MUMBAI: Nickelodeon India, the category leader that has remained the undisputed No. 1 kids network in India over the past 6 years has added yet another feather in its cap. Nick and Sonic are now available for viewers to watch in 8 languages - Hindi, Gujarati, Bengali, Marathi, Malayalam, Tamil, Telugu and Kannada!
This step fortifies Nickelodeon’s category leadership, making Nick and Sonic the only two channels that are available in 8 languages making them the most inclusive kids television channels, entertaining kids across the country - be it north, south, east or west!
Enhancing the engagement and viewing experience, all the kids’ favorite shows such as Motu Patlu, Ninja Hattori, Rudra, Golmaal Jr, Shiva and many more are now available to them in their preferred language.
The language feeds will provide linguistic simplifications, drive a deeper connect and give viewers and advertisers an opportunity to engage with the brand in a very relatable manner. The market expansion will be amplified locally (Kerala, Maharashtra, Gujarat & Bengal) through micro targeted marquee marketing initiatives that will drive awareness and visibility of Nick and Sonic being available in the respective local languages. TV commercials with the regional flavor on local channels, innovative regional print ads, disruptive on-ground visibility and activations along with key radio stations will amplify this message.
Commenting on the announcement, Viacom18 Hindi Mass Entertainment & Kids TV Network head Nina Elavia Jaipuria said: “We at Nickelodeon have always told stories that have delighted our audiences. Our adorable toons have formed an unbreakable bond with kids. We now bring our winning stories even closer to our fans by delivering them in a language of their choice. In a country like India where there are multiple spoken dialects and regional content consumption is only growing, it gives us great joy in engaging with our viewers in the language that they are most comfortable with.
The 8 language feed options are now available across leading cable and DTH platforms for both Nick and Sonic.
Update (29/2) - Viacom18 has debuted a Gujarati dub of SpongeBob SquarePants! It's currently only available on newer episodes of SpongeBob SquarePants airing on Colors Gujarati.
Nickelodeon's beloved CG-animated preschool series PAW Patrol is set to introduce the show's first handicapped pup as part of its upcoming Dino Rescue theme!
PAW Patrol is rooted in action and adventure and this summer the pups will embark on a Dino Rescue! In Dino Rescue, the PAW Patrol travel to Dino Land where they meet new pup and dinosaur expert, Rex. With brand-new rugged Dino Rescue gear, heavy-duty vehicles and tools, the pups are ready for action-packed prehistoric rescue missions in a lost world full of dinosaurs.
The Dino Rescue theme will be meticulously integrated into the PAW Patrol world, staying true to the storylines and characters while exploring new landscapes and rescues. Similar to previous themes, the attention to detail will transcend to the toys.
A first look at PAW Patrol Dino Rescue toy line has unveiled that Rex will be physically disabled, and will be equipped with a wheelchair for his back legs to help him get around:
The PAW Patrol Dino Rescue toy line will also feature innovative features and inspiring transformations like the PAW Patrol™ Dino Patroller, the first-ever motorized PAW Patrol vehicle, featuring large scale wheels for extra rough terrain the Patroller also comes with five and a half inch T-Rex Dino and Chase figure for your little hero to go on big rescues. The PAW Patrol™ Dino Patroller is set to zoom into stores during Fall 2020 with a SRP of $59.99. Suitable for children aged age: 3+.
Additional upcoming new PAW Patrol toys include Chase's Hovercraft, Ultimate Police Cruiser and the Adventure Bay Rescue Way.
Each of the new PAW Patrol toys is set to arrive in stores during Fall 2020.
Its fantastic that Nickelodeon and Spin Master are adding more diverse characters that viewers can see themselves in and relate to into the world of PAW Patrol! Representation matters, and the more kids from all walks of life are represented in the content they consume, the better.
The news comes hot on the heels of Spin Master announced the first-ever PAW Patrol theatrical movie! A Spin Master Entertainment production in association with Nickelodeon Movies and distributed by Paramount Pictures, the PAW Patrol film is slated to arrive in theaters in August 2021 and will be directed by animation veteran Cal Brunker (Nut Job 2: Nutty By Nature; Escape From Planet Earth).
PAW Patrol follows the adventures of a tech-savvy boy named Ryder and his team of pups who are ready to save the day. Whenever there's trouble, pups Chase, Marshall, Rubble, Zuma, Rocky and Skye are ready for action, no matter what comes their way. With a mission to work together to keep Adventure Bay safe, no job is too big, and no pup is too small.
Airing in over 160 countries, in 30 languages, PAW Patrol is consistently ranked as one of, if not the, top-rated preschool series. Currently entering its seventh season on Nickelodeon, PAW Patrol's universal messaging resonates with children around the world and since its launch in 2013, the franchise has won countless awards. The series has been renewed for an eighth season.
Originally published: Saturday, February 29, 2020.
H/T: Special thanks to @TVShowsFan for the news!; Additional source: BookTrust.Follow NickALive! on Twitter, Tumblr, Reddit, via RSS, on Instagram, and/or Facebook for the latest Nick Jr., Nickelodeon Preschool and PAW Patrol News and Highlights!
Join abercrombie kids’ Kind Crew by completing the #PlayItForward Challenge, a 15-second fun and engaging dance. For every dance post using #PlayItForward on Instagram or Facebook, abercrombie kids will donate $1 to On Our Sleeves*, a movement to help remove the stigma surrounding children’s mental health. *up to $10,000
NEW ALBANY, Ohio, Feb. 28, 2020 -- abercrombie kids, a division of Abercrombie & Fitch Co. (NYSE: ANF), happily announces the launch of its “Kind Crew”, a team of six kids enlisted to inspire other young people and spread kindness through various on-the-ground and digital activations. While noteworthy for their own individual talents, each member of the Kind Crew was selected because they embody kindness in their own lives, spreading messages of acceptance, authenticity and positivity wherever they go. The Kind Crew initiatives will aim to make the world a more compassionate, understanding and kind place. To support this, abercrombie kids will also benefit several organizations dedicated to children’s wellness, beginning with On Our Sleeves™, the movement to transform children's mental health.
Throughout 2020, members of the Kind Crew will appear at in-person events, engage with fellow kids via social media posts on both their own and abercrombie kids’ accounts, and appear in an exclusive video series for Nickelodeon’s YouTube Kids channel, called “Play On.” The Kind Crew’s first endeavor is the #PlayItForward Challenge, a 15-second fun and engaging dance challenge featuring some of today’s top moves. The dance premiered at a pop-up event at Playground LA in Los Angeles on February 22, where Kind Crew members (JT Church, Dani and Dannah Lane, Lilliana Ketchman, Charlie Garton and Nicole Laeno) and dozens of others participated in engaging activities, crafts and learned the dance.
Join abercrombie kids’ Kind Crew by completing the #PlayItForward Challenge, a 15-second fun and engaging dance. For every dance post using #PlayItForward on Instagram or Facebook, abercrombie kids will donate $1 to On Our Sleeves*, a movement to help remove the stigma surrounding children’s mental health. *up to $10,000
Play On - DIY T-Shirt & Dance CHALLENGE with Abercrombie Kind Crew | Nick
Join Abercrombie’s Kind Crew on a journey to spread cheer through fun dances, creative challenges and more! Lilly K and Nicole Laeno lead the journey for the Nationwide® On Our Sleeve movement as the team designs shirts to express their true personalities! Things get real exciting when dancing becomes a must during their challenges. #AD
Kids are encouraged to replicate the dance and post to their own social media accounts, or ask to share on their parents’ accounts – all in an effort to spread joy and give back. For every dance post using #PlayItForward on Instagram or Facebook, abercrombie kids will donate $1 to On Our Sleeves * to help remove the stigma surrounding children’s mental health.
Started on World Mental Health Day in 2018, the On Our Sleeves movement, which is spearheaded by Nationwide Children's Hospital In Columbus, Ohio, offers free online content and resources for families navigating mental health issues, spreads awareness to fight the stigma, and provides support for accelerating children’s behavioral health research at Nationwide Children’s.
“The Kind Crew was created to bring more kindness, understanding and joy into the world, which aligns with abercrombie kids’ brand mission. We couldn’t think of a better way to kick off this initiative than bringing our customers together with the #PlayItForward Challenge,” said Kristin Scott, President, Global Brands at Abercrombie & Fitch Co. “We’re so excited for others to join our call for kindness, and have fun while doing it, to benefit a fantastic platform like On Our Sleeves.”
In addition to the #PlayItForward dance challenge, abercrombie kids will continue to support On Our Sleeves with a round-up program through May. In the US, for every abercrombie kids purchase made in store or online, customers will be able to round up their purchase to help provide additional support for the movement's important work.
To learn the #PlayItForward Challenge choreography and see the dance in action, visit and follow abercrombie kids’ Instagram at @abercrombie. To meet the Kind Crew, check out the first episode of “Play It Forward” highlighting the group on Nickelodeon’s YouTube Kids Channel. To discover more about On Our Sleeves and the important work Nationwide Children’s Hospital is doing for children’s mental health, visit www.onoursleeves.org.
abercrombie kids and Nickelodeon previously partnered for the #PlayIsLife campaign during summer 2019.
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About abercrombie kids
A global specialty retailer of quality, comfortable, made-to-play favorites, abercrombie kids sees the world through kids’ eyes, where play is life and every day is an opportunity to be anything and better everything.
abercrombie kids is a division of Abercrombie & Fitch Co (NYSE: ANF), and is sold through approximately 70 stores worldwide as Q3 2019 and www.abercrombie.com globally.
Originally published: Friday, February 28, 2020.Follow NickALive! on Twitter, Tumblr, Reddit, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon News and Highlights!
