unveil our
Rainbow Butterfly Unicorn Kitty toy line based on the TV series from our newly formed entertainment division," said Randy Shoemaker, Senior Vice President of Global Marketing, Funrise. "The TV series reinforces the positive message that everyone is special and unique, and you don't have to be just one thing. And the
Rainbow Butterfly Unicorn Kitty toy line delivers on that message by tapping into four iconic trends that girls love: rainbows, butterflies, unicorns and kitties!"
The key driver items from the
Rainbow Butterfly Unicorn Kitty toy line include:
- Oversized Rainbow Butterfly Unicorn Kitty Action Power Paws (pictured below) with motion-activated sounds and light up rainbow claws!
- Rainbow Kitty Vision Mask with prisma lenses that reveal a rainbow-colored world and a light up horn for unicorn power.
- Rainbow Butterfly Unicorn Kitty 9 Lives Surprise Assortment with plenty of unboxing fun revealing a multi-level mini-playset with lots of surprises and two collectible mini-figures and accessories in each kitty can.
- Rainbow Butterfly Unicorn Kitty Fabulous Felicity Plush is a one-of-a-kind 14" plush with a vibrant rainbow coat and a super soft tail.
- Rainbow Butterfly Unicorn Kitty Groovin' Heads Assortment are 4 super cute character bobble heads showcasing each of Felicity's unique powers!
Funrise unleashes Rainbow Butterfly Unicorn Kitty toys, including Action Power Paws, based on the new Nickelodeon animated series, at 2019 Toy Fair New York. centers around a spirited and adorable kitty named Felicity who acquires magical and majestic powers. Part rainbow, part butterfly, part unicorn and 100% kitty, Felicity can shoot glow sticks from her paws, lasers from her horn, stretch and snap in rainbow mode, and clap thunderously with her butterfly wings. Together with her best friend Miguel, an energetic puppy, she’s ready to take on every challenge that comes with living in the magical mashup world of Mythlandia. Created and produced by California-based toy and entertainment company Funrise, the animated TV series targets targets kids aged 6 – 11 and
launched on Nickelodeon in the U.S. last month with new episodes airing every Sunday at 11:30 AM. The series will roll out on Nickelodeon's international channels and branded blocks across 170+ countries and territories later this year. The show’s first season consists of fifty-two 11 minute episodes and a half hour TV special.
In additional news, the independent global family content distributor Jetpack Distribution has acquired international distribution rights for
Rainbow Butterfly Unicorn Kitty!
Jetpack will handle distribution in Canada, Latin America, Europe (excluding Italy & Russia), Australasia, Asia, Africa and the Middle East.
“We are delighted to be bringing the colourful
Rainbow Butterfly Unicorn Kitty to
Kidscreen. It’s a mash-up world where endless adventures and exploration await”, said Jetpack Distribution’s CEO Dominic Gardiner. “This show boldly combines the greatest loves of our kids lives right now! Plus, it teaches them to believe in themselves and embrace their individuality.”
While Randy Shoemaker, Funrise’s Senior Vice President of Marketing, added: “We are excited to work with Jetpack to expand
Rainbow Butterfly Unicorn Kitty to even more kids around the world.
RBUK truly resonates with kids as it’s the perfect blend of comedic adventure and spirited characters in a magical mashup world. Jetpack’s understanding of kids, their deep industry experience and their enthusiasm for
RBUK make them a great partner.”
More Nick: Nickelodeon Embarks on New Direction with its Biggest, Most Wide-Ranging Content Slate Ever | Nick Upfront 2019!
About Funrise
Funrise is a global innovator and industry leader in the design, manufacturing, marketing and distribution of toys and games worldwide. Delivering fun for kids of all ages, Funrise creates toys and games for high-profile brands including TONKA®, GAZILLION®, HERODRIVE™, SUNNY BUNNIES™ and WONDER PARK™. Funrise is also the creator, producer and brand owner of RAINBOW BUTTERFLY UNICORN KITTY™. For more information, visit
https://www.funrise.com/.
Additional sources: Rapid TV News, TV Wise.
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